{"id":99641,"date":"2026-04-02T07:00:00","date_gmt":"2026-04-02T05:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/vinitaly-real-deal-or-just-spam\/"},"modified":"2026-05-21T00:41:52","modified_gmt":"2026-05-20T22:41:52","slug":"vinitaly-real-deal-or-just-spam","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/","title":{"rendered":"Vinitaly: Real deal or just spam?"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management.<\/li>\n\n\n\n<li>Buyers report hundreds of standardized requests, which are ineffective and generate spam.<\/li>\n\n\n\n<li>There is a call for better preparation before making contact; generic emails are increasingly ignored.<\/li>\n\n\n\n<li>Companies face rising costs and pressure from funded buyers who change the event&#8217;s dynamics.<\/li>\n\n\n\n<li>The current Vinitaly model needs a revision to improve the quality and selection of contacts.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">With just a few days to go until <strong>Vinitaly 2026<\/strong>, scheduled to take place at Verona Fiere from April 12 to 16, <strong>widespread concerns<\/strong> are emerging among wine industry professionals. <strong>Buyers, export managers, and sales reps<\/strong> are reporting critical issues, particularly related to the <strong>matchmaking system<\/strong> and the <strong>management of contacts between companies and buyers<\/strong>. The theme is recurring: too many standardized requests. Poor selection. Uncertain results.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-edf8434c\"><h5 class=\"uagb-heading-text\"><strong>VINITALY MATCHMAKING: BETWEEN SPAM AND SATURATED AGENDAS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Several professionals report receiving hundreds of meeting requests, often identical. &#8220;<strong>I received over a hundred copy-and-paste requests<\/strong>, with no reference to my work or my portfolio,&#8221; notes one international buyer. The problem is not just quantitative, but qualitative. <\/p>\n\n<p class=\"wp-block-paragraph\">The system, designed to facilitate supply and demand, is perceived as ineffective. &#8220;<strong>It presents itself as matchmaking, but in fact, it generates institutionalized spam<\/strong>,&#8221; is one of the sharpest assessments.<\/p>\n\n<p class=\"wp-block-paragraph\">In many cases, <strong>agendas end up full of unsolicited meetings<\/strong>, preventing the organization of targeted appointments with truly interesting producers. &#8220;When I looked for specific companies, I had no more slots available,&#8221; reports one operator. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-57cb1832\"><h5 class=\"uagb-heading-text\"><strong>PRELIMINARY RESEARCH AND TARGETED CONTACTS: THE DIFFERENCE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">From the sales side, a clear demand emerges: better preparation before contact. &#8220;<strong>The preliminary research is fundamental<\/strong>: who they are, what they buy, how they distribute. Only then does it make sense to write,&#8221; emphasizes an export manager. <\/p>\n\n<p class=\"wp-block-paragraph\">Generic emails are increasingly ignored. <strong>Instead, buyers reward those who demonstrate concrete knowledge of their counterpart<\/strong>. &#8220;I will visit those who have looked at my site, those who have understood what I&#8217;m looking for,&#8221; summarizes one professional. The issue is central. In a context saturated with requests, <strong>selection depends on the quality of the approach<\/strong>.   <\/p>\n\n\t\t\t<div class=\"wp-block-uagb-post-carousel uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-b258ca98     uagb-post__arrow-outside uagb-post__items uagb-post__columns-1 is-carousel uagb-post__columns-tablet-2 uagb-post__columns-mobile-1\" data-total=\"0\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"uagb-post__no-posts\">\n\t\t\t\t\t\tNo post found!\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5d980bc5\"><h5 class=\"uagb-heading-text\"><strong>RISING COSTS AND PRESSURE ON COMPANIES<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The critical issues don&#8217;t just affect buyers. Companies also highlight <strong>difficulties related to costs and return on investment<\/strong>. &#8220;Wineries are spending more and more to participate and try to maximize contacts, often using the wrong approach,&#8221; observes one operator.  <\/p>\n\n<p class=\"wp-block-paragraph\">In recent years, according to some professionals, <strong>the presence of funded buyers\u2014partly with public resources\u2014has changed the dynamics of Vinitaly<\/strong>. This has increased pressure on companies, pushed to contact as many people as possible. &#8220;There&#8217;s a kind of performance anxiety that leads to writing to anyone,&#8221; is the summary.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-fe93d199\"><h5 class=\"uagb-heading-text\"><strong>PLATFORM UNDER FIRE: OUTDATED DATA AND MISALIGNMENTS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Another issue concerns the <strong>reliability of the official platform<\/strong>. Some operators report the <strong>presence of outdated names or buyers not present at the fair<\/strong>. &#8220;There are profiles that appear active but haven&#8217;t participated for years,&#8221; it is reported. This element further reduces the system&#8217;s effectiveness and generates frustration among users.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ad3bbc5\"><h5 class=\"uagb-heading-text\"><strong>BETWEEN CRITICISM AND EXPECTATIONS FOR VINITALY 2026<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The observations converge on one point: <strong>the current model needs a revision<\/strong>. More selection, better profiling, and truly intelligent tools are the main demands. <\/p>\n\n<p class=\"wp-block-paragraph\">In an increasingly competitive international context, with <strong><a href=\"https:\/\/www.winemag.it\/prowein-cronaca-di-un-declino\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowein downsized<\/a><\/strong> and <strong><a href=\"https:\/\/www.winemag.it\/wine-paris-2026-numeri-record-centralita-globale-business-vino-spirits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wine Paris soaring<\/a><\/strong>, Vinitaly remains a central event for Italian wine. But to maintain its role, it will have to meet the needs of a sector that demands <strong>less quantity and more quality<\/strong> in its contacts. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With just a few days to go until Vinitaly 2026, scheduled to take place at Verona Fiere from April 12 to 16, widespread concerns are emerging among wine industry professionals. Buyers, export managers, and sales reps are reporting critical issues, particularly related to the matchmaking system and the management of contacts between companies and buyers. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":99642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82271],"tags":[83650,83656,82691,82690,82987,83657,83654,83651,83652,83655,83649,83653,83244],"class_list":["post-99641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-news","tag-italian-wine-fairs","tag-matchmaking","tag-veronafiere","tag-vinitaly","tag-vinitaly-2026","tag-vinitaly-contacts","tag-vinitaly-matchmaking","tag-vinitaly-platform","tag-wine-business-2","tag-wine-buyer-contacts","tag-wine-buyers","tag-wine-export-manager","tag-wineries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vinitaly: Real deal or just spam?<\/title>\n<meta name=\"description\" content=\"Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management. Buyers report hundreds of standardized requests, which are ineffective and generate spam. There is a call for better preparation before making contact; generic emails are increasingly ignored. Companies face rising costs and pressure from funded buyers who change the event&#039;s dynamics. The current Vinitaly model needs a revision to improve the quality and selection of contacts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vinitaly: Real deal or just spam?\" \/>\n<meta property=\"og:description\" content=\"Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management. Buyers report hundreds of standardized requests, which are ineffective and generate spam. There is a call for better preparation before making contact; generic emails are increasingly ignored. Companies face rising costs and pressure from funded buyers who change the event&#039;s dynamics. The current Vinitaly model needs a revision to improve the quality and selection of contacts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.winemag.it\/en\/vinitaly-real-deal-or-just-spam\/\" \/>\n<meta property=\"og:site_name\" content=\"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winemag.it\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/davidebortone\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T22:41:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davide Bortone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wine_mag\" \/>\n<meta name=\"twitter:site\" content=\"@wine_mag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davide Bortone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/\"},\"author\":{\"name\":\"Davide Bortone\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#\\\/schema\\\/person\\\/d2bcf33130c145f6b31e0f171700d21f\"},\"headline\":\"Vinitaly: Real deal or just spam?\",\"datePublished\":\"2026-04-02T05:00:00+00:00\",\"dateModified\":\"2026-05-20T22:41:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/\"},\"wordCount\":588,\"publisher\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg\",\"keywords\":[\"Italian wine fairs\",\"matchmaking\",\"Veronafiere\",\"vinitaly\",\"Vinitaly 2026\",\"Vinitaly contacts\",\"Vinitaly matchmaking\",\"Vinitaly platform\",\"wine business\",\"wine buyer contacts\",\"wine buyers\",\"wine export manager\",\"wineries\"],\"articleSection\":[\"Wine News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/\",\"name\":\"Vinitaly: Real deal or just spam?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/vinitaly-real-deal-or-just-spam\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Vinitaly-c-e-o-ci-spam-perplessita-tra-operatori-del-vino-per-sistema-matchmaking-e-gestione-contatti-veronafiere-2026.jpg\",\"datePublished\":\"2026-04-02T05:00:00+00:00\",\"dateModified\":\"2026-05-20T22:41:52+00:00\",\"description\":\"Vinitaly 2026 is raising concerns among wine professionals, primarily regarding the matchmaking system and contact management. 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