IN BREVE
- San Felice craft Vermouth is made from IGT Toscana red wine and is inspired by the Crete Senesi and Chianti Classico.
- It contains wormwood, gentian, sweet orange, vanilla, quassia, and coriander, creating a balance of fresh and spicy flavors.
- The label is designed by Federica Cecchi and depicts botanicals with a carmine design on a white background.
- Excellent on its own or in cocktails like the Negroni and Manhattan, Vermouth San Felice offers a wide range of mixing possibilities.
Tenuta San Felice presents a craft red Vermouth made from one of the estate’s IGT Toscana red wines. The product was created with the aim of telling the story of the Crete Senesi and the Chianti Classico region through aromas and scents. The wine base itself forms the backbone of the recipe, built on a balance of selected botanicals.
Wormwood, the central element responsible for the vermouth’s primary aromatic note, is joined by gentian with its bitter component. Sweet orange and vanilla enrich the profile with softer, citrusy, and fresh nuances. Quassia, extracted from Quassia wood, further highlights the bitter and balsamic notes, while coriander adds a slightly spicy touch.
THE LABEL
The label for the 0.75-liter bottle is designed by Federica Cecchi, who also illustrated the Vitiarium Collection. The artist has depicted the botanicals used in the recipe with carmine strokes on a white background. The hand-drawn plants take on the appearance of a shiny red foil designed to reflect light and evoke the nature of the Vermouth. Production, limited to 1,700 bottles, takes place in Piedmont at the Bordiga distillery. The bulk wine is sent here for the vermouth-making process, which lasts about a month.
NEAT, ON THE ROCKS, OR MIXED
A fresh vermouth with a smooth body and pleasant fresh and spicy notes that nods to recent market trends. Excellent neat or with ice, it is at its best served with a simple orange zest. But that’s not all—with its freshness and drinkability, it also delivers excitement in cocktails.
It is easy to imagine it in the classic Italian aperitif: Mi-To, Americano, Negroni, and Sbagliato. However, the characteristics of Vermouth San Felice also invite simple variations or twists. First and foremost, a simple Manhattan, where the spicy notes of Rye Whiskey are enhanced by the freshness of the Vermouth. The Sweet Martini is also pleasant, where the verticality of a London Dry Gin highlights the aromatic and citrusy notes of the vermouth.
For the more daring, the choice might fall on a Vieux Carré, with Cognac and Peychaud’s emphasizing the citrusy side of Vermouth San Felice, or a Bijou that gives the vermouth itself plenty of room to breathe. For the more creative, the game is instead to create your own bitter blend to vary the “Italian classics,” highlighting the various notes of the vermouth each time.







