IN BREVE
- Moët & Chandon is launching a new summer edition designed by Pharrell Williams in 2025.
- This is Moët & Chandon Ice Impérial, a Champagne designed to be served over ice.
- Ice Impérial combines Pinot Noir, Pinot Meunier, and Chardonnay, featuring an intense and fresh profile.
- The bouquet presents exotic fruits such as mango and guava, with notes of citrus and ginger on the finish.
- Pharrell Williams helps strengthen the link between Champagne, design, and contemporary consumption.
Moët & Chandon presents a new summer edition designed by Pharrell Williams. The Champagne House thus continues the creative collaboration launched in 2025, with the aim of reinterpreting some of its most recognizable cuvées through a contemporary visual language.
The new collection focuses on Moët & Chandon Ice Impérial, a Champagne designed to be consumed with ice. For the occasion, the bottle is presented in a new version without a sleeve, featuring a design redesigned by Pharrell Williams.
MOËT & CHANDON ICE IMPÉRIAL AND CONSUMPTION WITH ICE
Ice Impérial is a cuvée created for a serving method that differs from traditional Champagne. The House suggests enjoying it over ice, particularly during the summer months and in informal settings.
The blend combines Pinot Noir, Pinot Meunier, and Chardonnay. The profile focuses on intensity, roundness, and freshness. In the glass, it displays a golden color with amber highlights.
PINOT NOIR, PINOT MEUNIER, AND CHARDONNAY IN THE BLEND
The bouquet of Moët & Chandon Ice Impérial evokes exotic fruits like mango and guava, along with stone fruit and notes of sweet spices. The structure is generous, evolving toward a fresh finish marked by hints of citrus and ginger.
The decision to entrust the summer edition to Pharrell Williams is part of Moët & Chandon’s strategy to strengthen the link between Champagne, design, and contemporary consumption. The creative intervention primarily concerns the visual identity of the bottle, without altering the nature of the cuvée.
MOËT & CHANDON WITHIN THE LVMH GROUP
Moët & Chandon is one of the core brands in the LVMH group’s Champagne portfolio. Founded in 1743 by Claude Moët, the House is today among the most widespread and recognizable labels internationally.
Its fame is linked to extensive production and a consolidated technical style, based on Champagnes with a golden color, fine bubbles, and an intense aromatic profile. With Ice Impérial, the House confirms a line oriented toward more flexible consumption occasions, while maintaining its reference to Champagne tradition.
