“No Alcohol, No Party”: EU Ruling Bans the Term “Gin” for Non-Alcoholic Beverages
A non-alcoholic beverage cannot be marketed as “Gin”. This was ruled by the Court of Justice of the European Union in case C-563/24, which pitted a German association for combating unfair competition against PB Vi Goods, producer of the beverage “Virgin Gin Alkoholfrei“. The judges noted that the designation “Gin” is legally reserved for an
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