{"id":99966,"date":"2025-09-17T11:23:26","date_gmt":"2025-09-17T09:23:26","guid":{"rendered":"https:\/\/www.winemag.it\/the-riedel-esselunga-wine-glass-collection-divides-customers\/"},"modified":"2026-05-21T09:17:09","modified_gmt":"2026-05-21T07:17:09","slug":"the-riedel-esselunga-wine-glass-collection-divides-customers","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/the-riedel-esselunga-wine-glass-collection-divides-customers\/","title":{"rendered":"The Riedel Esselunga wine glass collection divides customers"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The Riedel Esselunga wine glass collection sparks mixed opinions among customers. Some find it useful while others see it as repetitive. <\/li>\n\n\n\n<li>From September 8 to November 5, 2025, customers can earn stamps with the F\u00ecdaty Card to collect Riedel glasses.<\/li>\n\n\n\n<li>Each glass is designed for a specific type of wine and the glasses are dishwasher safe.<\/li>\n\n\n\n<li>Customers are expressing dissatisfaction over additional costs and similar offers already seen in other supermarkets.<\/li>\n\n\n\n<li>Despite the criticism, the Riedel brand is appreciated for its quality and presence in prestigious settings.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The <strong>new Riedel wine glass collection from Esselunga<\/strong> is sparking <strong>mixed opinions among customers<\/strong> of the well-known Milanese supermarket chain. Some see it as a well-conceived proposal, albeit for connoisseurs. Others judge the new loyalty program as repetitive and useless. As usual, the promotion involves receiving <strong>stamps with purchases at Esselunga<\/strong>. This opens the door to a <strong>complete series of glasses to collect<\/strong>, also thanks to equivalencies with &#8220;<strong>Strawberry Points<\/strong>.&#8221; However, the public is divided between enthusiasm for the quality and annoyance at the purpose of the initiative and the additional costs.     <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-41d2c1f6\"><h5 class=\"uagb-heading-text\"><strong>RIEDEL ESSELUNGA COLLECTION: HOW IT WORKS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>From September 8 to November 5, 2025<\/strong>, with the F\u00ecdaty Card, <strong>for every 15 euros spent or 50 &#8220;Strawberry Points&#8221;<\/strong> on a single receipt, you receive a stamp to collect glasses from the famous Austrian company Riedel. By presenting <strong>15 stamps and adding a 5-euro contribution<\/strong>, you can purchase each glass from the <strong>Riedel Reserve<\/strong> line. The names of the glasses reflect the type of wine for which they should be used.  <\/p>\n\n<p class=\"wp-block-paragraph\">They range from <strong>Pinot Noir<\/strong> to <strong>Cabernet Merlot<\/strong>, including <strong>Chardonnay<\/strong>, <strong>Riesling<\/strong>, and <strong>Champagne<\/strong>. The collection also includes an additional <strong>glass specific for sparkling wines<\/strong> such as <strong>Moscato d\u2019Asti, Asti Spumante, and Cocktails<\/strong>. There is also a Riedel &#8220;water&#8221; glass, obtainable with 400 F\u00ecdaty Points + \u20ac4, or for free with 800 F\u00ecdaty Points, or through the F\u00ecdaty catalog. All glasses are dishwasher safe.   <\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"V1eg4LDkjF\"><a href=\"https:\/\/www.winemag.it\/perche-scegliere-calici-vino-riedel-oppure-no\/\">Perch\u00e9 scegliere i calici da vino Riedel (oppure no)<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cPerch\u00e9 scegliere i calici da vino Riedel (oppure no)\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/perche-scegliere-calici-vino-riedel-oppure-no\/embed\/#?secret=pYQtY76xM7#?secret=V1eg4LDkjF\" data-secret=\"V1eg4LDkjF\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bbad5d14\"><h5 class=\"uagb-heading-text\"><strong>CUSTOMER FEEDBACK: CRITICISM AND ENTHUSIASM FOR THE NEW RIEDEL-ESSELUNGA COLLECTION<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Some comments collected from customers on social media highlight various grievances:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<em>More glasses?????<\/em>&#8220;: fatigue over similar offers seen in other supermarket chains.<\/li>\n\n\n\n<li>&#8220;<em>In my opinion, a useless collection<\/em>&#8220;: disappointment regarding the perceived value.<\/li>\n\n\n\n<li>&#8220;<em>Always the same things<\/em>&#8220;: a criticism of the repetitiveness of the offers.<\/li>\n\n\n\n<li>&#8220;<em>No glasses, nooooo<\/em>&#8220;: a flat-out rejection of the new collection.<\/li>\n\n\n\n<li>&#8220;<em>More window dressing&#8230; buy, buy&#8230;<\/em>&#8220;: fears of poorly justified extra spending.<\/li>\n\n\n\n<li>&#8220;<em>Imagine a normal family changing glasses depending on the wine<\/em>&#8220;: perhaps the most biting comment, expressing irony regarding the concept of glass specialization.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Others are more moderate or in favor:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>&#8220;<em>Sorry, but glasses\u2014high-quality ones at that\u2014can always be useful in a home, why not??<\/em>&#8220;. Few, however, recognize the quality and utility of Riedel glasses. <\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-844976f1\"><h5 class=\"uagb-heading-text\"><strong>FROM CRITICISM TO THE COLLECTION: A SNAPSHOT OF ESSELUNGA CUSTOMERS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The promotion attracts attention due to the Riedel brand&#8217;s reputation and the <strong>undoubted quality of the glasses<\/strong>, which are also found in restaurants, wine shops, and wineries. However, the &#8220;stamps plus financial contribution&#8221; system creates friction. Some customers perceive hidden costs or a push to buy something they don&#8217;t actually need.  <\/p>\n\n<p class=\"wp-block-paragraph\">The main contrast is between the <strong>few customers attentive to the specificities of wine<\/strong>, who appreciate the added value\u2014shapes designed for grape varieties, washability, prestige\u2014and those who see the initiative as just another promotional lever to drive spending. <\/p>\n\n<p class=\"wp-block-paragraph\">And yet, seeing is believing: a <strong><a href=\"https:\/\/www.winemag.it\/perche-scegliere-calici-vino-riedel-oppure-no\/\" target=\"_blank\" rel=\"noreferrer noopener\">glass can change the aromas and flavors of a wine<\/a><\/strong>, intensifying certain notes over others. This is a <strong>topic for &#8220;advanced customers&#8221; and &#8220;conscious wine drinkers.&#8221;<\/strong> Evidently, there are still too few of them frequenting Esselunga supermarkets who won&#8217;t miss out on the Riedel glasses from the new collection.  <\/p>\n\n<p class=\"wp-block-paragraph\" style=\"font-size:0px\">The Riedel Esselunga wine glass collection divides customers. <a href=\"https:\/\/www.esselunga.it\/it-it\/promo-e-news\/landing\/collection-riedel.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.esselunga.it\/it-it\/promo-e-news\/landing\/collection-riedel.html<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new Riedel wine glass collection from Esselunga is sparking mixed opinions among customers of the well-known Milanese supermarket chain. Some see it as a well-conceived proposal, albeit for connoisseurs. Others judge the new loyalty program as repetitive and useless. As usual, the promotion involves receiving stamps with purchases at Esselunga. This opens the door [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[84383,84382,82271],"tags":[84389,84386,84392,84394,84412,84388,84409,84390,84405,84387,84385,84410,84407,84402,84396,84384,84411,84400,84398],"class_list":["post-99966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotions-and-flyer-offers","category-supermarket-wines","category-wine-news","tag-esselunga-customer-reviews","tag-esselunga-glasses","tag-esselunga-promotion","tag-esselunga-stamp-collection","tag-esselunga-strawberry-points","tag-fidaty-card","tag-quality-wine-glasses","tag-riedel-cabernet-merlot-glasses","tag-riedel-champagne-glasses","tag-riedel-chardonnay-glasses","tag-riedel-esselunga-collection","tag-riedel-pinot-noir-glasses","tag-riedel-reserve-esselunga","tag-riedel-riesling-glasses","tag-riedel-water-glass","tag-riedel-wine-glasses","tag-supermarket-loyalty-programs","tag-supermarket-promotions","tag-wine-glasses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Riedel Esselunga wine glass collection divides customers<\/title>\n<meta name=\"description\" content=\"The Riedel Esselunga wine glass collection divides customers. 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Collaboro inoltre come corrispondente per una delle testate internazionali pi\u00f9 autorevoli del settore, in lingua inglese. Edito con cadenza annuale la \"Guida Top 100 Migliori vini italiani\" e partecipo come giurato ai pi\u00f9 importanti concorsi enologici internazionali. Oltre alle piazze tradizionali, studio con grande curiosit\u00e0 i mercati emergenti, seguendone dinamiche, trend ed evoluzioni. Negli anni ho maturato una particolare esperienza nei vini dei Balcani e dei Paesi dell'Est Europa, tanto da aver curato la selezione vini per un importatore leader in Italia. Nel 2024 mi \u00e8 stato assegnato un premio nazionale di giornalismo enogastronomico.","sameAs":["https:\/\/www.winemag.it\/","https:\/\/www.facebook.com\/davidebortone","https:\/\/www.instagram.com\/davide.bortone.winemag\/","https:\/\/www.linkedin.com\/in\/winemag-vinialsupermercato-davide-bortone\/","https:\/\/x.com\/wine_mag","https:\/\/www.youtube.com\/c\/DavideBortone1"],"knowsAbout":["wine","vino"],"knowsLanguage":["English","Italian"],"jobTitle":"direttore","worksFor":"WineMag.it","url":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/09\/La-collezione-calici-Riedel-Esselunga-divide-i-clienti-come-funziona-raccolta-punti-bollini-e-contributo-spesa.jpg",960,640,false],"thumbnail":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/09\/La-collezione-calici-Riedel-Esselunga-divide-i-clienti-come-funziona-raccolta-punti-bollini-e-contributo-spesa-500x280.jpg",500,280,true],"medium":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/09\/La-collezione-calici-Riedel-Esselunga-divide-i-clienti-come-funziona-raccolta-punti-bollini-e-contributo-spesa-660x365.jpg",660,365,true],"medium_large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/09\/La-collezione-calici-Riedel-Esselunga-divide-i-clienti-come-funziona-raccolta-punti-bollini-e-contributo-spesa-768x512.jpg",768,512,true],"large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/09\/La-collezione-calici-Riedel-Esselunga-divide-i-clienti-come-funziona-raccolta-punti-bollini-e-contributo-spesa-840x640.jpg",840,640,true],"1536x1536":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/09\/La-collezione-calici-Riedel-Esselunga-divide-i-clienti-come-funziona-raccolta-punti-bollini-e-contributo-spesa.jpg",960,640,false],"2048x2048":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/09\/La-collezione-calici-Riedel-Esselunga-divide-i-clienti-come-funziona-raccolta-punti-bollini-e-contributo-spesa.jpg",960,640,false]},"uagb_author_info":{"display_name":"Davide Bortone","author_link":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"},"uagb_comment_info":0,"uagb_excerpt":"The new Riedel wine glass collection from Esselunga is sparking mixed opinions among customers of the well-known Milanese supermarket chain. Some see it as a well-conceived proposal, albeit for connoisseurs. Others judge the new loyalty program as repetitive and useless. As usual, the promotion involves receiving stamps with purchases at Esselunga. This opens the door&hellip;","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=99966"}],"version-history":[{"count":0,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/99971"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=99966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=99966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=99966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}