IN BREVE
- Illva Saronno Holding changes its name to Disaronno Group to strengthen its international identity and its mission to ‘Celebrate Il Buon Vivere Together’.
- The group closed 2025 with a turnover of 370 million euros, up 3% compared to 2024.
- 70% of turnover comes from abroad, with distribution in approximately 160 countries.
- The new brand structure includes three main divisions: Spirits, Wines, and Ingredients, each with its own positioning.
- Marco Ferrari states that the rebranding represents a natural evolution and aims to integrate tradition with international growth.
Illva Saronno Holding is changing its identity to become DISARONNO GROUP. The rebranding marks a new strategic phase for the Reina family group, with the aim of strengthening its international positioning and clarifying the corporate mission: “Celebrate ‘Il Buon Vivere’ Together”.
The new corporate identity aims to consolidate the group’s image around the Disaronno brand, a historic name already recognized in international markets. The move comes during a phase of economic growth for the company, which closed 2025 with a consolidated turnover of €370 million, an increase of approximately 3% compared to 2024.
THE IMPACT OF FOREIGN MARKETS
Internationalization continues to represent one of the group’s main assets. 70% of turnover is generated abroad, with a distribution network present in about 160 countries.
In 2025, the group also accelerated its expansion path through extraordinary operations. These include the acquisition of the Amaro Averna and Zedda Piras brands, announced at the end of the year, with closing expected before summer 2026.
NEW STRUCTURE IN THREE DIVISIONS
The new brand architecture was designed to bring the group’s various activities together under a single corporate brand, while maintaining the autonomy and distinctive positioning of the individual divisions. The DISARONNO GROUP logo recalls the historic Reina family crest and will serve as an umbrella brand for three operational areas: Spirits, Wines, and Ingredients.
The Spirits division, which represents nearly two-thirds of total turnover, will be brought together under the DISARONNO INTERNATIONAL brand. The division controls and distributes brands such as Disaronno, Disaronno Velvet, Tia Maria, The Busker, Engine Gin, Sagamore Rye, Rabarbaro Zucca, Artic Vodka, Isolabella Limoncello, and Sambuca.
FOCUS ON GELATO AND WINE
The DISARONNO INGREDIENTS division, dedicated to the gelato sector, accounts for 27% of the group’s turnover. The area operates as an integrated hub for the semi-finished products market for gelato, baked goods, and accessories.
The Wines division will instead be identified by the DUCA WINES brand and represents 11% of turnover. It brings together historic Italian wine brands such as Duca di Salaparuta, Florio, and Corvo.
WORDS FROM THE CEO
“The transition to DISARONNO GROUP represents a natural evolution of our journey,” comments Marco Ferrari. “The new corporate identity strengthens the Group’s identity, enhancing the shared values that unite our companies and making the structure more scalable, with an increasingly structured and premium positioning.”
Ferrari adds: “The decision to focus on an iconic and recognizable name like Disaronno allows us to look to the future while maintaining a solid link with our roots. With this new identity, we strengthen our international vision and our ability to consistently express the values that guide us.”
With the rebranding to DISARONNO GROUP, the group confirms its goal to strengthen its global presence through a model that aims to integrate tradition, international growth, and brand portfolio development.
