IN BREVE
- Art is increasingly integrated into wineries and vineyards, creating cultural spaces as well as working environments.
- In Sep 2026, Patrizia Pozzi and Agata Polizzi discuss the connection between architecture, landscape, and contemporary art in the world of wine.
- A project that combines hospitality and local products is essential to enhance art and wine.
- Art in the winery must have substance and not just be visually appealing to the public.
- Wine becomes an amplifier of the senses, bringing art and culture together in an enological context.
Art is an element present in many wineries. This is the starting point for “Vineyard and winery: landscape and cultural container,” one of the conferences organized as part of Sicilia en Primeur 2026, an event created by Assovini Sicilia in 2004 with the aim of promoting and raising awareness of the island’s wines.
SICILIA EN PRIMEUR AND THE RELATIONSHIP BETWEEN WINE, ART, AND LANDSCAPE
Patrizia Pozzi, a landscape architect, and Agata Polizzi, an art historian and independent curator, discussed a topic that increasingly involves the world of wine, moderated by journalist Francesco Seminara.
Architecture, landscape, and contemporary art are increasingly present, integrated, and intertwined in wine spaces. More and more often, artworks find their place on the walls or in the spaces of wineries, gardens, and vineyards.
SIGNATURE WINERIES AND VINEYARDS AS CULTURAL SPACES
But that’s not all. Wineries and vineyards themselves become works of modern architecture, aesthetically refined and elegant spaces. Living places and spaces to be experienced, even before being workplaces.
Often it is the passion or culture of the winery owner, perhaps an art collector themselves, that opens the doors to artists. In this way, the passion for the good—wine—is joined by a passion for the beautiful.
I had dinner with two vintages of Ben Ryé Donnafugata without pairing them with dessert
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ART IN THE WINERY: ENHANCEMENT OR MERE IMAGE OPERATION
However, bringing art into the winery does not automatically mean enhancing the winery, the wine produced, and the works themselves. To achieve this result, a virtuous path of study is needed, capable of analyzing objectives and methods. A vision is required that integrates hospitality and local products, not just wine.
TERRITORY, HOSPITALITY, AND CULTURAL PROJECTS IN WINERIES
For this reason, it is necessary to capture thoughts and human relationships and transfer them into a project that is not abstract, but focused on the territory. A project that does not betray the expectations of the artist whose works will be placed in the winery or vineyard.
Agata Polizzi particularly emphasizes how form must also have substance and not be relegated to an Instagrammable vision of the works.
WINE AND ART AS ACCESSIBLE EXPERIENCES FOR VISITORS
On the other hand, for visitors, understanding art is similar to understanding wine. You don’t need to be an expert to appreciate its characteristics. Just as music can captivate even those who don’t know how to read a staff, wine can move even those who don’t know production or tasting techniques.
THE WINERY AS A PERMANENT CULTURAL OUTPOST
Wine thus takes on the role of amplifier of the senses, uniting two different expressions of art: that of making good wine and that of creating an artistic work.
The winery is thus gaining a role that historically does not belong to it: that of a permanent cultural outpost, based on collaboration between producers and artists.
