Beer

Section dedicated to information on the brewing world. News, in-depth features, and analysis on craft and industrial beer, breweries, raw materials, production styles, and markets. Also covering regulations, consumption trends, industry events, and economic dynamics related to the supply chain in Italy and abroad.

Birrificio Italiano compie 30 anni storia e futuro della birra artigianale (3)

Birrificio Italiano turns 30: the history and future of craft beer

/ Beer, Beer Events

The conference “History, evolution, and future of Italian craft beer. 30 years of Birrificio Italiano, 30 years of Italian craft beer” took place in the Council Chamber of the Municipality of Lurago Marinone. An institutional event that brought together key players and industry observers to retrace three decades of the craft movement’s development in the […]

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L’Oriou, l'Italian Grape Ale della Valle d’Aosta firmata Grosjean e Agri birrificio

L’Oriou, the Italian Grape Ale from Valle d’Aosta by Grosjean and Agri Brewery

/ Beer

An unprecedented project takes shape in Valle d’Aosta: the first Italian Grape Ale produced in the region. It’s called L’Oriou and is the result of a collaboration between Hervé Grosjean and Matteo Leoni, owner of the Agri brewery in Saint-Pierre. A beer with grape must that marks an absolute debut for the region and for

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Heineken 0.0 anche in lattina nuova fase della categoria

Heineken 0.0 now in cans: a new phase for the category

/ Beer, No-Low Alcohol

Heineken 0.0 expands its shelf presence with a new can and opens a new phase for the non-alcoholic beer category. The format focuses on practicality and brand recognition, fitting into a context of constant growth in the segment, which is becoming increasingly relevant in Italian consumption. The goal is to make the non-alcoholic choice more

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Beer&Food Attraction 2026 l’evoluzione del beverage tra birra, mixology e nuovi consumi

Beer&Food Attraction 2026: the evolution of beverages between beer, mixology and new consumption trends

/ Beer, Beer Events, Spirits Events

Two weeks before opening, Beer&Food Attraction, scheduled from February 15 to 17 at Rimini Fairgrounds, positions itself as a European observatory on new beverage and out-of-home trends. The figures released on the eve of the event describe a market in transformation, with beer still at the center and strong acceleration in mixology and soft drinks.

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Un brindisi sotto l'albero premiate le migliori birre artigianali di Natale 2025

A toast under the tree: the best 2025 Christmas craft beers awarded

/ Beer

Christmas beers return to the spotlight with the fifth edition of XMAS Beers, the Unionbirrai competition held as part of Beer of the Year. The initiative highlights the most successful Italian interpretations of the Christmas theme, featuring aromatic nods to the festive season and limited-edition recipes. The winner of this year’s edition was Christmas Crumble

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Carlsberg Italia Alius Antulis è il nuovo Managing Director

Carlsberg Italia: Alius Antulis is the new Managing Director

/ Beer

Starting January 1, 2026, Alius Antulis will lead Carlsberg Italia. The manager takes over from Olivier Dubost after fourteen years with the Group and an international career at the helm of subsidiaries in Bulgaria and Azerbaijan. The stated objective is to consolidate the business of the third-largest national beer producer, which exceeds 1.1 million hectoliters

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Accisa sulla birra emendamento in Manovra 2026 punta a riduzione e semplificazione

Beer Excise Tax: 2026 Budget Amendment Aims for Reduction and Simplification

/ Beer

The proposal to reduce the excise tax on beer from 2.99 to 2.97 euros per hectoliter and per degree-Plato, effective January 1, 2026, enters the debate on the 2026 Budget Law. The amendment, presented by Senator Gisella Naturale (M5S) and included among those flagged for discussion in the Senate, was initiated by AssoBirra and receives

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Beers with freshly harvested hops: the winners of Harvest Beers 2025

/ Beer

The winning beers of the fourth edition of Harvest Beers, a competition organized by Unionbirrai, have been announced. The goal is to promote brewing productions made with freshly harvested hops, focusing on seasonality, technique, and the relationship between breweries and their local territory. In the Fresh Hop category, TETTNANGER from the 50&50 brewery in Varese

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Birrifici Aperti Unionbirrai: craft beer day returns on November 16

/ Beer, Beer Events

On Sunday, November 16, Birrifici Aperti Unionbirrai returns, the national day promoted by the association of small independent craft breweries. An invitation to enter breweries throughout Italy to discover the artisanal brewing world up close. The slogan chosen for the 2025 edition, “We open the doors, you bring the thirst,” captures the convivial and inclusive

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