{"id":99698,"date":"2026-03-25T12:51:41","date_gmt":"2026-03-25T11:51:41","guid":{"rendered":"https:\/\/www.winemag.it\/graziana-grassini-is-convinced-we-will-return-to-drinking-bold-red-and-rose-wines\/"},"modified":"2026-05-21T00:44:30","modified_gmt":"2026-05-20T22:44:30","slug":"graziana-grassini-is-convinced-we-will-return-to-drinking-bold-red-and-rose-wines","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/graziana-grassini-is-convinced-we-will-return-to-drinking-bold-red-and-rose-wines\/","title":{"rendered":"Graziana Grassini is convinced: &#8220;We will return to drinking bold red and ros\u00e9 wines&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Wine is facing a crisis of consumer trust, as people are disoriented by contradictory messages and economic uncertainties.<\/li>\n\n\n\n<li>The sector must communicate clearly, avoiding ambiguity, to reassure consumers and facilitate their choices.<\/li>\n\n\n\n<li>A return to red wines is predicted\u2014more elegant and less extractive\u2014along with bolder and more characteristic ros\u00e9s.<\/li>\n\n\n\n<li>Clarity is emerging as a fundamental value in both the narrative and the style of the wines.<\/li>\n\n\n\n<li>Wine must offer a consistent and recognizable experience, conveying trust and confidence to the consumer.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">In a global context marked by economic uncertainties, climate change, and often contradictory messages about alcohol consumption, wine finds itself at the center of a complex narrative. According to <strong>enologist Graziana Grassini<\/strong>, the problem is not so much a structural change in preferences as it is consumer disorientation, as they are increasingly exposed to negative and unclear signals. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-86ed6863\"><h5 class=\"uagb-heading-text\"><strong>CONSUMER DISORIENTED BY CONTRADICTORY MESSAGES<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">&#8220;<strong>Wine is bad for you, climate change is an emergency, wine is too expensive<\/strong>.&#8221; This is the context in which today&#8217;s consumer operates, bombarded by information that ends up generating uncertainty. A condition that translates into difficulty in choosing and a loss of reference points.  <\/p>\n\n<p class=\"wp-block-paragraph\">According to Grassini, <strong>the central issue is not a real evolution of tastes, but a crisis of trust<\/strong>: &#8220;From my point of view, we cannot speak of a change in trends on the part of the consumer. Every time I have changed in my life, it was because I felt the need and was sure of my choices. <strong>Today the consumer is not sure, they are disoriented<\/strong>, and they are unable to decide.&#8221; <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f8502a4c\"><h5 class=\"uagb-heading-text\"><strong>WINE AS AN ELEMENT OF REASSURANCE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">In this scenario, wine can return to playing a reassuring role, provided the message is clear and consistent. For Grassini, <strong>it is necessary for the sector to make clearer choices<\/strong>. Also on a production level. <strong>Avoiding stylistic and communicative ambiguities<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Today&#8217;s consumer is looking for moments of pleasure and relaxation. But they want to immediately recognize what is in their glass. <strong>Clarity therefore becomes a value<\/strong>. Both in the narrative and in the style of the wines.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-115a1c3c\"><h5 class=\"uagb-heading-text\"><strong>THE RETURN OF REDS: LIGHTER AND MORE ELEGANT<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Hence the prediction: <strong>we will return to drinking red wines<\/strong>. Not, however, in the form of the past, but in a more contemporary key. <strong>Less concentrated, less extractive reds<\/strong>. More elegant and vertical. Capable of expressing finesse without excess.   <\/p>\n\n<p class=\"wp-block-paragraph\">Also <strong>the use of wood must follow this direction<\/strong>: present, but not invasive, able to enrich without imposing itself. At the same time, <strong>room for ros\u00e9s too<\/strong>, as long as they have chromatic identity and character. <strong>Bolder, less pale colors<\/strong>. Capable of conveying energy and recognizability.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-22ba3d33\"><h5 class=\"uagb-heading-text\"><strong>IDENTITY AND CLARITY IN THE GLASS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">In a historical moment where pressure and uncertainty prevail, consumers tend to shy away from ambiguity. Even wine, according to enologist Graziana Grassini, must therefore <strong>communicate directly, through its own style and identity<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">It is in this key that a broader vision fits: wine as an experience capable of offering a fixed point, even if only for a moment. &#8220;<strong>In the glass, you must see the light of the future<\/strong>,&#8221; summarizes the famous winemaker. Indicating a direction that involves <strong>consistency, recognizability, and the ability to convey trust<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a global context marked by economic uncertainties, climate change, and often contradictory messages about alcohol consumption, wine finds itself at the center of a complex narrative. According to enologist Graziana Grassini, the problem is not so much a structural change in preferences as it is consumer disorientation, as they are increasingly exposed to negative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[83027,82271],"tags":[83780,83774,83782,83775,83777,83773,83772,83778,83781,83776,83291,83779],"class_list":["post-99698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-analysis-and-trends","category-wine-news","tag-2026-wine-trends","tag-enologist","tag-enologist-graziana-grassini","tag-graziana-grassini","tag-italian-enology","tag-red-wines","tag-roses","tag-wine-and-climate-change","tag-wine-consumer","tag-wine-crisis","tag-wine-market","tag-wine-style"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Graziana Grassini: &quot;We will return to drinking bold red and ros\u00e9 wines&quot;<\/title>\n<meta name=\"description\" content=\"Graziana Grassini is convinced: &quot;We will return to drinking bold red and ros\u00e9 wines&quot;. 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