{"id":99679,"date":"2026-03-26T11:46:13","date_gmt":"2026-03-26T10:46:13","guid":{"rendered":"https:\/\/www.winemag.it\/online-auctions-italy-leads-europe-in-2025-wine-among-the-most-traded-categories\/"},"modified":"2026-05-21T00:43:34","modified_gmt":"2026-05-20T22:43:34","slug":"online-auctions-italy-leads-europe-in-2025-wine-among-the-most-traded-categories","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/online-auctions-italy-leads-europe-in-2025-wine-among-the-most-traded-categories\/","title":{"rendered":"Online auctions, Italy leads Europe in 2025: wine among the most traded categories"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>In 2025, Italy confirms its position as the leading European market for online auctions, with nearly 750,000 lots sold and spending exceeding 100 million euros.<\/li>\n\n\n\n<li>Among the most requested categories are wine, watches, jewelry, and modern art, with wine continuing to dominate the online auction market.<\/li>\n\n\n\n<li>The most expensive purchases include a 130,000-euro Ferrari Testarossa and sales of fine wine bottles such as Sassicaia.<\/li>\n\n\n\n<li>New trends are emerging, with a strong increase in sales in the Disney category (+150%) and football memorabilia (+70%).<\/li>\n\n\n\n<li>Cristiano Ronaldo is the most sought-after player in online auctions, followed by Maradona and Messi, with AC Milan as the most popular club.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Italy <\/strong>confirms its position in 2025 as <strong>the leading European market for online auctions<\/strong>. Nearly 750,000 lots were sold, a 10% increase over the previous year, for a total spend of over 100 million euros. The number of participants is also on the rise. New active users grew by 20%, a sign of increasingly widespread interest in digital collecting.   <\/p>\n\n<p class=\"wp-block-paragraph\">Among the categories most appreciated by Italians are <strong>wine, watches, jewelry, and modern and contemporary art<\/strong>. However, collectible cars remain the most expensive items bought and sold. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-16df76f9\"><h5 class=\"uagb-heading-text\"><strong>WINE, LEADING CATEGORY BY VOLUME<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Wine remains one of the most significant categories. In 2025, nearly <strong>54,000 lots were sold, equivalent to approximately 300,000 bottles<\/strong>. This figure highlights the central role of collectible wine in the online auction market.  <\/p>\n\n<p class=\"wp-block-paragraph\">Notable transactions include a lot of <strong>Sassicaia<\/strong> with <strong>vintages from 1982 to 2018<\/strong>, sold for 16,100 euros. Additionally, a bottle of <strong>Domaine de la Roman\u00e9e-Conti <\/strong>2004 (10,500 euros) and a <strong>Bordeaux Prestige Collection Case<\/strong> (8,000 euros). Significant deals also emerged from Italian sellers, with bottles of Roman\u00e9e-Conti Grand Cru from 2004 and 1995 sold for 15,000 and 12,500 euros respectively.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-53d609f2\"><h5 class=\"uagb-heading-text\"><strong>CARS AND LUXURY, THE MOST EXPENSIVE LOTS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">At the top of the ranking of the most expensive goods purchased in 2025 is a <strong>1991 Ferrari Testarossa<\/strong>, sold for 130,000 euros. Other high-end lots include a <strong>Rolex Daytona 116505<\/strong> sold for 37,500 euros and the painting \u201cAsparagi\u201d by <strong>Giovanni Segantini<\/strong>, sold for 31,000 euros. <\/p>\n\n<p class=\"wp-block-paragraph\">In the jewelry sector, the highest price was reached by an 18 kt white gold ring with a 5.01-carat diamond, sold for 25,428 euros. Among household items, an 84-piece <strong>Cartier <\/strong>tableware set reached 10,000 euros. <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cFrom supercars to works of art, from luxury watches to fine wines, 2025 tells the story of a market in full evolution. The significant increase in new active participants shows how online collecting is becoming an increasingly widespread passion, capable of attracting both major investors and a new generation of enthusiasts. Alongside the great luxury classics, we see new categories growing and an extraordinary enthusiasm for the world of motors, which dominates the rankings this year,\u201d comments <strong>Stefania Filizola<\/strong>, the platform&#8217;s head of luxury goods.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5427a383\"><h5 class=\"uagb-heading-text\"><strong>WATCHES AND JEWELRY DRIVE SPENDING<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Watches represent the category on which Italians spent the most, with <strong>approximately 20% of total spending<\/strong> and a 30% increase in items sold. Among the most searched brands are <strong>Rolex, Omega, and Seiko<\/strong>, along with <strong>Tudor<\/strong>. Among the most expensive models purchased, in addition to the Rolex Daytona, are a 2001 Audemars Piguet Royal Oak Chronograph (32,000 euros) and a Bvlgari Octo Finissimo (21,001 euros). The <strong>jewelry <\/strong>sector also recorded high values, with rings and necklaces from international brands among the most requested items.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-06fb1973\"><h5 class=\"uagb-heading-text\"><strong>NEW TRENDS: POP CULTURE AND SAFE-HAVEN ASSETS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Alongside traditional luxury, <strong>new trends are emerging<\/strong>. The <strong>Disney <\/strong>category recorded the highest growth, with a 150% increase in lots sold. This is followed by video games (+67%) and gold items (+56%), which are increasingly considered safe-haven assets. <strong>Pok\u00e9mon <\/strong>collecting also continues to expand, with a significant increase in both the number of lots and the value of sales.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-39bfa7c2\"><h5 class=\"uagb-heading-text\"><strong>FOOTBALL MEMORABILIA ON THE RISE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Football memorabilia<\/strong> is among the most dynamic categories, with a 70% growth in demand and a 50% increase in sales value.<\/p>\n\n<p class=\"wp-block-paragraph\">Among the most notable items are a jersey signed by <strong>Diego Maradona<\/strong>, a 1989 <strong>AC Milan <\/strong>Champions League medal, and a jersey worn by <strong>Massimo Bonini <\/strong>with Juventus in 1985. <strong>Cristiano Ronaldo<\/strong> leads the ranking of the most sought-after players, followed by Maradona and <strong>Lionel Messi<\/strong>. Among clubs, AC Milan is the most searched, ahead of Juventus, Napoli, Real Madrid, and Inter Milan. <\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.winemag.it\/italiani-pazzi-per-le-aste-di-vino-e-champagne-e-si-guadagna-fino-a-60-mila-euro-l-anno\/\" target=\"_blank\" rel=\"noreferrer noopener\">Italians are crazy about wine and Champagne auctions. And you can earn up to 60 thousand euros a year <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/aste-vini-pregiati-champagne-online-piu-venduti-catawiki-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fine wine and Champagne online auctions: the bestsellers on Catawiki in 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/wannenes-porta-allasta-585-lotti-provenienti-da-tre-prestigiose-collezioni-private\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wannenes auctions 585 lots from three prestigious private collections  <\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Italy confirms its position in 2025 as the leading European market for online auctions. Nearly 750,000 lots were sold, a 10% increase over the previous year, for a total spend of over 100 million euros. The number of participants is also on the rise. New active users grew by 20%, a sign of increasingly widespread [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99680,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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