{"id":99578,"date":"2026-04-03T07:00:00","date_gmt":"2026-04-03T05:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/la-prima-del-valtenesi-rose-as-culture\/"},"modified":"2026-05-21T00:19:13","modified_gmt":"2026-05-20T22:19:13","slug":"la-prima-del-valtenesi-rose-as-culture","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/la-prima-del-valtenesi-rose-as-culture\/","title":{"rendered":"La Prima del Valt\u00e8nesi: Ros\u00e9 as Culture"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>La Prima del Valt\u00e8nesi has consolidated the identity of the Italian wine region, emphasizing the importance of ros\u00e9.<\/li>\n\n\n\n<li>The territory on the Brescia side of Lake Garda, now a sub-zone of the Riviera del Garda Classico DOC, has a long history of producing pink wines.<\/li>\n\n\n\n<li>During the event, a masterclass was held comparing wines from the 2025 vintage with those from previous years.<\/li>\n\n\n\n<li>The annual production of Valt\u00e8nesi wines is approximately 3 million bottles, of which over 2.5 million are ros\u00e9.<\/li>\n\n\n\n<li>The Valt\u00e8nesi Consortium is committed to preserving and growing the viticultural heritage, promoting a short and sustainable supply chain.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Valt\u00e8nesi <\/strong>is consolidating its position in the Italian wine scene by focusing on identity, simplification, and recognizability. This vision was reaffirmed during \u201c<strong>La Prima del Valt\u00e8nesi<\/strong>\u201d on March 23 at the \u201c<strong>Casa del Vino della Valt\u00e8nesi<\/strong>\u201d in Puegnago del Garda (Brescia). <\/p>\n\n<p class=\"wp-block-paragraph\">A territory on the <strong>Brescia shore of Lake Garda<\/strong>, soon to no longer be a PDO but a <a href=\"https:\/\/www.winemag.it\/valtenesi-dop-cancellata-da-unione-europea-garda-bresciano-si-riorganizza\/\" target=\"_blank\" rel=\"noreferrer noopener\">sub-zone of the <strong>Riviera del Garda Classico DOC<\/strong><\/a>, where \u201cros\u00e9\u201d is not a recent trend but a historical and productive expression. The vocation for pink wines dates back to 1896, when Senator Pompeo Molmenti first codified the production technique in Moniga del Garda. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-28128717\"><h5 class=\"uagb-heading-text\">ROS\u00c9 BEYOND TIME<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">\u201cLa Prima del Valt\u00e8nesi\u201d was also an opportunity for a vertical <strong>masterclass <\/strong>comparing vintages. Three wines from the current vintage on the market, 2025, and three from previous years. A conversation with an unusual timeframe for ros\u00e9 wines. While the 2025s show freshness and immediacy, the previous vintages demonstrate the evolutionary capacity of wines not always designed for aging.   <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/La-Prima-del-Valtenesi-il-rose-come-cultura-2.jpg\" alt=\"La Prima del Valt&#xE8;nesi: Ros&#xE9; as Culture\" class=\"wp-image-98387\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/La-Prima-del-Valtenesi-il-rose-come-cultura-2.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/03\/La-Prima-del-Valtenesi-il-rose-come-cultura-2-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li><strong>Anima, Valt\u00e8nesi Riviera del Garda Classico 2025, Bottenago<\/strong>. A wine that focuses on drinkability. Floral and fruity on the nose, with a citrus vein that provides freshness. Vertical and savory on the palate.   <\/li>\n\n\n\n<li><strong>Notterosa, Valt\u00e8nesi Riviera del Garda Classico 2025, Delai<\/strong>. Greater olfactory intensity compared to the previous one. Fewer fruity notes but a mineral vein on the nose. More structure on the palate, with marked salinity.   <\/li>\n\n\n\n<li><strong>Fontanamora, Valt\u00e8nesi Riviera del Garda Classico 2025, Turina<\/strong>. Pungent, lively, and fresh nose. Red fruits and a light spicy note. In the mouth, it is vibrant with citrus freshness\u2014grapefruit\u2014accompanying a sort of light spiciness from fresh ginger.   <\/li>\n\n\n\n<li><strong>RosaMara, Valtenesi DOC Chiaretto 2024, Costaripa<\/strong>. Beautiful structure and evolution for a wine not intended for aging. Not very floral but rich in citrus peel notes and a spicy vein reminiscent of tea leaves. The finish has a pleasant bitter note.   <\/li>\n\n\n\n<li><strong>Antitesi, Valt\u00e8nesi Riviera del Garda Classico 2023, Avanzi<\/strong>. A decisive change of pace compared to the previous wines. Intense nose featuring dried flowers, ripe fruit, and a \u201cgreen\u201d note suggesting roots and undergrowth. In the mouth, alongside vibrant freshness and salinity, it reveals a light tannic note.   <\/li>\n\n\n\n<li><strong>Lettera C, Valt\u00e8nesi Riviera del Garda Classico 2022, Pasini San Giovanni<\/strong>. The most evolved and pleasantly unexpected of the flight. Aromas ranging from apple to dried flowers, with a touch of candied ginger. Full, enveloping, yet fluid on the palate.   <\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1bdf313c\"><h5 class=\"uagb-heading-text\">THE CONSORTIUM AND THE SUPPLY CHAIN<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The vineyard area of Valt\u00e8nesi is approximately <strong>500 hectares<\/strong>. <strong>Groppello<\/strong> is the primary grape variety. Annual production stands at just under 3 million bottles, including over <strong>2.5 million of ros\u00e9<\/strong>. A \u201cshort supply chain\u201d system (no external suppliers or bottlers) that includes more than 40 wineries.   <\/p>\n\n<p class=\"wp-block-paragraph\">\u00abThe Valt\u00e8nesi Consortium is much more than a simple consortium: it is the beating heart of a community of winemakers who for generations have cultivated an extraordinary territory with dedication and respect, shaped by the hills and kissed by Lake Garda. For us, ros\u00e9 is not just a wine, but a liquid emotion that tells stories of hard work, passion, and love for the land,\u00bb says <strong>Paolo Pasini<\/strong>, president of the Valt\u00e8nesi Consortium.<\/p>\n\n<p class=\"wp-block-paragraph\">\u00abOur mission \u2013 continues Pasini \u2013 is to preserve and grow this <strong>legacy<\/strong>, producing wines that are authentic <strong>ambassadors of our culture<\/strong>, our history, and our identity. We firmly believe in the strength of the short supply chain, in the transparency of every production step, and in sustainability as an essential value for a future we want to be better.\u00bb <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b2f196ec\"><h5 class=\"uagb-heading-text\">THE REGULATORY TURNING POINT<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The Protected Designation of Origin \u201cValt\u00e8nesi\u201d was <a href=\"https:\/\/www.winemag.it\/valtenesi-dop-cancellata-da-unione-europea-garda-bresciano-si-riorganizza\/\" target=\"_blank\" rel=\"noreferrer noopener\">recently <strong>removed from the European Union&#8217;s PDO register<\/strong><\/a>. The decision is contained in Commission Implementing Regulation (EU) 2026\/572, adopted on March 17, 2026, and published in the Official Journal of the EU. <\/p>\n\n<p class=\"wp-block-paragraph\">The choice, supported by the Consortium, aims to transform Valt\u00e8nesi into a sub-zone of the Riviera del Garda Classico DOC. The goal is to <strong>increase perceived value and strengthen clarity <\/strong>for the consumer. <\/p>\n\n<p class=\"wp-block-paragraph\">According to the Consortium, the production system has progressively focused its identity on the joint use of \u201cValt\u00e8nesi\u201d and \u201cRiviera del Garda Classico\u201d on labels. This orientation reflect<strong>s the historical link<\/strong> with the territory and the Groppello grape variety. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5f54533c\"><h5 class=\"uagb-heading-text\">A STRATEGY OF SIMPLIFICATION<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The renunciation of the autonomous PDO is part of a process of <strong>rationalizing the appellations of the Brescia side of Garda<\/strong>. The goal is to avoid overlaps and strengthen recognizability in the markets. Valt\u00e8nesi thus chooses a clear line: <strong>less fragmentation, more territorial identity<\/strong>. Ros\u00e9 remains the pivot of this strategy, a direct expression of a production culture that unites history, technique, and territory.   <\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/valtenesi-dop-cancellata-da-unione-europea-garda-bresciano-si-riorganizza\/\" target=\"_blank\" rel=\"noreferrer noopener\">Valt\u00e8nesi PDO removed by the European Union: \u00abIt gains value, becomes a sub-zone\u00bb<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/rose-connection-provenza-e-valtenesi-fanno-squadra-in-germania-olanda-e-belgio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ros\u00e9 Connection: Provence and Valt\u00e8nesi team up in Germany, the Netherlands, and Belgium<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/prosecco-australia-accordo-ue-usera-nome-solo-in-patria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prosecco Australia, EU agreement: name to be used only at home<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Valt\u00e8nesi is consolidating its position in the Italian wine scene by focusing on identity, simplification, and recognizability. This vision was reaffirmed during \u201cLa Prima del Valt\u00e8nesi\u201d on March 23 at the \u201cCasa del Vino della Valt\u00e8nesi\u201d in Puegnago del Garda (Brescia). A territory on the Brescia shore of Lake Garda, soon to no longer be [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":99579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82271],"tags":[83551,83550,83548,83552,83556,83554,83549,83555,83553],"class_list":["post-99578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-news","tag-groppello","tag-italian-rose","tag-lake-garda","tag-pink-wine","tag-riviera-del-garda-classico-doc","tag-valtenesi","tag-valtenesi-consortium","tag-valtenesi-pdo","tag-wine-appellations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - 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