IN BREVE
- ProWein 2027 opens applications for the Discovery Zone, dedicated to new wineries and wine producers.
- The area, without individual stands, will encourage tastings and networking between producers and industry professionals.
- Each winery can present up to four wines and must be personally present at the event.
- The number of participants is limited and selection is based on alignment with the Discovery Zone project.
- The participation fee is 2,000 euros, inclusive of various services and assistance during the fair.
ProWein 2027 opens applications for the new Discovery Zone, a space reserved for wineries and producers who have never participated in the Düsseldorf fair. The format will debut from March 7 to 9, 2027 and aims to connect new wine realities with international buyers, sommeliers, importers, specialized retailers and media operators.
The initiative is aimed at producers capable of offering distinctive wines, innovative projects and original approaches. Among the themes indicated by the organizers are orange wine, regenerative viticulture, Piwi resistant varieties and professional paths born outside the wine sector.
AN OPEN AREA FOR TASTINGS AND MEETINGS
The Discovery Zone will forgo traditional individual stands. The space will be organized as an open area dedicated to tastings and networking. With the aim of encouraging direct dialogue between producers and professional operators.
Each winery will be able to present a selection of up to four wines. The producer must also be personally present for the entire duration of the event, a condition considered essential to enhance the company story and dialogue with visitors.
SELECTION RESERVED FOR NEW EXHIBITORS
The number of participants will be limited. At the end of the application period, ProWein will select the companies together with partners and industry experts. The choice will not be based on the size of the winery or its reputation.
Above all, alignment with the Discovery Zone project and the ability to bring new perspectives to the international wine market will be evaluated. Only companies exhibiting at ProWein for the first time may participate.
PARTICIPATION FEE OF 2,000 EUROS
The expected fee is 2,000 euros. The package includes exhibition space with brand customization, furnishings, organizational services and assistance during the fair. Also included are basic listing in the exhibitor and product database and the flat-rate contribution for media services. Applications are already open through the official ProWein website.
