The international transport crisis is directly impacting wine export dynamics. Conflicts, geopolitical tensions, route instability, and rising logistics costs are redefining the role of operators involved in marketing to foreign markets. Outlining the scenario is Pietro Marchini of Carratelli Wine, a Carratelli Holding company specializing in brokerage activities.
“The crisis in international transport, due primarily to wars, terrorism, and geopolitical tensions, is changing the rules of export for wine as well. Today, selling is not enough; you must know how to get the product to its destination in the right condition and at sustainable costs.”
Founded in 2013 in Florence by Gabriele Carratelli, Carratelli Holding operates in various sectors, including wine, real estate, fine art, interior design, and renovations. The holding company, managed alongside brothers Simone and Marco Carratelli, has offices in Tuscany, Rome, and Puglia.
THE ROLE OF THE BROKER IN WINE EXPORT
According to Marchini, the wine broker today takes on a more complex function than in the past. “In this scenario,” he emphasizes, “the broker is no longer a simple commercial intermediary. They become a manager of logistical risk and margins.” This role implies operational expertise and planning capabilities throughout the entire distribution chain.
“Our daily experience consists of studying alternative routes and advanced planning to try to protect producers from rising costs,” explains Marchini, highlighting how logistics has become a strategic variable in export operations.
LOGISTICS, REPUTATION, AND FOREIGN MARKETS
The complexity of the international context is compounded by difficulties related to tariffs and trade policies. “The fundamental challenge,” Marchini concludes, “is ensuring that premium wine reaches foreign markets with continuity, while keeping its reputation and values intact. In this regard, inefficient logistics or logistics penalized by external events can make a negative difference.”
