IN BREVE
- Pia Donata Berlucchi passed away on April 27, 2026, leaving her mark on Italian wine and Franciacorta.
- She was the president of the Freccianera Fratelli Berlucchi winery and a point of reference for both her family and the business.
- She led the promotion of Franciacorta, combining determination and elegance within the entrepreneurial landscape.
- Pia played a key role in the association world, serving as president of the Donne del Vino Association and vice president of O.N.A.V.
- Her legacy goes beyond the business, representing a cultural vision of wine with passions for music, art, and theater.
Pia Donata Berlucchi, a key figure for Franciacorta and Italian wine, passed away yesterday, April 27, 2026. An entrepreneur, president of the Freccianera Fratelli Berlucchi winery, and a long-standing interpreter of the local culture, she leaves a lasting mark on the industry and its associations.
A woman of character and vision, she was one of the faces of the Berlucchi family for decades, helping to preserve and pass on the values, identity, and history of one of Franciacorta’s iconic estates. In recent years, she had chosen a more discreet presence at the winery, while maintaining her role as president and continuing to be a point of reference for the family and the business.
HER ROLE IN FRANCIACORTA AND THE FAMILY BUSINESS
Pia Donata Berlucchi embodied an entrepreneurial vision linked to the territory and wine culture. At the helm of Freccianera Fratelli Berlucchi, she balanced business management with constant attention to tradition and the sector’s evolution.
Her profile was distinguished by determination and authority, combined with a style recognized for elegance and rigor. These qualities made her an influential presence in the Italian entrepreneurial landscape and the world of wine. Her journey was tied to the promotion of Franciacorta, a region she represented with conviction, helping to strengthen its image and culture.
COMMITMENT TO DONNE DEL VINO AND ONAV
Alongside her entrepreneurial activities, Pia Donata Berlucchi played a significant role in the world of associations. As national president of the Donne del Vino Association from 2003 to 2009, she left a significant mark, working on the value of women’s presence in the sector.
She later served as national vice president of O.N.A.V., promoting initiatives aimed at spreading wine culture.
Among the projects associated with her name is the creation of the first Consulta del Vino Italiana, an initiative that brought together the sector’s main associations with the goal of building a shared vision and engaging with new generations of consumers and professionals.
A FIGURE BEYOND THE BUSINESS
Reducing her journey to a purely managerial dimension would not reflect the complexity of her character. Alongside her professional life, she held deep passions for music, the mountains, art, reading, and theater. Her bond with her family and daily life was a central trait of her human profile, remembered today along with her ability to transmit energy and vision.
With the passing of Pia Donata Berlucchi, Italian wine loses a leading figure who navigated the sector with authority, leaving a legacy tied not only to the business but to a specific idea of wine culture.
