Supermarket Wines

Supermarket Wines is the column dedicated to wine sold in major supermarket chains in Italy. In addition to daily updates, every year our editorial team publishes the Guide to the Best Supermarket Wines, naming the Best Large-Scale Retail Winery of the year.

The highest percentage of Italian wine is sold in large-scale retail. Here you can find reviews, scores, and opinions on the best wines sold in large-scale retail, evaluated with informed judgment, a constructive critical spirit, and the editorial independence that defines us.

Additionally, a constantly updated column on the best wines on promotion found in the special offer flyers of major Italian supermarket chains.

Supermarket Wines is the authoritative guide to wines sold in large-scale retail, with an annual publication of the best labels blind-tasted by our editorial team. Follow us also on Facebook and Instagram.

Il Gigante, vini in promozione fino al 14 gennaio voltnaino spacca prezzi supermercati il gigante

Il Gigante, wines on promotion until January 14

In the Il Gigante promotional flyer, valid from January 2 to 14, there is a selection of wines included in the offers reserved for BluCard holders, with discounts of up to 50%. The selection focuses on accessible labels, including Italian sparkling and still wines from well-known large-scale retail denominations. The offer is collected on a

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Esselunga, vini in promozione fino al 14 gennaio volantino “Buona Convenienza” di Esselunga

Esselunga, wines on promotion until January 14

In the Esselunga “Buona Convenienza” flyer, valid from January 2 to 14, several wine labels are featured in promotions with discounts of 30%, 40%, and 50%, reserved for Fìdaty Card holders. The offer includes Italian denominations and international wines, with a selection ranging from Martinotti method sparkling wines to structured reds, as well as aromatic

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Tu vuò fà il francese Menu di Natale con vini francesi al supermercato

Want to Go French? Christmas Menu with French Wines from the Supermarket

A Christmas menu enhanced by French wines available at the supermarket. During one of the most important moments of the holidays, choosing the right wines without sacrificing quality and keeping an eye on price is possible even in the wine aisles of large-scale retail. We’ve selected four labels easily found in Italian supermarkets (Esselunga, Coop,

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Sangue di Giuda dell’Oltrepò Pavese DOC 2024, Quaquarini

The Sangue di Giuda dell’Oltrepò Pavese DOC 2024 by Quaquarini is the best sweet sparkling wine in the 2026 Winemag Guide. The award goes to a winery that is a symbol of this style, long committed to producing high-quality wines, even in the range destined for the supermarket world. This label is also available in

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Italy drives Bordeaux: interview with Vittorio Frescobaldi (Crus et Domaines de France – GCF)

Italy continues to stand out as one of the most dynamic markets for Bordeaux wines. While demand is slowing in several European countries, our country is seeing a significant increase in imports. This is driven primarily by entry-level Red Bordeaux and growing curiosity toward whites and Crémant. This context is also influenced by the profound

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Vernaccia di San Gimignano Docg 2024 Borgo della Terra, Chianti Geografico

Vernaccia di San Gimignano DOCG 2024 Borgo della Terra, Chianti Geografico

The profile of Vernaccia di San Gimignano DOCG 2024 “Borgo della Terra” by Agricoltori Chianti Geografico (12.5%): Floral: 8.5Fruit: 8.5Spices, herbs: 7.5Freshness: 7.5Tannin: 0Sapidity: 7.5Alcohol perception: 5.5Overall harmony: 8Drinkability: 9At the table: 7.5When to drink: now / within 3 years

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The Riedel Esselunga wine glass collection divides customers

The new Riedel wine glass collection from Esselunga is sparking mixed opinions among customers of the well-known Milanese supermarket chain. Some see it as a well-conceived proposal, albeit for connoisseurs. Others judge the new loyalty program as repetitive and useless. As usual, the promotion involves receiving stamps with purchases at Esselunga. This opens the door

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Spumanti Salento Notte Rossa Extra Dry Rosé al supermercato vini al super vinialsuper vinialsupermercato gdo wine

Salento Sparkling Wines: Notte Rossa Extra Dry Rosé at the Supermarket

A rosé sparkler born from native grape varieties, processed in autoclave. The delicate color and fine perlage introduce a fresh sip, ideal for seafood cuisine. A label that expands the Notte Rossa line with a carefree offering perfect for summer. Notte Rossa launched its Extra Dry Rosé Sparkling Wine a few years ago, a rosé

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Vini Rosé di Provenza al supermercato Château Gigery Conad Fleurs de Prairie supermercati Esselunga Le Cengle Decò e Adhoc

Provence Rosé wines at the supermarket: three “pop” suggestions for summer 2025

A trio of Provence rosé interpretations by Les Grands Chais de France (GCF). Château Gigery (Conad), Fleurs de Prairie (Esselunga), and Le Cengle (Decò and Adhoc): style, oenological precision, and versatility at the table. From the Sainte-Victoire Mountain to Saint-Tropez, well-defined identities and aromatic profiles. But, above all, wines for every budget. Château Gigery, Fleurs

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