IN BREVE
- Albenga hosts ‘Le Prime di Vite in Riviera’ for the third year on March 22 and 23, an event dedicated to Western Liguria wines.
- The entrance ticket costs 20 euros and includes tastings, a glass, and samples of typical products.
- A Masterclass is scheduled for March 22, curated by Jacopo Fanciulli, and a free guided tour of the historic center.
- The event has the support of the Municipality of Albenga and various associations, celebrating the tenth anniversary of the Vite in Riviera network.
- The mayor and councilor emphasize the importance of the event in promoting the territory and its food and wine excellence.
Twenty days ahead of Vinitaly, Albenga once again shines the spotlight on Western Liguria wines, hosting “Le Prime di Vite in Riviera” for the third consecutive year. An event dedicated to the preview presentation and tasting of new DOC and IGT vintages from wineries in the Vite in Riviera network, operating between the provinces of Savona and Imperia.
The event will take place Sunday, March 22 and Monday, March 23 in the former Church of San Lorenzo, in Piazza Rossi, in the historic city center. Tasting tables will be open Sunday from 11 AM to 7:30 PM and Monday from 10 AM to 6:30 PM.
MASTERCLASS AND GUIDED TOURS IN THE HISTORIC CENTER
The program includes an invitation-only Masterclass titled “From the coast to the hinterland: discovering new DOC and IGT vintages with Vite in Riviera“. Scheduled for Sunday, March 22 at 10 AM at Palazzo Vecchio, in Piazza San Michele. The session will be curated by Jacopo Fanciulli, brand ambassador of the network.
Sunday at 4 PM also features a free guided tour of the historic center, meeting at the IAT Office. Additional initiatives are planned involving local establishments, shops, and hospitality facilities.
The event is organized with the support of the Municipality of Albenga and under the patronage of Regione Liguria, Camera di Commercio Riviere di Liguria, Associazione Nazionale Città del Vino, and Enoteca Regionale della Liguria. The initiative is supported by Banca d’Alba, Fisar, and 86 ò tanta sei.
THE TENTH YEAR OF VITE IN RIVIERA AND A LOOK TOWARD VINITALY
“As a network, we are pleased to open our 10th year of promoting great DOC and IGT wines and typical products of Western Liguria in Albenga,” states Massimo Enrico, president of the Vite in Riviera business network. “The new vintage looks decidedly interesting, and moreover, the Albenga area is home to several of our wineries. In addition to confirming all associated companies, I’m pleased to announce the entry into our ranks, starting in 2026, of three new businesses: Fontanacota di Pornassio, Distilleria Salsano di Albenga, and La Rocca di Perti di Finale Ligure.”

“Albenga, a City of Wine, with the return of Le Prime di Vite in Riviera, confirms its leading role in Ligurian food and wine culture. This event,” emphasize Albenga mayor Riccardo Tomatis and tourism and commerce councilor Camilla Vio, “represents much more than simply presenting the new vintages of our DOC and IGT wines: it’s an opportunity to highlight the richness of the territory, its history, and the excellence that makes us unique. Le Prime unite tradition and innovation, offering authentic flavors and in-depth experiences that attract enthusiasts and industry professionals.”







