{"id":99641,"date":"2026-04-02T07:00:00","date_gmt":"2026-04-02T05:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/vinitaly-real-deal-or-just-spam\/"},"modified":"2026-05-21T00:41:52","modified_gmt":"2026-05-20T22:41:52","slug":"vinitaly-real-deal-or-just-spam","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/","title":{"rendered":"Vinitaly: Real deal or just spam?"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management.<\/li>\n\n\n\n<li>Buyers report hundreds of standardized requests, which are ineffective and generate spam.<\/li>\n\n\n\n<li>There is a call for better preparation before making contact; generic emails are increasingly ignored.<\/li>\n\n\n\n<li>Companies face rising costs and pressure from funded buyers who change the event&#8217;s dynamics.<\/li>\n\n\n\n<li>The current Vinitaly model needs a revision to improve the quality and selection of contacts.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">With just a few days to go until <strong>Vinitaly 2026<\/strong>, scheduled to take place at Verona Fiere from April 12 to 16, <strong>widespread concerns<\/strong> are emerging among wine industry professionals. <strong>Buyers, export managers, and sales reps<\/strong> are reporting critical issues, particularly related to the <strong>matchmaking system<\/strong> and the <strong>management of contacts between companies and buyers<\/strong>. The theme is recurring: too many standardized requests. Poor selection. Uncertain results.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-edf8434c\"><h5 class=\"uagb-heading-text\"><strong>VINITALY MATCHMAKING: BETWEEN SPAM AND SATURATED AGENDAS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Several professionals report receiving hundreds of meeting requests, often identical. &#8220;<strong>I received over a hundred copy-and-paste requests<\/strong>, with no reference to my work or my portfolio,&#8221; notes one international buyer. The problem is not just quantitative, but qualitative. <\/p>\n\n<p class=\"wp-block-paragraph\">The system, designed to facilitate supply and demand, is perceived as ineffective. &#8220;<strong>It presents itself as matchmaking, but in fact, it generates institutionalized spam<\/strong>,&#8221; is one of the sharpest assessments.<\/p>\n\n<p class=\"wp-block-paragraph\">In many cases, <strong>agendas end up full of unsolicited meetings<\/strong>, preventing the organization of targeted appointments with truly interesting producers. &#8220;When I looked for specific companies, I had no more slots available,&#8221; reports one operator. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-57cb1832\"><h5 class=\"uagb-heading-text\"><strong>PRELIMINARY RESEARCH AND TARGETED CONTACTS: THE DIFFERENCE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">From the sales side, a clear demand emerges: better preparation before contact. &#8220;<strong>The preliminary research is fundamental<\/strong>: who they are, what they buy, how they distribute. Only then does it make sense to write,&#8221; emphasizes an export manager. <\/p>\n\n<p class=\"wp-block-paragraph\">Generic emails are increasingly ignored. <strong>Instead, buyers reward those who demonstrate concrete knowledge of their counterpart<\/strong>. &#8220;I will visit those who have looked at my site, those who have understood what I&#8217;m looking for,&#8221; summarizes one professional. The issue is central. In a context saturated with requests, <strong>selection depends on the quality of the approach<\/strong>.   <\/p>\n\n\t\t\t<div class=\"wp-block-uagb-post-carousel uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-b258ca98     uagb-post__arrow-outside uagb-slick-carousel uagb-post__items uagb-post__columns-1 is-carousel uagb-post__columns-tablet-2 uagb-post__columns-mobile-1\" data-total=\"1\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/sardinia-wine-tourism-network-a-pilot-project-for-the-islands-wine-and-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/05\/Rete-Enoturismo-Sardegna-progetto-pilota-per-vino-e-turismo-dell-isola-REC-enoturismo-sardegna.jpg\" class=\"attachment-full size-full\" alt=\"Sardinia Wine Tourism Network, a pilot project for the island&#039;s wine and tourism REC Sardinia wine tourism\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/05\/Rete-Enoturismo-Sardegna-progetto-pilota-per-vino-e-turismo-dell-isola-REC-enoturismo-sardegna.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/05\/Rete-Enoturismo-Sardegna-progetto-pilota-per-vino-e-turismo-dell-isola-REC-enoturismo-sardegna-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/sardinia-wine-tourism-network-a-pilot-project-for-the-islands-wine-and-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Sardinia Wine Tourism Network, a pilot project for the island&#8217;s wine and tourism<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/wp_6291901\/\" rel=\"author\">Redazione WineMag.it<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-05-18T08:00:00+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t18 May 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>The Sardinia Wine Tourism Network (RES) aims to build an organized model for regional wine tourism. The pilot project is funded by the Department of Agriculture of the Autonomous Region of Sardinia and was created to integrate wine production, hospitality, territory, and culture. Presented nationally at Vinitaly 2026, the network is developed as a regional-scale circuit. It involves various areas of the island and enhances&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/sardinia-wine-tourism-network-a-pilot-project-for-the-islands-wine-and-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/sicily-en-primeur-2026-a-mini-vinitaly-betting-on-wine-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/05\/Sicilia-en-Primeur-2026-un-Vinitaly-mini-scommessa-enoturismo-palermo.jpg\" class=\"attachment-full size-full\" alt=\"Sicily en Primeur 2026, a mini Vinitaly betting on wine tourism\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/05\/Sicilia-en-Primeur-2026-un-Vinitaly-mini-scommessa-enoturismo-palermo.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/05\/Sicilia-en-Primeur-2026-un-Vinitaly-mini-scommessa-enoturismo-palermo-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/sicily-en-primeur-2026-a-mini-vinitaly-betting-on-wine-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Sicily en Primeur 2026, a &#8220;mini Vinitaly&#8221;: betting on wine tourism<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/\" rel=\"author\">Davide Bortone<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-05-12T08:25:00+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t12 May 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE Sicily en Primeur 2026 positions itself as a &#8220;mini Vinitaly&#8221; of wine tourism, emphasizing wine, territories, and hospitality. The event shifts focus from simply tasting new vintages to an integrated experience that combines wine and Sicilian culture. The wine tourism report presented at the opening of the event highlights the economic importance for Sicilian wineries. The role of digitalization is central, including in&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/sicily-en-primeur-2026-a-mini-vinitaly-betting-on-wine-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/how-good-this-schioppettino-rose-is-it-makes-you-want-to-put-it-in-your-mouth\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Che-buono-lo-Schioppettino-rosato-Ti-viene-voglia-di-metterlo-in-bocca.png\" class=\"attachment-full size-full\" alt=\"Che buono lo Schioppettino rosato \u00abTi viene voglia di metterlo in bocca\u00bb\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Che-buono-lo-Schioppettino-rosato-Ti-viene-voglia-di-metterlo-in-bocca.png 1536w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Che-buono-lo-Schioppettino-rosato-Ti-viene-voglia-di-metterlo-in-bocca-768x512.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/how-good-this-schioppettino-rose-is-it-makes-you-want-to-put-it-in-your-mouth\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">How good this Schioppettino ros\u00e9 is: &#8220;It makes you want to put it in your mouth&#8221;<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/\" rel=\"author\">Davide Bortone<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-04-21T00:29:48+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t21 April 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>&#8220;Schioppettino Ros\u00e9, we are the only ones making it in this territory. A very Proven\u00e7al French style. Aesthetically fascinating and striking. It makes you want to drink it and put it in your mouth.&#8221; Sexualization and wine: the winery&#8217;s reel for Vinitaly 2026 reopens the theme of limits in communication. A reel published by a winery from Friuli to invite operators and visitors to its&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/how-good-this-schioppettino-rose-is-it-makes-you-want-to-put-it-in-your-mouth\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/cracco-a-half-glass-of-wine-is-a-half-baked-idea-when-do-we-get-the-half-plate\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Caro-Cracco-il-mezzo-calice-e-una-mezza-idea.-A-quando-il-mezzo-piatto-editoriale-davide-bortone-winemag-intervista-corriere-della-sera-vinitaly-2026-chef-stellato.jpg\" class=\"attachment-full size-full\" alt=\"Caro Cracco, il mezzo calice \u00e8 una mezza idea. A quando il mezzo piatto editoriale davide bortone winemag intervista corriere della sera vinitaly 2026 chef stellato\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Caro-Cracco-il-mezzo-calice-e-una-mezza-idea.-A-quando-il-mezzo-piatto-editoriale-davide-bortone-winemag-intervista-corriere-della-sera-vinitaly-2026-chef-stellato.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Caro-Cracco-il-mezzo-calice-e-una-mezza-idea.-A-quando-il-mezzo-piatto-editoriale-davide-bortone-winemag-intervista-corriere-della-sera-vinitaly-2026-chef-stellato-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/cracco-a-half-glass-of-wine-is-a-half-baked-idea-when-do-we-get-the-half-plate\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Cracco, a half-glass of wine is a half-baked idea. When do we get the half-plate?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/\" rel=\"author\">Davide Bortone<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-04-17T00:39:16+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t17 April 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>In an interview with Corriere della Sera on the occasion of Vinitaly 2026, the renowned Italian chef Carlo Cracco hits the nail on the head regarding a real issue: wine consumption is shrinking, prices are heavy, and wine must be made more accessible. Hence the practical proposal: encourage the glass, even the half-glass of wine. A proposal championed in his restaurant, such as splitting a&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/cracco-a-half-glass-of-wine-is-a-half-baked-idea-when-do-we-get-the-half-plate\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-90000-attendees-the-2027-dates\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-2026-90-mila-presenze-le-date-edizione-vinitaly-2027-verona-fiere-bricolo-commento.jpg\" class=\"attachment-full size-full\" alt=\"Vinitaly 2026, 90 mila presenze le date edizione vinitaly 2027 verona fiere bricolo commento\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-2026-90-mila-presenze-le-date-edizione-vinitaly-2027-verona-fiere-bricolo-commento.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-2026-90-mila-presenze-le-date-edizione-vinitaly-2027-verona-fiere-bricolo-commento-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-90000-attendees-the-2027-dates\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Vinitaly 2026, 90,000 attendees: the 2027 dates<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/wp_6291901\/\" rel=\"author\">Redazione WineMag.it<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-04-15T14:40:32+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t15 April 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE The 58th edition of Vinitaly closes with 90,000 attendees, 26% of whom are from abroad, and the next edition will take place from April 11 to 14, 2027. President Federico Bricolo emphasizes the importance of international attendance despite the complex geopolitical situation. The United States, Canada, and Europe stand out among consolidated markets, while emerging markets include China, Brazil, and Africa. The international&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-90000-attendees-the-2027-dates\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/dealcoholized-wines-hofstatters-bitter-decaf-too-many-don-quixotes-in-italy\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vini-dealcolati-il-decaffeinato-amaro-di-Martin-Foradori-Hofstatter-In-Italia-troppi-Don-Chisciotte.jpg\" class=\"attachment-full size-full\" alt=\"Vini dealcolati, il decaffeinato (amaro) di Martin Foradori Hofst\u00e4tter \u00abIn Italia troppi Don Chisciotte\u00bb\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vini-dealcolati-il-decaffeinato-amaro-di-Martin-Foradori-Hofstatter-In-Italia-troppi-Don-Chisciotte.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vini-dealcolati-il-decaffeinato-amaro-di-Martin-Foradori-Hofstatter-In-Italia-troppi-Don-Chisciotte-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/dealcoholized-wines-hofstatters-bitter-decaf-too-many-don-quixotes-in-italy\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Dealcoholized wines, Hofst\u00e4tter&#8217;s (bitter) decaf: &#8220;Too many Don Quixotes in Italy&#8221;<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/\" rel=\"author\">Davide Bortone<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-04-09T07:00:00+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t9 April 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE The boom in decaffeinated coffee consumption reflects the wine world&#8217;s hesitation regarding dealcoholized wines. Martin Foradori Hofst\u00e4tter highlights how consumer habits change faster than the traditional beliefs of the wine industry. The case of decaffeinated coffee helps in understanding the emerging interest in dealcoholized wines. According to the South Tyrolean producer, the real question is: why are millions of consumers choosing these alternative&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/dealcoholized-wines-hofstatters-bitter-decaf-too-many-don-quixotes-in-italy\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Vinitaly: Real deal or just spam?<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/\" rel=\"author\">Davide Bortone<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-04-02T07:00:00+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t2 April 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management. Buyers report hundreds of standardized requests, which are ineffective and generate spam. There is a call for better preparation before making contact; generic emails are increasingly ignored. Companies face rising costs and pressure from funded buyers who change the event&#8217;s dynamics. The current Vinitaly model needs a&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-assovini-sicilia-focuses-on-wine-tourism-as-a-strategic-lever\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"2016\" height=\"1344\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-2026-Assovini-Sicilia-punta-sullenoturismo-come-leva-strategica.jpg\" class=\"attachment-full size-full\" alt=\"Vinitaly 2026, Assovini Sicilia punta sull\u2019enoturismo come leva strategica\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-2026-Assovini-Sicilia-punta-sullenoturismo-come-leva-strategica.jpg 2016w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-2026-Assovini-Sicilia-punta-sullenoturismo-come-leva-strategica-768x512.jpg 768w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-2026-Assovini-Sicilia-punta-sullenoturismo-come-leva-strategica-1536x1024.jpg 1536w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-assovini-sicilia-focuses-on-wine-tourism-as-a-strategic-lever\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Vinitaly 2026: Assovini Sicilia focuses on wine tourism as a strategic lever<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/wp_6291901\/\" rel=\"author\">Redazione WineMag.it<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-04-01T15:28:18+02:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t1 April 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE Wine tourism is at the heart of Assovini Sicilia&#8217;s strategy for Vinitaly 2026, highlighting enotourism as a development asset. The conference &#8216;Journey to Sicily: the new frontiers of wine tourism&#8217; will address wine tourism as an economic lever. Speeches by experts such as Filippo Galanti and Federica Fina will discuss the new dynamics of wine tourism and wine experiences. Wine tourism is also&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-assovini-sicilia-focuses-on-wine-tourism-as-a-strategic-lever\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/best-selling-wines-in-supermarkets-2025-prosecco-lambrusco-and-trebbiano\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Vini-piu-venduti-al-supermercato-2025-Prosecco-Lambrusco-e-Trebbiano.jpg\" class=\"attachment-full size-full\" alt=\"Vini pi\u00f9 venduti al supermercato 2025 Prosecco, Lambrusco e Trebbiano\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Vini-piu-venduti-al-supermercato-2025-Prosecco-Lambrusco-e-Trebbiano.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Vini-piu-venduti-al-supermercato-2025-Prosecco-Lambrusco-e-Trebbiano-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/best-selling-wines-in-supermarkets-2025-prosecco-lambrusco-and-trebbiano\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Best-selling wines in supermarkets 2025: Prosecco, Lambrusco, and Trebbiano<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/wp_6291901\/\" rel=\"author\">Redazione WineMag.it<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-03-19T09:39:57+01:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t19 March 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE In 2025, the wine market in Italian large-scale retail recorded a drop of 20 million liters compared to 2024, leading to a 3.4% decline in volume. Only sparkling wines are growing, with an increase of 1.5% in volume and 1.2% in value; all other categories, such as bottled wines, are in decline. Among the most purchased wines, Prosecco leads sales, followed by Lambrusco&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/best-selling-wines-in-supermarkets-2025-prosecco-lambrusco-and-trebbiano\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/masi-tenuta-casa-re-pinot-noir-del-re-a-new-pinot-noir-in-oltrepo-pavese\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Masi-Tenuta-Casa-Re-Pinot-Noir-del-Re-un-nuovo-Pinot-Nero-in-Oltrepo-Pavese.jpg\" class=\"attachment-full size-full\" alt=\"Masi-Tenuta Casa Re Pinot Noir del Re un nuovo Pinot Nero in Oltrep\u00f2 Pavese\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Masi-Tenuta-Casa-Re-Pinot-Noir-del-Re-un-nuovo-Pinot-Nero-in-Oltrepo-Pavese.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Masi-Tenuta-Casa-Re-Pinot-Noir-del-Re-un-nuovo-Pinot-Nero-in-Oltrepo-Pavese-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/masi-tenuta-casa-re-pinot-noir-del-re-a-new-pinot-noir-in-oltrepo-pavese\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Masi-Tenuta Casa Re Pinot Noir del Re: a new Pinot Noir in Oltrep\u00f2 Pavese<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/wp_6291901\/\" rel=\"author\">Redazione WineMag.it<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-03-12T13:01:36+01:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t12 March 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE Masi Agricola presents the new Pinot Noir del Re wine at Vinitaly 2026, produced at the Tenuta Casa Re estate in Oltrep\u00f2 Pavese. The wine, made from Pinot Noir grapes, represents an expansion of Masi&#8217;s presence in the region, which was already linked to sparkling wines. The vineyard, acquired in 2023, covers 15 hectares with a continental climate and limestone and clay soils&#8230;.\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/masi-tenuta-casa-re-pinot-noir-del-re-a-new-pinot-noir-in-oltrepo-pavese\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/sardinia-the-2026-vermentino-competition-returns-home-to-gallura\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Sardegna-il-Concorso-del-Vermentino-2026-torna-a-casa-in-Gallura-intervista-mario-bonamici.jpg\" class=\"attachment-full size-full\" alt=\"Sardegna il Concorso del Vermentino 2026 torna a casa, in Gallura intervista mario bonamici\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Sardegna-il-Concorso-del-Vermentino-2026-torna-a-casa-in-Gallura-intervista-mario-bonamici.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/Sardegna-il-Concorso-del-Vermentino-2026-torna-a-casa-in-Gallura-intervista-mario-bonamici-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/sardinia-the-2026-vermentino-competition-returns-home-to-gallura\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Sardinia: the 2026 Vermentino Competition Returns Home to Gallura<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/wp_6291901\/\" rel=\"author\">Redazione WineMag.it<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-03-05T07:00:00+01:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t5 March 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE The 2026 Vermentino Competition will be held on May 22 and 23 in Arzachena, in the natural setting of Gallura. The event has been authorized since 2017 by the Ministry of Agriculture and involves several institutional partners and wine consortia. Registration for the competition closes on May 10, 2026. Wines made from Vermentino grapes, at least 85%, may compete. The Competition awards prizes&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/sardinia-the-2026-vermentino-competition-returns-home-to-gallura\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article class=\"uagb-post__inner-wrap\">\t\t\t\t\t\t\t\t<div class='uagb-post__image'>\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-new-exhibition-areas-focus-on-nolo-spirits-and-wine-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Vinitaly-2026-nuove-aree-espositive-focus-NoLo-distillati-ed-enoturismo.jpg\" class=\"attachment-full size-full\" alt=\"Vinitaly 2026 nuove aree espositive, focus NoLo, distillati ed enoturismo\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Vinitaly-2026-nuove-aree-espositive-focus-NoLo-distillati-ed-enoturismo.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Vinitaly-2026-nuove-aree-espositive-focus-NoLo-distillati-ed-enoturismo-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<h4 class=\"uagb-post__title uagb-post__text\">\n\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-new-exhibition-areas-focus-on-nolo-spirits-and-wine-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Vinitaly 2026: new exhibition areas, focus on NoLo, spirits, and wine tourism<\/a>\n\t\t\t<\/h4>\n\t\t\t\t\t\t<div class='uagb-post__text uagb-post-grid-byline'>\n\t\t\t\t\t\t\t\t<span class=\"uagb-post__author\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.winemag.it\/en\/author\/wp_6291901\/\" rel=\"author\">Redazione WineMag.it<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<time datetime=\"2026-01-29T16:08:57+01:00\" class=\"uagb-post__date\">\n\t\t\t\t\t\t\t\t\t29 January 2026\t\t\t\t<\/time>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class='uagb-post__text uagb-post__excerpt'>\n\t\t\t\t\t<p>IN BREVE Vinitaly 2026 will take place at Veronafiere from April 12 to 15, 2026, expanding its offering and focusing on promotion and internationalization. The event will introduce new features such as NoLo \u2013 Vinitaly Experience and a pavilion dedicated to Xcellent Spirits, promoting interaction between wine and spirits. Vinitaly Tourism and Vinitaly Plus will be integrated into the fair, featuring an incoming plan for&#8230;\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"uagb-post__text uagb-post__cta wp-block-button\">\n\t\t\t\t<a class=\"wp-block-button__link uagb-text-link\" style=\"\" href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-new-exhibition-areas-focus-on-nolo-spirits-and-wine-tourism\/\" target=\"_blank\" rel=\"bookmark noopener noreferrer\">Read the article<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5d980bc5\"><h5 class=\"uagb-heading-text\"><strong>RISING COSTS AND PRESSURE ON COMPANIES<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The critical issues don&#8217;t just affect buyers. Companies also highlight <strong>difficulties related to costs and return on investment<\/strong>. &#8220;Wineries are spending more and more to participate and try to maximize contacts, often using the wrong approach,&#8221; observes one operator.  <\/p>\n\n<p class=\"wp-block-paragraph\">In recent years, according to some professionals, <strong>the presence of funded buyers\u2014partly with public resources\u2014has changed the dynamics of Vinitaly<\/strong>. This has increased pressure on companies, pushed to contact as many people as possible. &#8220;There&#8217;s a kind of performance anxiety that leads to writing to anyone,&#8221; is the summary.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fe93d199\"><h5 class=\"uagb-heading-text\"><strong>PLATFORM UNDER FIRE: OUTDATED DATA AND MISALIGNMENTS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Another issue concerns the <strong>reliability of the official platform<\/strong>. Some operators report the <strong>presence of outdated names or buyers not present at the fair<\/strong>. &#8220;There are profiles that appear active but haven&#8217;t participated for years,&#8221; it is reported. This element further reduces the system&#8217;s effectiveness and generates frustration among users.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ad3bbc5\"><h5 class=\"uagb-heading-text\"><strong>BETWEEN CRITICISM AND EXPECTATIONS FOR VINITALY 2026<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The observations converge on one point: <strong>the current model needs a revision<\/strong>. More selection, better profiling, and truly intelligent tools are the main demands. <\/p>\n\n<p class=\"wp-block-paragraph\">In an increasingly competitive international context, with <strong><a href=\"https:\/\/www.winemag.it\/prowein-cronaca-di-un-declino\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowein downsized<\/a><\/strong> and <strong><a href=\"https:\/\/www.winemag.it\/wine-paris-2026-numeri-record-centralita-globale-business-vino-spirits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wine Paris soaring<\/a><\/strong>, Vinitaly remains a central event for Italian wine. But to maintain its role, it will have to meet the needs of a sector that demands <strong>less quantity and more quality<\/strong> in its contacts. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With just a few days to go until Vinitaly 2026, scheduled to take place at Verona Fiere from April 12 to 16, widespread concerns are emerging among wine industry professionals. Buyers, export managers, and sales reps are reporting critical issues, particularly related to the matchmaking system and the management of contacts between companies and buyers. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82271],"tags":[83650,83656,82691,82690,82987,83657,83654,83651,83652,83655,83649,83653,83244],"class_list":["post-99641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-news","tag-italian-wine-fairs","tag-matchmaking","tag-veronafiere","tag-vinitaly","tag-vinitaly-2026","tag-vinitaly-contacts","tag-vinitaly-matchmaking","tag-vinitaly-platform","tag-wine-business-2","tag-wine-buyer-contacts","tag-wine-buyers","tag-wine-export-manager","tag-wineries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vinitaly: Real deal or just spam?<\/title>\n<meta name=\"description\" content=\"Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management. Buyers report hundreds of standardized requests, which are ineffective and generate spam. There is a call for better preparation before making contact; generic emails are increasingly ignored. Companies face rising costs and pressure from funded buyers who change the event&#039;s dynamics. The current Vinitaly model needs a revision to improve the quality and selection of contacts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinitaly: Real deal or just spam?\" \/>\n<meta property=\"og:description\" content=\"Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management. Buyers report hundreds of standardized requests, which are ineffective and generate spam. There is a call for better preparation before making contact; generic emails are increasingly ignored. Companies face rising costs and pressure from funded buyers who change the event&#039;s dynamics. 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Nel 2024 mi \u00e8 stato assegnato un premio nazionale di giornalismo enogastronomico.","sameAs":["https:\/\/www.winemag.it\/","https:\/\/www.facebook.com\/davidebortone","https:\/\/www.instagram.com\/davide.bortone.winemag\/","https:\/\/www.linkedin.com\/in\/winemag-vinialsupermercato-davide-bortone\/","https:\/\/x.com\/wine_mag","https:\/\/www.youtube.com\/c\/DavideBortone1"],"knowsAbout":["wine","vino"],"knowsLanguage":["English","Italian"],"jobTitle":"direttore","worksFor":"WineMag.it","url":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg",960,640,false],"thumbnail":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026-500x280.jpg",500,280,true],"medium":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026-660x365.jpg",660,365,true],"medium_large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026-768x512.jpg",768,512,true],"large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026-840x640.jpg",840,640,true],"1536x1536":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg",960,640,false],"2048x2048":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg",960,640,false]},"uagb_author_info":{"display_name":"Davide Bortone","author_link":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"},"uagb_comment_info":0,"uagb_excerpt":"With just a few days to go until Vinitaly 2026, scheduled to take place at Verona Fiere from April 12 to 16, widespread concerns are emerging among wine industry professionals. Buyers, export managers, and sales reps are reporting critical issues, particularly related to the matchmaking system and the management of contacts between companies and buyers.&hellip;","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=99641"}],"version-history":[{"count":1,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99641\/revisions"}],"predecessor-version":[{"id":99643,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99641\/revisions\/99643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/99642"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=99641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=99641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=99641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}