IN BREVE
- Flavio Geretto is the new general manager of Cantina Rauscedo. A new phase begins for the Friulian cooperative.
- President Antonio Zuliani considers Geretto’s appointment a strategic step for organizational and commercial strengthening.
- Geretto brings over 27 years of experience. He will focus on process solidity, enhancing human capital.
- The former Villa Sandi manager believes in cooperation as the key to tackling markets, enhancing the winery’s Friulian identity.
- Cantina Rauscedo brings together over 300 families of winegrowers and specializes in Friulian white wines from the Grave and Prosecco.
Flavio Geretto is the new general manager of Cantina Rauscedo. The decision to hire the now former Villa Sandi manager marks the start of a new phase for the Friulian cooperative, founded in 1951 and today among the most structured operations in Friuli-Venezia Giulia. The appointment comes at a time of organizational consolidation and internal development. The stated objective is to strengthen governance and support the winery’s strategic growth. With attention to the territory and the members.
PRESIDENT ANTONIO ZULIANI: “WITH GERETTO, RAUSCEDO TAKES A FURTHER STEP FORWARD”
President Antonio Zuliani frames the appointment as a strategic step. “Cantina Rauscedo,” he explains, “has gone through a period of development in recent years, strengthening its organization and consolidating the foundations for the future. Today we felt the need to take a further step forward, not only commercially, but especially in terms of organization and strategy.”
“We chose Flavio Geretto,” Zuliani continues, “for the vision he has demonstrated throughout his career. A vision that is not limited to sales, but concerns building solid models, clear processes and effective governance. We are convinced that his experience and managerial approach can guide our cooperative into a new phase of development. Enhancing our people and further strengthening our Friulian identity.”
WHO IS FLAVIO GERETTO: HIS VISION ON COOPERATION
Flavio Geretto brings over 27 years of experience in commercial and managerial roles. His career has integrated operational skills and strategic vision, with attention to organizational processes. “I arrive at Cantina Rauscedo at an important time,” comments the new general manager, “which has made the structure even more solid and aware of its potential. This is a fundamental element: building is always easier when you start from sound foundations and a qualified organization.
He says he found at Rauscedo “prepared, competent and motivated people.” “And when there are talented people,” he continues, “things become easier: you work better, you decide with greater clarity and you grow more harmoniously.
GERETTO FROM VILLA SANDI TO RAUSCEDO: “COOPERATIVE MODEL IN THE FUTURE OF ITALIAN WINE”
“I deeply believe in cooperation. I see in the cooperative model not just an organizational form,” Flavio Geretto specifies, “but a vision of the future: working as a team, sharing objectives, combining skills to face increasingly complex markets. The future of Italian wine, and of Friuli in particular, also depends on the ability to work as a system. I love Friuli for its authenticity, for the concreteness of its people and for the work culture you can feel here. Cantina Rauscedo represents this identity in a coherent and credible way.
The commitment of the new general manager of Cantina Rauscedo will be to “further strengthen the organization, enhance human capital and provide continuity to a path of balanced growth. Respecting the members and the territory.” “When a structure is qualified and the vision is shared,” he concludes, “challenges become opportunities. The objective is to build value over time, consolidating Cantina Rauscedo’s role as an authentic expression of Friuli and its capacity for cooperation.”
CANTINA RAUSCEDO, THE COOPERATIVE OF THE GRAVE FRIULANE
With the appointment of Flavio Geretto, Cantina Rauscedo opens a new phase marked by the continuity of a cooperative model rooted in the Friulian territory. The cooperative today brings together over 300 families of winegrowers and cultivates approximately 2,000 hectares in the alluvial plain of the Grave friulane, between the Tagliamento, Meduna and Cellina rivers.
A territory characterized by stony soils and particular environmental conditions, which have shaped an identity-driven viticulture. The cooperative specializes in the production of Friulian white wines and Prosecco, with presence in national and international markets.
