IN BREVE
- Balan is the new exclusive distributor for Masseria Li Veli in Puglia.
- The partnership aims to strengthen market presence and enhance the territorial identities of both companies.
- Balan expands its catalog to include the Nicolis and San Filippo wineries, producers of fine wines.
- Daniele Balan emphasizes the importance of the agreement for the growth of the sales network and the storytelling of wine excellence.
- Edoardo Falvo of Masseria Li Veli expresses pride in the synergy and the selection of high-quality labels.
Balan is the new distributor for Masseria Li Veli. The strategic partnership between the historic Padua-based company and the Apulian winery covers the entire national territory. Masseria Li Veli will serve as the exclusive distribution partner for the Balan catalog in Puglia.
SYNERGY BETWEEN TERRITORIES
The collaboration brings together two key players in the Italian wine scene, with the goal of “strengthening market presence and enhancing their respective territorial identities.” The agreement, as specified by the two companies, also allows for the exchange of commercial and logistical expertise, consolidating the distribution network of both entities.
NEW PARTNERSHIPS AND PORTFOLIO EXPANSION
The agreement includes further distribution partnerships. Balan is adding two wineries currently distributed by Masseria Li Veli to its catalog: Nicolis, producers of Amarone, Valpolicella, and Lugana, and San Filippo, producers of Brunello di Montalcino. These labels expand Balan’s offering, “guaranteeing restaurateurs, wine shops, and Horeca operators,” the joint note reads, “a representative selection of the main Italian wine-growing regions.”
STATEMENTS FROM THE COMPANIES
“This agreement,” comments Daniele Balan, president of Balan Srl, “represents a fundamental step for the growth of our sales network and for offering industry professionals wines capable of telling the story of the excellence of the territories they come from.”
“We are proud to become part of the Balan catalog,” adds Edoardo Falvo, president of Masseria Li Veli, “and to bring such a prestigious selection of labels to Puglia. This synergy stems from sharing common values: quality, territorial roots, and commercial vision.”
