Enrico Serafino Lounge reinvents stadium hospitality in Parma

IN BREVE

The Enrico Serafino Lounge offers a premium hospitality experience, bringing together sport, wine, and conviviality.
This space, inaugurated at the Ennio Tardini Stadium in Parma, was born from the collaboration between Parma Calcio 1913 and Enrico Serafino 1878.
Kyle J. Krause aims to create ecosystems where sport and food and wine culture interact in an integrated way.
During the inauguration, the focus was on typical products such as Prosciutto di Parma and Parmigiano Reggiano, paired with Enrico Serafino Alta Langa wines.
The acquisition of Enrico Serafino in 2015 marked the Krause Group’s entry into the world of Italian wine.

The Ennio Tardini Stadium in Parma is expanding its hospitality offering with the inauguration of the Enrico Serafino Lounge, a new space dedicated to premium hospitality that combines sport, wine, and conviviality. The project stems from the collaboration between Parma Calcio 1913 and Enrico Serafino 1878, both part of Krause Group Italia, and is part of a broader strategy to reimagine the stadium experience.

The lounge is designed as a meeting place before and after the match. Its approach focuses on high-quality hospitality and the promotion of wine as a cultural element, rather than just an accessory.

FOOTBALL AND WINE: AN ITALIAN (CULTURAL) DUO

In Italy, football and wine have always shared a common language: that of socializing. From the taverns that buzz before the match to the celebrations after the final whistle, wine accompanies the popular football ritual. It is no coincidence that Italian songs have often depicted this imagery, from provincial stadiums to set tables and shared glasses, from Francesco De Gregori to Lucio Dalla, through the musical narrative that has made football a part of daily life.

The Enrico Serafino Lounge fits perfectly into this tradition, translating it with a modern and innovative spirit into a contemporary and structured format, without distorting its original meaning.

THE KRAUSE GROUP VISION AT THE TARDINI STADIUM IN PARMA

The project reflects the vision of Kyle J. Krause, the American entrepreneur and founder of Krause Group, an international holding company active in various sectors including sport, hospitality, real estate, and wine. In Italy, the group is present with Parma Calcio 1913, the Enrico Serafino and Vietti wineries, and the Casa di Langa resort in the heart of the Langhe region.

Krause’s approach does not seem oriented toward traditional sponsorship, but rather toward creating ecosystems where sport, the local territory, and food and wine culture engage in a coherent and lasting dialogue.

“Being able to unite two Italian stories like football and wine,” stated Kyle J. Krause, “is a dream come true. We have waited a long time for the inauguration of the Enrico Serafino Lounge at the Tardini stadium in Parma, a city designated by UNESCO as a Creative City of Gastronomy.”