Presented at the Ministry of Enterprises and Made in Italy, created by Poste Italiane and dedicated to the historic Bologna-based company, it celebrates an all-Italian excellence
The unmistakable ceramic jar with blue and white decorations, surrounded by black cherries and topped with the company logo. This is the design created by Poste Italiane for Fabbri 1905 and unveiled in the presence of the Undersecretary of State with responsibility for philately, Fausta Bergamotto, at the Ministry of Enterprises and Made in Italy. The Bologna-based company is in fact among those selected for the thematic stamp series “Excellence of the production system and Made in Italy” dedicated to the food sector.
Further confirmation of how Fabbri 1905’s iconography is now part of Italy’s cultural heritage. The characteristic decoration of the Amarena Fabbri jar had, in fact, already entered the Register of Historic Italian Brands established by the Ministry of Economic Development in 2022. In 2019, the 600g opaline jar was exhibited at the MoMA Design Store in New York along with other products that have made the history of Made in Italy, not to mention the landmark ruling by the Shanghai People’s Court which, in 2020, recognized the unmistakable white and blue Amarena Fabbri jar as inimitable even in China.
STATEMENTS FROM THE PROTAGONISTS
“Receiving the honor of a stamp dedicated to Fabbri 1905 from Poste Italiane is a source of deep emotion and great pride for us,” stated Carlotta Fabbri, Digital Marketing & Sales Director of Fabbri 1905. “This recognition celebrates not only an entrepreneurial history spanning over a century, but also a family tradition that, since 1905, has been able to bring authentic Italian excellence to the world with passion, innovation, and tenacity.”
“With today’s issuance of the philatelic series ‘Excellence of the production and economic system’ dedicated to the agri-food sector, we pay tribute to companies with deep roots in their territories, founded on hard work and perseverance. Generation after generation, these brands have accompanied the lives of Italians and are recognized today in Italy and throughout the world as a synonym for quality, taste, and reliability. With this gesture, Mimit reaffirms its commitment to promoting them, supporting their growth, innovation, and exports,” stated Undersecretary Bergamotto.
