{"id":99314,"date":"2026-05-19T09:00:00","date_gmt":"2026-05-19T07:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/new-law-against-food-fraud-citta-del-vino-greater-protection-for-the-wine-sector\/"},"modified":"2026-05-21T09:33:23","modified_gmt":"2026-05-21T07:33:23","slug":"new-law-against-food-fraud-citta-del-vino-greater-protection-for-the-wine-sector","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/new-law-against-food-fraud-citta-del-vino-greater-protection-for-the-wine-sector\/","title":{"rendered":"New law against food fraud, Citt\u00e0 del Vino: &#8220;Greater protection for the wine sector&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The National Association Citt\u00e0 del Vino approves the Informative Circular on Law No. 75 of April 21, 2026 for the protection of agri-food heritage. <\/li>\n\n\n\n<li>President Angelo Radica emphasizes the strengthening of measures against fraud and counterfeiting in the wine sector.<\/li>\n\n\n\n<li>The law expands checks on commercial communication, including deceptive practices and digital tools.<\/li>\n\n\n\n<li>New food fraud offenses enter the Penal Code, with impacts on public grants and European funds.<\/li>\n\n\n\n<li>Difficulties are noted for small businesses in adapting to the new digital labels required by the European Union.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The <strong>National Association Citt\u00e0 del Vino<\/strong> welcomes the publication of the Informative Circular relating to Law No. 75 of April 21, 2026 on the <strong>protection of agri-food heritage<\/strong>. The circular was published on May 14 and introduces operational changes for the wine sector. Particularly regarding the <strong>fight against counterfeiting and misleading communications<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Commenting on the measure is the association&#8217;s president, <strong>Angelo Radica<\/strong>, who believes the regulation represents a strengthening of protection tools for Italian wine and territorial denominations. &#8220;The regulation provides for both increased penalties against counterfeiting and especially greater control over what is stated on labels and disseminated in communication and marketing activities,&#8221; Radica states. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7aca7ae8\"><h5 class=\"uagb-heading-text\">PROTECTION OF AGRI-FOOD HERITAGE<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">According to Citt\u00e0 del Vino, <strong>wine is increasingly recognized as national economic, territorial, and reputational heritage<\/strong>. The law expands the scope of checks to include not only material fraud, but also all those practices capable of compromising the credibility of denominations and consumer trust. <\/p>\n\n<p class=\"wp-block-paragraph\">Among the aspects highlighted by the new regulation are the so-called &#8220;<strong>misleading signs<\/strong>&#8220;, with reference also to digital communication tools and online promotion. Specifically, the law considers marketplaces, websites, social networks, evocative images, territorial references, packaging, and commercial naming. <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;The law introduces new provisions relating to food fraud and so-called &#8216;misleading signs&#8217;, also attributing relevance to: <strong>digital communication<\/strong>; <strong>marketplaces<\/strong>; <strong>websites<\/strong>; <strong>social networks<\/strong>; <strong>evocative images<\/strong>; <strong>territorial references<\/strong>; <strong>packaging<\/strong> and commercial <strong>naming<\/strong>,&#8221; Radica emphasizes.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5f453bc5\"><h5 class=\"uagb-heading-text\">PENALTIES AND RISKS FOR BUSINESSES<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Among the main changes is the inclusion of the reference to &#8220;<strong>agri-food heritage<\/strong>&#8221; in the Penal Code. Additionally, the introduction of the offense of &#8220;food fraud&#8221; also applied to commercial communication of wine. The consequences for businesses may also concern access to public grants, European funds, authorizations, and business activities.  <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;Specifically, a significant step forward is made with the inclusion of the reference to &#8216;agri-food heritage&#8217; in the Penal Code. The introduction of the offense of &#8216;food fraud&#8217; also referring <strong>to commercial communication of wine<\/strong> which may also result in exclusion from public grants, <strong>EU funds<\/strong>, authorizations, and business activities,&#8221; states the president of Citt\u00e0 del Vino. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f8f83696\"><h5 class=\"uagb-heading-text\">DIGITAL LABELS AND COSTS FOR SMALL BUSINESSES<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The association also draws attention to the <strong>difficulties related to the introduction of new digital labels<\/strong> required by the European Union. In particular, small wine businesses must bear costs for software platforms, e-label management, and updating of QR codes associated with products. <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;For small businesses, the investment for creating, managing, and printing new labels, in addition to software platforms for e-labels, represents <strong>a significant economic burden<\/strong>.&#8221; Radica observes. <\/p>\n\n<p class=\"wp-block-paragraph\">The concern also regards the clarity of information accessible via <strong>QR code<\/strong>. According to what the association highlights, the European Union considers the simple presence of the code on the label insufficient without clear indications of the content accessible to the consumer. <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;We are concerned because according to the EU, the simple presence of an unidentified QR code on a label is not sufficient. In all cases, consumers must <strong>be able to understand<\/strong> what type of information can be found &#8216;behind&#8217; QR codes or other electronic means,&#8221; Radica concludes. <\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/en\/eu-india-agreement-lower-tariffs-and-new-prospects-for-italian-food-beverage\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.winemag.it\/en\/eu-india-agreement-lower-tariffs-and-new-prospects-for-italian-food-beverage\/\">EU-India agreement: lower tariffs and new prospects for Italian food &amp; beverage<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/made-in-italy-talking-label-presented-at-the-chamber-of-deputies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Made in Italy talking label presented at the Chamber<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/eu-mercosur-agreement-coreper-gives-the-green-light-federvini-a-strategic-opportunity\/\" target=\"_blank\" rel=\"noreferrer noopener\">EU-Mercosur agreement, Coreper approves. Federvini: &#8220;Strategic opportunity&#8221; <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/siena-european-action-plan-2027-for-geographical-indications-presented\/\" target=\"_blank\" rel=\"noreferrer noopener\">Siena, European Action Plan 2027 for Geographical Indications presented<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/impatto-dazi-vino-trump-sondaggio-in-america-tra-gli-importatori-uswta\/\" target=\"_blank\" rel=\"noreferrer noopener\">Impact of Trump wine tariffs: survey in America among USWTA importers<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The National Association Citt\u00e0 del Vino welcomes the publication of the Informative Circular relating to Law No. 75 of April 21, 2026 on the protection of agri-food heritage. The circular was published on May 14 and introduces operational changes for the wine sector. Particularly regarding the fight against counterfeiting and misleading communications. Commenting on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":99315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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