{"id":106173,"date":"2026-10-10T13:37:24","date_gmt":"2026-10-10T11:37:24","guid":{"rendered":"https:\/\/www.winemag.it\/maribor-named-best-wine-capital-of-europe-2026-ahead-of-bordeaux-and-porto\/"},"modified":"2026-10-10T14:04:35","modified_gmt":"2026-10-10T12:04:35","slug":"maribor-named-best-wine-capital-of-europe-2026-ahead-of-bordeaux-and-porto","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/maribor-named-best-wine-capital-of-europe-2026-ahead-of-bordeaux-and-porto\/","title":{"rendered":"Maribor Named Best Wine Capital of Europe 2026, Ahead of Bordeaux and Porto"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h5>IN BRIEF<\/h5>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Maribor has been named Best Wine Capital of Europe 2026, surpassing Bordeaux and Porto.<\/li>\n\n\n\n<li>The world&#8217;s oldest vine, growing in Maribor for over 450 years, symbolizes the local winemaking heritage.<\/li>\n\n\n\n<li>Maribor&#8217;s candidacy highlighted authenticity, tourism quality, and the absence of mass tourism.<\/li>\n\n\n\n<li>The recognition will boost the city&#8217;s international promotion, focusing on wine and gastronomic experiences.<\/li>\n\n\n\n<li>The \u0160tajerska wine region, with Maribor at its heart, was ranked among the top three European destinations for 2026 for its viticultural tradition.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The <strong>Slovenian city of Maribor<\/strong> has been named <strong>Best Wine Capital of Europe 2026<\/strong> by the tourism platform European Best Destinations. In the ranking dedicated to European wine capitals, it preceded Bordeaux in second place and Porto in third. Distinguishing Maribor are its <strong>viticultural tradition, the <a href=\"https:\/\/www.winemag.it\/en\/the-worlds-oldest-vine-is-450-years-old-and-located-in-maribor-slovenia\/\" target=\"_blank\" rel=\"noreferrer noopener\">world&#8217;s oldest vine<\/a><\/strong>, and <strong>a food, wine, and cultural offering<\/strong> that focuses on authenticity.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-766ce634\"><h2 class=\"uagb-heading-text\">THE WORLD&#8217;S OLDEST VINE IN THE HEART OF THE CITY<\/h2><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Maribor&#8217;s historic vine has been growing for over 450 years in the city center<\/strong> and is cited by sources as a symbol of the local enological heritage. Alongside this legacy, the candidacy emphasized the city&#8217;s authentic character, the quality of the tourism offering, and the absence of mass tourism.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The selection by European Best Destinations started from over 120 wine destinations<\/strong>. A shortlist of 31 cities was defined by considering viticultural history, international recognition, and the development of the wine tourism offering.<\/p>\n\n<p class=\"wp-block-paragraph\">The final ranking evaluated, among other elements, <strong>wine quality and reputation, sustainability, wine tourism infrastructure<\/strong>, gastronomy, the integration of culture and wine, accessibility, and value for money.<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AHGnBYE2GB\"><a href=\"https:\/\/www.winemag.it\/vite-piu-antica-del-mondo-450-anni-maribor-slovenia\/\">La vite pi\u00f9 antica del mondo ha 450 anni ed \u00e8 a Maribor, in Slovenia<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cLa vite pi\u00f9 antica del mondo ha 450 anni ed \u00e8 a Maribor, in Slovenia\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/vite-piu-antica-del-mondo-450-anni-maribor-slovenia\/embed\/#?secret=r86HF41dmB#?secret=AHGnBYE2GB\" data-secret=\"AHGnBYE2GB\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-662749e1\"><h2 class=\"uagb-heading-text\">INTERNATIONAL PROMOTION FOR MARIBOR AND <strong>\u0160tajerska<\/strong><\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">The recognition is at the center of Maribor&#8217;s international promotion. The stated goal is to reach <strong>visitors interested in authentic wine, gastronomic, and cultural experiences<\/strong>. The strategy will also involve local operators and institutions.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe title of European Best Wine Capital 2026 represents an exceptional opportunity for collaboration and international positioning,\u201d stated <strong>Jure Struc<\/strong>, director of the Maribor Tourist Board. Struc highlighted the possibility of connecting producers, restaurateurs, cultural institutions, and tourism operators from the city, the \u0160tajerska wine region, and Slovenia into a common narrative.<\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>\u0160tajerska<\/strong> region, or Slovenian Styria, was also included <strong>among the top three European destinations of 2026<\/strong> in the general European Best Destinations ranking. The portal describes it as \u201ca wine-growing region in northeastern Slovenia, with vine-covered hills and whites produced from, among other varieties, \u0160ipon, La\u0161ki Rizling, and Sauvignon Blanc.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world&#8217;s oldest vine has been growing in Maribor for over 450 years<\/p>\n","protected":false},"author":1,"featured_media":106174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82440],"tags":[91282,846,91283,90387,11131,7007,91284,82102,91254],"class_list":["post-106173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-tourism","tag-best-wine-capital-of-europe-2026","tag-bordeaux","tag-european-best-destinations","tag-maribor","tag-porto","tag-slovenia","tag-stajerska","tag-wine-tourism","tag-worlds-oldest-vine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Maribor Best Wine Capital of Europe 2026 Ahead of Bordeaux-Porto<\/title>\n<meta name=\"description\" content=\"Maribor Named Best Wine Capital of Europe 2026, Ahead of Bordeaux and Porto The world&#039;s oldest 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