The wine market: consumption, the sparkling boom, and the generational challenge
The wine market is currently in a phase of profound transformation. This emerged from the analysis presented by Prof. Massimiliano Bruni (President of the IULM Communication School Scientific Board) during IULM Alumni Day on October 24, on the occasion of Champagne Day. It is an increasingly “premium” market, especially in the sparkling segment, where sustainability […]
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