{"id":99530,"date":"2026-04-10T07:00:00","date_gmt":"2026-04-10T05:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/birrificio-italiano-turns-30-the-history-and-future-of-craft-beer\/"},"modified":"2026-05-21T00:17:06","modified_gmt":"2026-05-20T22:17:06","slug":"birrificio-italiano-turns-30-the-history-and-future-of-craft-beer","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/birrificio-italiano-turns-30-the-history-and-future-of-craft-beer\/","title":{"rendered":"Birrificio Italiano turns 30: the history and future of craft beer"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The conference in Lurago Marinone celebrated 30 years of Italian craft beer, analyzing its origins and the evolution of the craft movement.<\/li>\n\n\n\n<li>Among the pioneers is Agostino Arioli, founder of Birrificio Italiano, who emphasizes the importance of community in craft beer.<\/li>\n\n\n\n<li>The new Amber Shock 30 beer was presented, commemorating the 30th anniversary, featuring a malt profile and 7% alcohol content.<\/li>\n\n\n\n<li>Celebrations will include the Birrificio Italiano Festival on June 5-7 in Lomazzo, featuring events and tastings.<\/li>\n\n\n\n<li>Founded in 1996, Birrificio Italiano focuses on freshness and quality, producing approximately 7,000 hectoliters annually and innovating with styles like the Italian Pilsner.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The conference \u201c<strong>History, evolution, and future of Italian craft beer. 30 years of Birrificio Italiano, 30 years of Italian craft beer<\/strong>\u201d took place in the Council Chamber of the Municipality of <strong>Lurago Marinone<\/strong>. An institutional event that brought together key players and industry observers to retrace three decades of the craft movement&#8217;s development in the country. <\/p>\n\n<p class=\"wp-block-paragraph\">At the heart of the meeting were <strong>the origins of Italian craft beer<\/strong> and the role of the <strong>pioneers<\/strong>. Among these, in addition to <strong>Agostino Arioli<\/strong> (founder of Birrificio Italiano), were entities such as <strong>Baladin<\/strong>, <strong>Beba<\/strong>, <strong>Lambrate<\/strong>, and <strong>Centrale della Birra<\/strong>. Significant space was dedicated to homebrewing, considered a foundational phase of the sector, capable of generating the skills and passion that later flowed into professional production.  <\/p>\n\n<p class=\"wp-block-paragraph\">The perspective also extended <strong>beyond national borders<\/strong>, with international contributions and a focus on the evolution of the Italian Pils style, which is increasingly recognized abroad.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-14f50d53\"><h5 class=\"uagb-heading-text\">PRESENT AND FUTURE OF THE SECTOR<\/h5><\/div>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-2.jpg\" alt=\"Birrificio Italiano turns 30: history and future of craft beer (2)\" class=\"wp-image-98517\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-2.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-2-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The second part of the conference hosted the round table \u201c<strong>Present and future of craft beer<\/strong>,\u201d moderated by Alessandra Agrestini, author of the book \u201cDi cotte e di crude. 30 anni di birra artigianale italiana.\u201d Participants included representatives from associations, distribution, critics, and production. <\/p>\n\n<p class=\"wp-block-paragraph\">When asked about the meaning of the anniversary, <strong>Agostino Arioli<\/strong> stated: \u201cNot even in my best dreams as a young man did all this happen. So many hops, so many beers, travels, and above all, so many people met. Wonderful people, enthusiastic and proud of their belonging because yes, beer like ours is a belief, a philosophy, and not just a product!\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cOur \u2018marketing\u2019,\u201d Arioli added, \u201cis <strong>never being ashamed to tell our dreams<\/strong> and our boundless love for what we do. Not only that, it is also the satisfaction of having paved a way that today is a great brewing movement with a strong Italian identity, and still today not having lost the imagination to create and the desire to dream.\u201d <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a2a83280\"><h5 class=\"uagb-heading-text\">AMBER SHOCK 30, LIMITED EDITION<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">For the thirtieth anniversary, <strong>Amber Shock 30<\/strong> was created, a reinterpretation of the historic recipe developed by Arioli during his <strong>homebrewing<\/strong> years. It is a bottom-fermented beer with an alcohol content of <strong>7%<\/strong>, produced according to an ancestral method involving bottle re-fermentation without added sugars. <\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>sensory profile<\/strong> is built on malt notes, with hints of blood orange zest, toffee, ripe apple, and light nuances of coffee. Production is limited to 850 bottles. Distribution began on April 9 in the brewery&#8217;s premises and at the <strong>Limido Comasco<\/strong> point of sale.  <\/p>\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-40c5b70c     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--carousel\">\n\t\t\t\t\t\t\t\t<div class=\"uagb-slick-carousel uagb-block-40c5b70c\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"99534\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-2.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-2.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-2.jpg\" alt=\"Birrificio Italiano compie 30 anni storia e futuro della birra artigianale (2)\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tNo Caption\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"99533\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-3.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-3-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-3-660x365.jpg\" alt=\"Birrificio Italiano compie 30 anni storia e futuro della birra artigianale (3)\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tNo Caption\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"99532\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-4-840x640.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-4-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-4-840x640.jpg\" alt=\"Birrificio Italiano compie 30 anni storia e futuro della birra artigianale (4)\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tNo Caption\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"99531\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-1-840x640.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-1-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/04\/Birrificio-Italiano-compie-30-anni-storia-e-futuro-della-birra-artigianale-1-840x640.jpg\" alt=\"Birrificio Italiano compie 30 anni storia e futuro della birra artigianale (1)\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tNo Caption\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ad2e9401\"><h5 class=\"uagb-heading-text\">FESTIVALS AND APPOINTMENTS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Celebrations will continue with the Birrificio Italiano Festival, scheduled for <strong>June 5, 6, and 7 in Lomazzo<\/strong>. There will be 45 taps, an area dedicated to pilsners, spaces for international guest breweries, and a complete selection of internal production. Events also include a mountain appointment on <strong>September 12 and 13 at Piani di Artavaggio<\/strong>, with excursions, tastings, and live music.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6f004cc4\"><h5 class=\"uagb-heading-text\">THE ORIGINS OF BIRRIFICIO ITALIANO<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Founded in 1996<\/strong> in Lurago Marinone, Birrificio Italiano was born from the experience of Agostino Arioli, a brewing enthusiast since his youth. After studying agriculture and gaining training experience in Italy, Germany, and North America, Arioli launched the first brewpub in Lombardy. <\/p>\n\n<p class=\"wp-block-paragraph\">The production philosophy is based on <strong>freshness<\/strong> and <strong>product integrity<\/strong>: no invasive treatments and limited distribution to ensure quality. Current production stands at around 7,000 hectoliters per year. <\/p>\n\n<p class=\"wp-block-paragraph\">Among the signature creations is <strong>Tipopils<\/strong>, considered the progenitor of the Italian Pilsner style. Introduced in 1996, it combines traditional techniques with innovations such as keg dry hopping, contributing to the definition of an Italian identity in the brewing landscape. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c593f3b1\"><h5 class=\"uagb-heading-text\">EVOLUTION AND DEVELOPMENTS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">In 2012, production moved to Limido Comasco to support growth. In the following years, new lines arrived, including <strong>IPAs<\/strong>, <strong>sour beers<\/strong>, <strong>barrel aging<\/strong>, and <strong>Italian Grape Ales<\/strong>. At the same time, international collaborations and projects such as <strong>Pils Pride<\/strong> and <strong>Pils&amp;Love USA<\/strong> were developed. In 2024, the Birrificio Italiano Spirits line was launched. In January 2026, Arioli and Maurizio Folli received the Brewer of the Year award, a recognition that is part of the thirtieth-anniversary celebrations.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-eaa50528\"><h5 class=\"uagb-heading-text\">THE ORGANIZATION TODAY<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Today, Arioli is president and plant director. Working with him are Maurizio Folli, head of production, and Giulio Marini, leading the laboratory and administrative area. The company has two <strong>taprooms<\/strong>, in Lurago Marinone and Milan, and maintains a production structure oriented toward quality and consistency with the original vision.  <\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/loriou-litalian-grape-ale-della-valle-daosta-firmata-grosjean-e-agri-birrificio\/\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019Oriou, the Italian Grape Ale from Aosta Valley by Grosjean and Agri birrificio<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/heineken-0-0-anche-lattina-nuova-fase-della-categoria\/\" target=\"_blank\" rel=\"noreferrer noopener\">Heineken 0.0 now also in cans: a new phase for the category<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/carlsberg-italia-alius-antulis-nuovo-managing-director\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carlsberg Italia: Alius Antulis is the new Managing Director<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/birre-luppolo-appena-raccolto-vincitori-harvest-beers-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beers with freshly harvested hops: the winners of Harvest Beers 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/beer-tasting-al-birrificio-italiano-una-gamma-che-convince\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beer Tasting at Birrificio Italiano: a convincing range<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The conference \u201cHistory, evolution, and future of Italian craft beer. 30 years of Birrificio Italiano, 30 years of Italian craft beer\u201d took place in the Council Chamber of the Municipality of Lurago Marinone. An institutional event that brought together key players and industry observers to retrace three decades of the craft movement&#8217;s development in the 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