IN BREVE
- Assoenologi becomes an official Partner of Wine in Moderation, marking an important milestone for the Italian wine sector.
- The membership reinforces the message of responsibility and moderation, highlighting the central role of oenologists in wine quality.
- Assoenologi will contribute to training and awareness-raising to promote responsible consumption, while respecting tradition.
- The collaboration consolidates the presence of Wine in Moderation in Italy, uniting companies and professionals toward a common vision.
- The membership represents a cultural shift that celebrates wine as cultural heritage and promotes a balanced approach to its consumption.
Assoenologi, the Italian association of oenologists and wine technicians, joins Wine in Moderation as an official Partner. It is the first professional association of oenologists to enter the program. This move marks a milestone for the initiative and for the wine sector, sending a signal from one of the world’s leading wine-producing countries. The membership reinforces the message of responsibility and moderation promoted by Wine in Moderation and confirms the growing involvement of supply chain organizations in themes related to sustainability, scientific information, and conscious consumption.
A LEADERSHIP TITLE FOR THE SECTOR
Founded in 1891, Assoenologi represents thousands of professionals active throughout the Italian wine supply chain. By joining the program, the association strengthens the role of oenologists not only in quality and innovation but also in spreading a balanced and responsible wine culture.
“Assoenologi joining Wine in Moderation as a Partner is a strong signal,” stated Sandro Sartor, President of Wine in Moderation. “Oenologists play a central role in defining the quality and identity of wine. Their involvement further strengthens the credibility of our program and underscores the importance of responsibility as an integral part of excellence in the wine sector.”
THE CULTURAL ROLE OF OENOLOGISTS
For Assoenologi, joining the program also represents a cultural shift. “Assoenologi’s entry into Wine in Moderation represents a step of great cultural and professional value. Oenologists are not only guardians of wine quality and identity, but also responsible protagonists of its evolution in relation to society,” stated Riccardo Cotarella, President of Assoenologi. “Joining this program means strengthening our commitment to a wine culture based on knowledge, awareness, and respect, putting the person, science, and sustainability at the center. Moderation is not a limit, but a value that enhances wine as an expression of territory, history, and conviviality.”
Cotarella then added: “As Assoenologi, we feel the duty to actively contribute to the dissemination of correct messages, based on scientific data and education, so that wine continues to be perceived for what it is: a cultural heritage to be experienced with balance and responsibility. This collaboration goes exactly in this direction and reinforces Italy’s role as an international reference for wine quality and civilization.”
TRAINING AND AWARENESS
Through the partnership, Assoenologi will support the dissemination of Wine in Moderation principles among its members. The association will contribute to training initiatives and awareness-raising, promoting a responsible approach to wine consumption while respecting tradition and evolving social expectations. The collaboration also consolidates the presence of Wine in Moderation in Italy, where National Coordinators, Ambassador Companies, professional associations, and inter-professional organizations are increasingly aligned on a common vision of sustainable wine culture. With Assoenologi joining as a Partner, Wine in Moderation further expands its network along the wine supply chain and strengthens the role of professionals in promoting responsible consumption, keeping moderation as a central element of wine culture globally.
