{"id":99341,"date":"2026-05-15T08:00:00","date_gmt":"2026-05-15T06:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/disaronno-group-illva-saronno-holding-rebrands-and-targets-global-growth\/"},"modified":"2026-05-21T00:44:45","modified_gmt":"2026-05-20T22:44:45","slug":"disaronno-group-illva-saronno-holding-rebrands-and-targets-global-growth","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/disaronno-group-illva-saronno-holding-rebrands-and-targets-global-growth\/","title":{"rendered":"Disaronno Group: Illva Saronno Holding rebrands and targets global growth"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Illva Saronno Holding changes its name to Disaronno Group to strengthen its international identity and its mission to &#8216;Celebrate Il Buon Vivere Together&#8217;.<\/li>\n\n\n\n<li>The group closed 2025 with a turnover of 370 million euros, up 3% compared to 2024.<\/li>\n\n\n\n<li>70% of turnover comes from abroad, with distribution in approximately 160 countries.<\/li>\n\n\n\n<li>The new brand structure includes three main divisions: Spirits, Wines, and Ingredients, each with its own positioning.<\/li>\n\n\n\n<li>Marco Ferrari states that the rebranding represents a natural evolution and aims to integrate tradition with international growth.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Illva Saronno Holding<\/strong> is changing its identity to become <strong>DISARONNO GROUP<\/strong>. The rebranding marks a new strategic phase for the Reina family group, with the aim of strengthening its international positioning and clarifying the corporate mission: \u201cCelebrate \u2018Il Buon Vivere\u2019 Together\u201d. <\/p>\n\n<p class=\"wp-block-paragraph\">The new corporate identity aims to consolidate the group&#8217;s image around the <strong>Disaronno<\/strong> brand, a historic name already recognized in international markets. The move comes during a phase of economic growth for the company, which closed 2025 with a consolidated turnover of <strong>\u20ac370 million<\/strong>, an increase of approximately 3% compared to 2024. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5b4e6f99\"><h5 class=\"uagb-heading-text\">THE IMPACT OF FOREIGN MARKETS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Internationalization<\/strong> continues to represent one of the group&#8217;s main assets. 70% of turnover is generated abroad, with a distribution network present in about 160 countries. <\/p>\n\n<p class=\"wp-block-paragraph\">In 2025, the group also <strong>accelerated its expansion path<\/strong> through extraordinary operations. These include the acquisition of the Amaro Averna and Zedda Piras brands, announced at the end of the year, with closing expected before summer 2026. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0b1825fe\"><h5 class=\"uagb-heading-text\">NEW STRUCTURE IN THREE DIVISIONS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The new brand architecture was designed to <strong>bring the group&#8217;s various activities together under a single corporate brand<\/strong>, while maintaining the autonomy and distinctive positioning of the individual divisions. The DISARONNO GROUP logo recalls the historic Reina family crest and will serve as an umbrella brand for three operational areas: Spirits, Wines, and Ingredients. <\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>Spirits<\/strong> division, which represents nearly two-thirds of total turnover, will be brought together under the DISARONNO INTERNATIONAL brand. The division controls and distributes brands such as Disaronno, Disaronno Velvet, Tia Maria, The Busker, Engine Gin, Sagamore Rye, Rabarbaro Zucca, Artic Vodka, Isolabella Limoncello, and Sambuca. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c077829b\"><h5 class=\"uagb-heading-text\">FOCUS ON GELATO AND WINE<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The <strong>DISARONNO INGREDIENTS<\/strong> division, dedicated to the gelato sector, accounts for 27% of the group&#8217;s turnover. The area operates as an integrated hub for the semi-finished products market for gelato, baked goods, and accessories. <\/p>\n\n<p class=\"wp-block-paragraph\">The Wines division will instead be identified by the DUCA WINES brand and represents 11% of turnover. It brings together historic Italian wine brands such as Duca di Salaparuta, Florio, and Corvo. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f92a8d4b\"><h5 class=\"uagb-heading-text\">WORDS FROM THE CEO<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">\u201cThe transition to DISARONNO GROUP represents a natural evolution of our journey,\u201d comments <strong>Marco Ferrari<\/strong>. \u201cThe new corporate identity strengthens the Group&#8217;s identity, enhancing the shared values that unite our companies and making the structure more scalable, with an increasingly structured and premium positioning.\u201d <\/p>\n\n<p class=\"wp-block-paragraph\">Ferrari adds: \u201cThe decision to focus on an iconic and recognizable name like Disaronno allows us to look to the future while maintaining a solid link with our roots. With this new identity, we strengthen our international vision and our ability to consistently express the values that guide us.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">With the rebranding to DISARONNO GROUP, the group confirms its goal to <strong>strengthen its global presence<\/strong> through a model that aims to integrate tradition, international growth, and brand portfolio development.<\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/en\/distillery-tourism-the-sector-accelerates-its-no-longer-just-an-accessory-but-a-strategic-asset\/\" target=\"_blank\" rel=\"noreferrer noopener\">Distillery tourism accelerates: &#8220;It&#8217;s no longer just an accessory but a strategic asset&#8221;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/world-cocktail-day-2026-compagnia-dei-caraibi-celebrates-mixology-with-four-signature-cocktails\/\" target=\"_blank\" rel=\"noreferrer noopener\">World Cocktail Day 2026: Compagnia dei Caraibi celebrates mixology with four signature cocktails<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/cinema-and-experience-ready-to-drink-cocktails-arrive-at-the-space-theaters\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cinema and experience: ready-to-drink cocktails enter The Space cinemas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/grappa-del-trentino-alessandro-marzadro-confirmed-as-president-until-2029\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grappa del Trentino, Alessandro Marzadro confirmed as president until 2029<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/rimini-beer-week-guerra-della-birra-sulla-riviera-romagnola\/\">Quattro Gatti Gin: two dry gins from Umbria i<\/a><a href=\"https:\/\/www.winemag.it\/en\/quattro-gatti-gin-two-dry-gins-from-umbria-inspired-by-the-italian-lifestyle\/\" target=\"_blank\" rel=\"noreferrer noopener\">n<\/a><a href=\"https:\/\/www.winemag.it\/rimini-beer-week-guerra-della-birra-sulla-riviera-romagnola\/\">spired by the Italian lifestyle<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Illva Saronno Holding is changing its identity to become DISARONNO GROUP. The rebranding marks a new strategic phase for the Reina family group, with the aim of strengthening its international positioning and clarifying the corporate mission: \u201cCelebrate \u2018Il Buon Vivere\u2019 Together\u201d. The new corporate identity aims to consolidate the group&#8217;s image around the Disaronno brand, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82958],"tags":[83080,83081,83071,83077,83078,83079,83083,83069,83084,83072,83075,83073,83082,83030,83076,83070,83074],"class_list":["post-99341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spirits","tag-amaro-averna","tag-beverage-export","tag-corvo","tag-disaronno-group","tag-disaronno-ingredients","tag-disaronno-international","tag-disaronno-rebranding","tag-duca-di-salaparuta","tag-duca-wines","tag-florio","tag-gelato","tag-illva-saronno-holding","tag-italian-beverage-group","tag-italian-wine","tag-marco-ferrari","tag-spirits","tag-zedda-piras"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Disaronno Group: Illva Saronno Holding changes its name<\/title>\n<meta name=\"description\" content=\"Illva Saronno Holding changes its identity to become Disaronno Group. 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The new corporate identity aims to consolidate the group&#8217;s image around the Disaronno brand,&hellip;","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=99341"}],"version-history":[{"count":10,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99341\/revisions"}],"predecessor-version":[{"id":99709,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/99341\/revisions\/99709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/99342"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=99341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=99341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=99341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}