IN BREVE
- The Consorzio Vini Valpolicella has elected a new Board of Directors, which will remain in office until 2028.
- Christian Marchesini, outgoing president, emphasized the importance of adapting to an evolving market.
- Over the three-year period, the Consorzio achieved significant results, including the transfer of trademarks and the UNESCO heritage candidacy.
- The 2025 budget closes with a record profit of nearly €296,000 and total revenues of approximately €4.9 million.
- 75 promotional events are planned in 17 countries and 35 protection disputes, particularly for Amarone della Valpolicella.
The general assembly of the Consorzio Vini Valpolicella has elected the new Board of Directors, which will remain in office until 2028. The new board will be called upon in the coming weeks to appoint the president of the organization.
The new Board of Directors comprises Alfredo Albertini (Cantina Soc. Valpolicella Classico di San Pietro in Cariano), Agostino Anselmi (Collis Veneto Wine Group S.C.A.), Carlo Boscaini (Az. Agr. Boscaini Carlo S.S.), Diego Cottini (Az. Agr. Montezovo S.S.), Davide Degani (Soc. Agr. Campo degli Olivi S.S.), Paolo Fiorini (Cadis 1898 S.C.A.), Lucio Furia (Soc. Agr. Le Ruine S.S.), Giovanni Lai (Gerardo Cesari S.p.A.), Christian Marchesini (Az. Agr. Monte Gradella S.A.S.), Umberto Pasqua Di Bisceglie (Pasqua Vigneti e Cantine S.p.A.), Matteo Provolo (Provolo Soc. Agr. di Provolo Marco), Cristian Ridolfi (Gruppo Italiano Vini S.p.A.), Pietro Sartori (Collis Heritage S.p.A.), Luigi Turco (Cantine di Verona S.C.A.), and Christian Zulian (Cantina Valpolicella Negrar S.C.A.).
REVIEW OF THE MANDATE
“We conclude this mandate with the awareness of having guided the Consorzio through a complex period, marked by geoeconomic challenges and a profound evolution in consumption patterns on a global scale, which has affected Italian wine as a whole and, in particular, red wines,” stated the outgoing president of the Consorzio, Christian Marchesini. “In recent years, the market has changed rapidly, requiring all of us to demonstrate adaptability, vision, and a sense of responsibility. Faced with this scenario, the Consorzio has not stood still: we have responded by intensifying promotional activities in Italy and abroad, with the aim of providing concrete support to our wineries, especially the smaller ones, which represent a fundamental asset of the territory.”
Among the results highlighted by the Consorzio over the three-year period are the transfer of trademarks from the Verona Chamber of Commerce, considered strategic for the protection of the denomination, and the candidacy of the Valpolicella grape drying technique as UNESCO intangible cultural heritage.
The membership base is also growing. In 2025 alone, there were 34 new members, bringing total memberships to 114 between 2023 and May 2026.
RECORD PROFIT AND INTERNATIONAL PROMOTION
During the assembly, which recorded a turnout close to 80%, members unanimously approved the Consorzio’s 2025 budget. The fiscal year closes with a record profit of nearly €296,000.
Total revenues approach €4.9 million. Protection activities have the greatest impact, generating over €970,000 between compensation and institutional revenues, amounting to more than €840,000 and representing a 21% increase compared to the previous year. Investments in denomination promotion exceed €3 million, accounting for 65% of the Consorzio’s direct costs.
In 2025, promotional activities reached 75 events in 17 countries. Markets involved include Australia, Japan, South Korea, Singapore, the United States, the United Kingdom, Sweden, Mexico, Serbia, Poland, and Kazakhstan, in addition to trade fair events in Germany, France, and Italy. Between 2023 and May 2026, the Consorzio carried out a total of 252 promotional activities.
PROTECTION AND EDUCATION
On the protection front, in 2025 there were 35 sounding disputes mainly related to Amarone della Valpolicella. Fifteen cases have already been successfully resolved with the withdrawal of the contested labels and the related compensation ordered by international tribunals. Cases cited by the Consorzio include Montemarrone in Sweden, Avarone in Switzerland, Amarone A Ma Luo Ni in China, and Casa Marroni in the European Union territory.
Development of the Valpolicella education program (Vep), the training project launched by the Consorzio in 2018, continues. Currently, there are 89 Valpolicella wine specialists operating in 29 countries, including the United States, the United Kingdom, China, Japan, Australia, Canada, Brazil, Singapore, and Vietnam.
