Editorials

The Editorials section of Winemag.it features reflections, analysis, and commentary on the most current topics in Italian and international wine. A space for in-depth exploration by Davide Bortone, dedicated to interpreting changes in the sector, Consortium decisions, market policies, and new dynamics in wine communication.
Winemag.it editorials offer an independent and critical perspective, grounded in journalistic experience and direct knowledge of the territory. Each article aims to stimulate debate and provide useful interpretations for producers, operators, journalists, and enthusiasts.
A reference point for those seeking not just news, but also context, vision, and analysis on the present and future of wine.

Che buono lo Schioppettino rosato «Ti viene voglia di metterlo in bocca»

How good this Schioppettino rosé is: “It makes you want to put it in your mouth”

/ Editorials, Wine News

“Schioppettino Rosé, we are the only ones making it in this territory. A very Provençal French style. Aesthetically fascinating and striking. It makes you want to drink it and put it in your mouth.” Sexualization and wine: the winery’s reel for Vinitaly 2026 reopens the theme of limits in communication. A reel published by a

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Primitivo di Manduria Rosato, la nuova Doc ruba mercato. O lo crea modifica disciplinare primitivo di manduria versione rosé

Primitivo di Manduria Rosato: Is the “new DOC” stealing market share or creating it?

/ Editorials, Wine News

Primitivo di Manduria Rosato. Not a new DOC, but a new category that the Puglia wine protection Consortium has asked the ministry to introduce. A minor revolution for one of Italy’s most exported red wines, especially in the medium-low price bracket. On paper, the idea is easy to understand: a strong appellation is attempting to

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Caro Cracco, il mezzo calice è una mezza idea. A quando il mezzo piatto editoriale davide bortone winemag intervista corriere della sera vinitaly 2026 chef stellato

Cracco, a half-glass of wine is a half-baked idea. When do we get the half-plate?

/ Editorials, Wine News

In an interview with Corriere della Sera on the occasion of Vinitaly 2026, the renowned Italian chef Carlo Cracco hits the nail on the head regarding a real issue: wine consumption is shrinking, prices are heavy, and wine must be made more accessible. Hence the practical proposal: encourage the glass, even the half-glass of wine.

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Riesling italico, Oltrepò pavese credici! Tempo di riscatto a Grow du Monde 2026 repubblica ceca concorso enologico

Riesling Italico, Oltrepò Pavese believe in it! Time for redemption at Grow du Monde

/ Editorials, Wine News

A concrete opportunity for Oltrepò Pavese wineries. Grow du Monde returns, the international competition entirely dedicated to Riesling Italico, the only global event focused on this variety. Among the international judges invited to participate in the 2026 edition, hosted this year by the Czech Republic, I will also be there. GROW, THE INTERNATIONAL COMPETITION FOR

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Cari produttori di vino non fate complimenti ai giovani giornalisti di vino

Dear producers, don’t compliment young wine journalists

/ Editorials, Wine News

There is a moment, in certain professional circles, when time stops being just a unit of measurement and becomes a problem. Not for those moving forward, but for those standing still. A dinner between wine producers and journalists of different ages can thus turn into an institutional crisis. A joke, a misplaced laugh. Applause directed

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56 vini dealcolati alla cieca pregiudizi, realtà e qualità a Mundus Vini

56 dealcoholized wines blind tasted: prejudices, reality and quality at Mundus Vini

/ Editorials, Wine News

Tasting dealcoholized wines in a structured and rigorous context like Mundus Vini 2026 means suspending prejudices and ideological positions. Blind tasting requires focusing exclusively on what’s in the glass: clarity, aromatic precision, balance, taste coherence, persistence. Nothing more. The overall impression is that of a rapidly evolving category, but not yet homogeneous in terms of

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Siamo soli nell'universo di vino che c'è diamo una chance al tappo a vite

We are alone in the wine universe that exists: it’s time for the screw cap

/ Editorials, Wine News

We are alone in the wine universe that exists: it’s time for the screw cap. There’s a snapshot of Italy that comes from an Ikea study on homes and domestic habits. It tells of increasingly multifunctional spaces, of tables that are shrinking. Of kitchens becoming fast-paced spaces. Of meals consumed in solitude. Or in front

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Cari ristoratori, il vino vi pesa Convertitevi! Al diritto di tappo

Dear restaurateurs, is wine weighing you down? Convert! To corkage fees

/ Editorials, Wine News

For some time now, the message coming from restaurants has been clear, even if rarely stated: wine has become a problem. Not an asset. Not an identity element. Rather, an inconvenient item. Costs. Storage. Tied-up capital. Staff to train (at best). Customers increasingly wary or misinformed by the natural wine “expert” cousin, who only drinks

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Retro etichette vini Xtrawine in Italia c'è un grande problema di trasparenza barolo vigne piemontesi

Xtrawine wine back labels: there is a major transparency issue in Italy

/ Editorials, Wine News

Transparency in Italian wine continues to be an unresolved issue. Not due to a lack of regulations, but because of the systematic use of gray areas permitted by European legislation. The case of Barolo “Vigne Piemontesi”, on sale at Xtrawine, is emblematic and deserves a detailed analysis. It clearly demonstrates how far the system is

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