{"id":99540,"date":"2026-04-07T18:21:56","date_gmt":"2026-04-07T16:21:56","guid":{"rendered":"https:\/\/www.winemag.it\/acqui-docg-rebranding-and-new-dry-brachetto-and-rose-types\/"},"modified":"2026-05-21T00:17:22","modified_gmt":"2026-05-20T22:17:22","slug":"acqui-docg-rebranding-and-new-dry-brachetto-and-rose-types","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/acqui-docg-rebranding-and-new-dry-brachetto-and-rose-types\/","title":{"rendered":"Acqui Docg: rebranding and new dry Brachetto and ros\u00e9 types"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The Consorzio Tutela Vini d\u2019Acqui presents a rebranding inspired by the rose and introduces new dry and ros\u00e9 versions.<\/li>\n\n\n\n<li>Acqui DOCG celebrates thirty years with production nearing three million bottles and a growing foreign market.<\/li>\n\n\n\n<li>The new logo, featuring a stylized rose, strengthens the link between grape variety, territory, and style.<\/li>\n\n\n\n<li>Acqui DOCG Ros\u00e9 and a modern interpretation of the Rosso are on the way, both with distinctive aromatic profiles.<\/li>\n\n\n\n<li>The Consortium is aiming for an international growth strategy, enhancing the aromatic identity of Brachetto.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The <strong>Consorzio Tutela Vini d\u2019Acqui<\/strong> is renewing its identity and production range. At the center is the <strong>rebranding<\/strong> inspired by the rose and the development of <strong>dry and ros\u00e9 versions<\/strong>, alongside the traditional sweet style of Brachetto. The <strong>Acqui DOCG<\/strong> system celebrates thirty years since its recognition (1996) with consolidated figures: production <strong>nears 3 million bottles<\/strong> and a growing presence on foreign markets. After Italy, the United States represents about a quarter of the volumes, while Denmark and Asia are strengthening, with South Korea standing out.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e3bb1e19\"><h5 class=\"uagb-heading-text\"><strong>REBRANDING: THE ROSE AS THE IDENTITY MARK OF BRACHETTO<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The main innovation is the complete rebranding of the Consortium. The <strong>new logo introduces a stylized rose<\/strong>, a direct symbol of Brachetto&#8217;s aromatic profile. It is not just a graphic element, but an immediate reference to the floral notes that characterize the denomination.  <\/p>\n\n<p class=\"wp-block-paragraph\">The operation aims to strengthen international positioning, making the link between grape variety, territory, and style more recognizable. The reference to the rose unifies visual communication and the wine&#8217;s sensory identity. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d8c7547f\"><h5 class=\"uagb-heading-text\"><strong>ACQUI DOCG ROS\u00c9: SPARKLING AND STILL FOR CONTEMPORARY CONSUMPTION<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Among the product innovations, <strong>Acqui DOCG Ros\u00e9 emerges, available in both sparkling and still versions<\/strong>. Obtained through brief maceration on the skins, it features a powder pink color and an aromatic profile reminiscent of violet and raspberry. <\/p>\n\n<p class=\"wp-block-paragraph\">The structure prioritizes freshness and sapidity, with an approach oriented towards aperitifs and informal consumption. This is one of the levers with which the denomination is expanding its audience. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-46b559fb\"><h5 class=\"uagb-heading-text\"><strong>ACQUI DOCG ROSSO: THE RETURN OF THE DRY STYLE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Alongside the ros\u00e9, the Consortium is relaunching <strong>Acqui DOCG Rosso, a dry version already widespread at the end of the nineteenth century<\/strong>. The wine recovers a historical Brachetto tradition, reinterpreted in a modern key. <\/p>\n\n<p class=\"wp-block-paragraph\">The aromatic profile maintains the typical notes of rose and strawberry, while the structure is supported by soft tannins. It is positioned as a table wine, suitable for pairings with structured dishes, aged cheeses, and local specialties such as Acqui-style stockfish. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-305891de\"><h5 class=\"uagb-heading-text\"><strong>FROM SWEETNESS TO VERSATILITY: THE EVOLUTION OF THE DENOMINATION<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Since 2017, the denomination has embarked on a path of stylistic expansion. The historically dominant sweet version is now joined by dry and ros\u00e9 interpretations that enhance the flexibility of the Brachetto grape. <\/p>\n\n<p class=\"wp-block-paragraph\">Production remains concentrated between the provinces of Alessandria and Asti, across approximately <strong>850 hectares in the UNESCO heritage hills<\/strong>. The territory continues to be a key element for the development of wine tourism. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c0906105\"><h5 class=\"uagb-heading-text\"><strong>EXPORT, INTERNATIONAL POSITIONING<\/strong> and <strong>2025 HARVEST<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Growth in foreign markets represents a strategic axis. The United States leads international demand, while Nordic countries and Asia show expanding dynamics. <\/p>\n\n<p class=\"wp-block-paragraph\">The Consortium&#8217;s goal is to consolidate its global presence through a broader offering and consistent communication, capable of enhancing <strong>the aromatic identity of Brachetto<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The 2025 harvest has guaranteed good grape quality. The Consortium looks to the coming years by focusing on stylistic diversification and greater brand recognition. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Consorzio Tutela Vini d\u2019Acqui is renewing its identity and production range. At the center is the rebranding inspired by the rose and the development of dry and ros\u00e9 versions, alongside the traditional sweet style of Brachetto. The Acqui DOCG system celebrates thirty years since its recognition (1996) with consolidated figures: production nears 3 million [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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