IN BREVE
- Signorvino closes 2025 with a turnover of 90 million euros, of which 1.8 million from e-commerce.
- Catering supported growth with 62.7 million euros, while e-commerce is the most dynamic segment.
- The Digital Sommelier generated over 15,000 interactions, guiding users in choosing from 2,000 labels.
- The loyalty program, Signorvino Club, has 550,000 members, offering benefits and access to events.
- Signorvino plans new openings in Italy and abroad, with a focus on moderate wine consumption and a healthy lifestyle.
Signorvino closes 2025 with a turnover of 90 million euros. Of these, 1.8 million come from e-commerce. The chain of wine shops with kitchen founded in 2012 by Sandro Veronesi thus consolidates its positioning in a complex market, marked by increasingly price-conscious consumers.
According to NIQ data, 60% of Italians are under pressure due to the cost of living. In this context, the company focuses on an integrated model that combines specialized retail, catering, and digital innovation.
THE WEIGHT OF CATERING AND THE “LESS BUT BETTER” MODEL
Growth was mainly supported by catering, which reached 62.7 million euros, up 6% compared to 2024. Covers exceeded 2.2 million (+4%), while the average check rose to 49.50 euros.
Overall, over 3.6 million dishes were served. Among the most requested categories are first courses (+10%) and wine by the glass (+7%). A figure that confirms an approach oriented towards quality and experimentation, in line with the “less but better” trend.
The retail sector generated 25.5 million euros, while e-commerce represents the most dynamic segment, albeit with still limited volumes.
WINE CONSUMPTION: SPARKLING WINES PROTAGONISTS, WHITES ON THE RISE
In 2025, Signorvino moved 2,375,000 bottles. Of these, 1.6 million were sold in the retail channel for takeaway. Wine by the glass continues to grow, with 270,000 bottles served, while the consumption of full bottles at the table fell slightly (-3%).
Red wines maintain the lead in terms of volume (41%) and value (45%), but recorded a 5% decline. Sparkling wines, on the other hand, represent 32% of turnover by value. Champagne leads in revenue (10.2%), followed by Franciacorta (8.8%). Prosecco remains the best-selling denomination by volume (16.9%), followed by Amarone (7.2%).
White wines are growing, marking a +3% in value along with an increase in the average price. A category that intercepts new consumption habits, thanks to greater versatility and lower alcohol content.
DIGITAL, EVENTS, AND COMMUNITY
Among the development levers, the Digital Sommelier, introduced in July 2025, stands out. The tool, based on artificial intelligence, generated over 15,000 interactions in a few months, guiding users in choosing from over 2,000 labels.
At the same time, the Signorvino Club is growing, counting 550,000 members. The loyalty program offers benefits, content, and access to events, transforming the purchase into an educational experience.
The offer is completed by a calendar of events that includes tasting dinners, meetings with producers, and lifestyle formats. The goal is to involve a wide audience, including new generations, who are increasingly interested in an informal approach to wine.
SOCIAL STRATEGY AND NEW GENERATIONS
Digital communication also develops through social media, with content designed for a young audience. Formats like “Il vino delle 5” and “Signorvino Q&A” aim to simplify the language and make wine accessible. A strategy that intercepts the needs of Gen Z, oriented towards short, informative, and immediate content.
«The world of wine is experiencing an epochal shift: it is no longer a daily ‘commodity’, but a good linked to experience – comments CEO Federico Veronesi -. To manage this change, we must stop talking only to the distribution system and finally put the final consumer at the center. An assumption of responsibility is necessary: we must overcome overly technical languages to adopt a clearer and simpler communication, based on people’s real habits. Knowing who drinks is the only way to enhance our heritage and bring the vineyard back to the center of attention, transforming every encounter into a moment of listening and authentic value».
EXPANSION: NEW OPENINGS IN ITALY AND ABROAD
Signorvino now has 43 points of sale, between Italy and abroad, including Paris and Prague. The development strategy favors central locations of historical value. After the recent openings in Verona, in the Domus Mercatorum, and the renovation of the premises in Duomo in Milan, a new opening is planned for the first months of 2026 in the historic center of Rome.
The growth plan includes new locations in Udine, Erbusco, Vicenza, Naples, the province of Caserta, Milan CityLife, and Trieste. Abroad, a doubling in Prague and a second location in Paris are planned by the beginning of 2027.
THE “IL GUSTO DI SENTIRSI BENE” PROJECT
On the cultural front, Signorvino is carrying forward the “Il gusto di sentirsi bene” project, launched at Vinitaly 2025. The initiative is based on the research of Professor Giovanni Scapagnini and promotes moderate wine consumption within a healthy lifestyle.
According to the study, the bioactive compounds in wine and the social dimension of consumption can contribute to healthspan, or healthy longevity. An approach that aims to counteract the growing critical attention towards the sector, proposing a new narrative that is more conscious and closer to people’s habits.
