In the Esselunga “Buona Convenienza” flyer, valid from January 2 to 14, several wine labels are featured in promotions with discounts of 30%, 40%, and 50%, reserved for Fìdaty Card holders. The offer includes Italian denominations and international wines, with a selection ranging from Martinotti method sparkling wines to structured reds, as well as aromatic whites and everyday wines.
The initiative focuses on a single page dedicated to wine within the flyer, with prices clearly indicated in both the full and discounted versions.
WHITE WINES AND SPARKLING WINES
Among the Italian whites is the Vermentino di Sardegna Cala delle Farfalle, offered at 4.40 euros instead of 6.29 euros with a 30% discount. On the sparkling front, the Asolo Prosecco DOCG Superiore Millesimato Dal Bello drops from 8.49 to 5.09 euros thanks to a 40% reduction.
The selection is completed by commercial brand wines such as Chardonnay or Merlot Nadaría, sold at 1.99 euros compared to the 3.99 euro list price, and the Pignoletto or Robanera Cavicchioli, halved from 5.99 to 2.99 euros.
ITALIAN AND INTERNATIONAL REDS
The selection of reds includes several well-known large-scale retail denominations. The Chianti DOCG Colli Senesi Rubinoro goes from 5.99 to 2.99 euros, while the Bardolino Classico Sartori drops from 5.98 to 2.99 euros, both with a 50% discount.
Among the Piedmontese wines is the Barbera d’Alba Sovrana di Batasiolo, offered at 5.85 euros compared to the initial 11.70 euros. There is also space for the South with the Malvasia Nera Settearchi, reduced from 5.49 to 3.29 euros, and an international red like the Syrah Arrogant Frog Les Coteaux, which goes from 5.90 to 2.95 euros.
LOW PRICES AND PROMOTIONS WITHOUT PERCENTAGE DISCOUNTS
Alongside the offers with a declared discount, Esselunga also highlights some bottles at a “prezzo corto” (low price), such as the Roma Doc Capizucchi, white or red, offered at 4.49 euros, a value confirmed without any indication of a percentage reduction.
TERMS OF THE OFFER
The wine promotions are valid until January 14, while stocks last, and may vary by store. Discounts are reserved for Fìdaty Card holders and can also be verified on the official Esselunga website.
