{"id":99575,"date":"2026-04-02T12:42:35","date_gmt":"2026-04-02T10:42:35","guid":{"rendered":"https:\/\/www.winemag.it\/brunello-di-montalcino-guglielmo-ascheri-named-new-director-of-the-consortium\/"},"modified":"2026-05-21T00:19:13","modified_gmt":"2026-05-20T22:19:13","slug":"brunello-di-montalcino-guglielmo-ascheri-named-new-director-of-the-consortium","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/brunello-di-montalcino-guglielmo-ascheri-named-new-director-of-the-consortium\/","title":{"rendered":"Brunello di Montalcino, Guglielmo Ascheri named new director of the Consortium"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Guglielmo Ascheri is the new director of the Brunello di Montalcino Wine Consortium, taking over from Andrea Machetti.<\/li>\n\n\n\n<li>President Giacomo Bartolommei expresses satisfaction with Ascheri&#8217;s arrival, highlighting his expertise in sports marketing.<\/li>\n\n\n\n<li>Ascheri considers his new role an honor and a responsibility, committing himself to the development and promotion of the denomination.<\/li>\n\n\n\n<li>He has over fifteen years of experience in the sports business and a strong connection to the Siena area.<\/li>\n\n\n\n<li>Ascheri holds a degree in Economics and Business and a Master&#8217;s in Strategy and Planning of Sporting Events.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">Change of leadership at the <strong>Brunello di Montalcino Wine Consortium<\/strong>. <strong>Guglielmo Ascheri<\/strong> is the new director of the consortium body. The appointment comes from the board of directors. Ascheri takes over from Andrea Machetti, who served from February 2023 until December 2025.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cWe are delighted to welcome Guglielmo Ascheri, a true Sienese, to the Consortium,\u201d comments the President of the Consortium, <strong>Giacomo Bartolommei<\/strong>. \u201cHis professional background and the experience gained over fifteen years in sports marketing, together with his strong ties to the local area, represent a valuable contribution to our organization&#8217;s activities.\u201d <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cHis <strong>cross-disciplinary skills<\/strong> will also allow us to broaden our perspectives and develop new synergies even outside the world of wine. We are certain that under his direction, the Consortium will continue to strengthen the positioning and prestige of the denomination. Finally, on behalf of all the members,\u201d concludes Bartolommei, \u201cI would like to take this opportunity to thank Andrea Machetti for the important work carried out over the last three years.\u201d  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c03dde89\"><h5 class=\"uagb-heading-text\">WORDS FROM THE NEW DIRECTOR<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">\u201cBecoming part of this community represents a great honor for me and an important opportunity for growth, not only professionally but also personally,\u201d states Ascheri. \u201cBut above all, it is a responsibility that I feel deeply. The Consortium, together with its members and the extraordinary territory it represents, constitutes a unique heritage for our country: a symbol of excellence and an identity recognized and appreciated internationally. I will approach this role with commitment and a full sense of responsibility, making available the experience and skills acquired so far, with the aim of contributing concretely to the development, growth, and promotion of the denomination.\u201d<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-aa60a195\"><h5 class=\"uagb-heading-text\">GUGLIELMO ASCHERI&#8217;S PROFILE<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Originally from <strong>Siena<\/strong>, Ascheri has gained over fifteen years of experience in the <strong>sports business<\/strong>. His professional career has focused on the development of strategic partnerships, commercial growth, and managing relationships with companies, organizations, and institutions. <\/p>\n\n<p class=\"wp-block-paragraph\">A graduate in Economics and Business, he earned an international Master&#8217;s in <strong>Strategy and Planning of Sporting Events<\/strong>. Throughout his career, he has maintained a strong bond with his home territory, with the goal of contributing to its growth and enhancement. <\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/migliori-rosso-di-montalcino-2024-2023-2022-benvenuto-brunello-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Rosso di Montalcino 2024, 2023, 2022 | Benvenuto Brunello 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/biondi-santi-sul-mercato-brunello-di-montalcino-2020-riserva-2019-la-storica-1983-rosso-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Biondi Santi: Brunello 2020, Riserva 2019-1983, and Rosso 2023 on the market<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/migliori-brunello-di-montalcino-2021-punteggi-benvenuto-brunello-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Best Brunello di Montalcino 2021: Scores from Benvenuto Brunello 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/benvenuto-brunello-mattonella-no-violenza-di-genere\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benvenuto Brunello: A commemorative tile to say no to gender-based violence<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/argiano-sarzi-amade-alleanza-distribuzione\/\" target=\"_blank\" rel=\"noreferrer noopener\">Argiano and Sarzi Amad\u00e8: New alliance for Brunello di Montalcino<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Change of leadership at the Brunello di Montalcino Wine Consortium. Guglielmo Ascheri is the new director of the consortium body. The appointment comes from the board of directors. Ascheri takes over from Andrea Machetti, who served from February 2023 until December 2025. \u201cWe are delighted to welcome Guglielmo Ascheri, a true Sienese, to the Consortium,\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82271],"tags":[83541,83542,83546,83543,83545,83547,83540,83544],"class_list":["post-99575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-news","tag-andrea-machetti","tag-brunello-di-montalcino-consortium","tag-brunello-wine","tag-giacomo-bartolommei","tag-guglielmo-ascheri","tag-new-brunello-director","tag-siena","tag-tuscany-wine-consortium"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brunello di Montalcino Consortium: Guglielmo Ascheri new director<\/title>\n<meta name=\"description\" content=\"Change of leadership at the Brunello di Montalcino Wine Consortium. 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