{"id":99406,"date":"2026-05-11T15:00:00","date_gmt":"2026-05-11T13:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/luxury-tourism-deloitte-italy-is-europes-leading-hub-for-60-of-investors\/"},"modified":"2026-05-21T09:22:40","modified_gmt":"2026-05-21T07:22:40","slug":"luxury-tourism-deloitte-italy-is-europes-leading-hub-for-60-of-investors","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/luxury-tourism-deloitte-italy-is-europes-leading-hub-for-60-of-investors\/","title":{"rendered":"Luxury Tourism, Deloitte: Italy is Europe&#8217;s Leading Hub for 60% of Investors"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Italy confirms itself as Europe&#8217;s leading luxury hospitality hub, with 60% of investors expecting growth in the sector.<\/li>\n\n\n\n<li>The &#8216;Luxury Hospitality Reloaded&#8217; event brought together experts to discuss repositioning and sustainability in the luxury segment.<\/li>\n\n\n\n<li>Deloitte finds that food &amp; beverage represents a key factor in attracting clientele, with over 70% of investors planning to invest in this area.<\/li>\n\n\n\n<li>Hotel repositioning requires ESG investments, with over 21% of expenditures allocated to sustainability initiatives.<\/li>\n\n\n\n<li>The focus is shifting toward guests seeking unique experiences with positive impacts for local communities.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;twitter&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-twitter&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"twitter\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Italy<\/strong> confirms itself as <strong>Europe&#8217;s leading luxury hospitality hub<\/strong>. This is indicated by 60% of investors surveyed by <strong>Deloitte<\/strong>, who believe the country will continue to represent the sector&#8217;s main attraction and development hub over the next three years. <\/p>\n\n<p class=\"wp-block-paragraph\">The data will be at the center of the event &#8220;<strong>Luxury Hospitality Reloaded: Repositioning and Balancing Sustainability<\/strong>,&#8221; promoted by <a>Deloitte<\/a> and scheduled for this afternoon at the Deloitte Gallery in Milan, with participation from hotel groups, investors, and banking sector representatives.<\/p>\n\n<p class=\"wp-block-paragraph\">Opening the proceedings will be <strong>Angela D&#8217;Amico<\/strong>, partner and real estate sector leader at Deloitte, and <strong>Fabio Giuffrida<\/strong>, director of Deloitte Climate &amp; Sustainability. This will be followed by an interview with <strong>Lorenzo Vianello<\/strong>, head of real estate industry at UniCredit Italy. A roundtable discussion on hotel repositioning in the luxury segment is also planned, featuring <strong>Marcello Mangia<\/strong> of Mangia&#8217;s Resorts, <strong>Mario Ferraro<\/strong> of Smeralda Holding, and <strong>Massimo Baldo<\/strong> of Palace Resorts.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2a52ec0e\"><h5 class=\"uagb-heading-text\">GROWING INVESTMENTS IN LUXURY<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">According to Deloitte, growing demand for high-end hospitality and higher returns compared to other hospitality segments are driving investors and operators toward <strong>repositioning assets in the luxury sector<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;As our study shows, <strong>Italy remains Europe&#8217;s most attractive market<\/strong> for luxury tourism, thanks to unparalleled cultural and landscape heritage and its established reputation as a destination of excellence. Among the industry operators we surveyed, approximately six out of 10 identify our country as Europe&#8217;s main attraction and development hub for luxury hospitality over the next three years,&#8221; comments Angela D&#8217;Amico. <\/p>\n\n<p class=\"wp-block-paragraph\">According to Deloitte, growth prospects extend beyond cities like Rome, Milan, Venice, and Florence to <strong>include regenerated villages, mountain areas, and emerging destinations<\/strong>.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-758bccf9\"><h5 class=\"uagb-heading-text\">FOOD &amp; BEVERAGE AS A STRATEGIC LEVER<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Among the main competitive factors is the role of <strong>food &amp; beverage<\/strong>. Over 70% of investors and operators plan investments in this area. <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;In this context, the role of food &amp; beverage as a key factor in differentiation and attractiveness for luxury clientele is growing increasingly important,&#8221; observes <strong>Benedetto Puglisi<\/strong>, director of real estate &amp; hospitality at Deloitte. &#8220;The richness and variety of Italian cuisine, a UNESCO heritage, represents a competitive lever for strengthening the positioning of properties in the luxury segment, including through dedicated investments in spaces and partnerships with leading chefs and brands.&#8221; <\/p>\n\n<p class=\"wp-block-paragraph\">Other drivers identified by the study include location attractiveness, capital availability, and brand strength. Investor interest is focused primarily on <strong>existing hotel properties<\/strong> and historic buildings for conversion, despite the architectural and conservation constraints that often characterize these properties. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-76c6766f\"><h5 class=\"uagb-heading-text\">SUSTAINABILITY AND ESG AT THE HEART OF REPOSITIONING<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">For Deloitte, hotel repositioning in the luxury segment increasingly involves ESG investments and environmental sustainability. &#8220;In a global context where attention to environmental and social aspects is growing, ESG factors are no longer an ethical choice but a strategic imperative that affects the competitiveness, reputation, and economic sustainability of hospitality properties,&#8221; explains <strong>Franco Amelio<\/strong>, partner at Deloitte Climate &amp; Sustainability. <\/p>\n\n<p class=\"wp-block-paragraph\">According to Deloitte, over <strong>21%<\/strong> of total CapEx in luxury repositioning strategies is allocated to sustainability-related initiatives. Between 2024 and 2025, the number of properties with ESG certifications grew by <strong>22%<\/strong>, while <strong>73%<\/strong> of travelers would like their tourism spending to produce direct benefits for local communities. <\/p>\n\n<p class=\"wp-block-paragraph\">Responsible management of natural resources represents another key element. <strong>Reducing energy consumption, renewable sources, water conservation, and circular waste management<\/strong> are considered useful tools for increasing competitiveness and property value.<\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;We are witnessing a significant change in the type of guests choosing to stay at these properties,&#8221; comments Fabio Giuffrida. &#8220;These are guests seeking a unique, <strong>tailor-made<\/strong> experience that is also capable of generating positive effects.&#8221; <\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/en\/roi-clar-becomes-srl-towards-esg-certification\/\">Roi Clar Becomes Srl: Toward ESG Certification<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/coldiretti-lombardia-dalla-viticultura-eroica-al-luxury-wine-con-polvere-doro\/\">Coldiretti Lombardy: From Heroic Viticulture to Luxury Wine with Gold Dust<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/nasce-il-manifesto-per-un-turismo-del-lusso-in-sicilia\/\">The Manifesto &#8220;For Luxury Tourism in Sicily&#8221; Is Born<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/wine-and-luxury-anything-but-a-crisis-showcase-publications-are-a-joke-of-an-investment\/\">Wine and Luxury, Crisis? Showcase Publications for Laughable Investments<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/vini-rossi-di-lusso-made-in-italy-in-crescita-negli-usa\/\">Made in Italy Luxury Red Wines Growing in the USA<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Italy confirms itself as Europe&#8217;s leading luxury hospitality hub. This is indicated by 60% of investors surveyed by Deloitte, who believe the country will continue to represent the sector&#8217;s main attraction and development hub over the next three years. The data will be at the center of the event &#8220;Luxury Hospitality Reloaded: Repositioning and Balancing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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