{"id":105882,"date":"2026-09-29T00:27:22","date_gmt":"2026-09-28T22:27:22","guid":{"rendered":"https:\/\/www.winemag.it\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/"},"modified":"2026-09-29T00:40:18","modified_gmt":"2026-09-28T22:40:18","slug":"wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/","title":{"rendered":"Wine and &#8220;Disobedience&#8221;: Why It&#8217;s the Watchword of the Winemag Guide 2027"},"content":{"rendered":"\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">After <a href=\"https:\/\/www.winemag.it\/en\/winemag-guide-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;<strong>Authenticity<\/strong>&#8220;, chosen in 2026<\/a>, <strong>the watchword of the Winemag Guide 2027 is &#8220;Disobedience&#8221;<\/strong>. The one that, in our view, can ferry Italian wine out of the mire left by years of &#8220;fat years&#8221;: seasons in which success too often ended up confirming every choice, ossifying the sector and slowing its progress and capacity for vision.<\/p>\n\n<p class=\"wp-block-paragraph\">The selections of the <strong>best wines and best Italian wineries<\/strong> of the year also start from this reflection. <strong>When everything sells, questioning seems superfluous.<\/strong> Formulas are repeated, hierarchies are consolidated. Price growth is mistaken for value growth. Then the market changes and those certainties become a burden.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3703aa42\"><h2 class=\"uagb-heading-text\"><strong>DISOBEDIENCE: THE WATCHWORD OF THE WINEMAG GUIDE 2027<\/strong><\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">The risk is continuing to ask consumers to understand wine, without asking how much wine is still willing to understand them. <strong>To disobey means to question what we have learned to consider inevitable.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.winemag.it\/en\/the-wine-of-the-future-what-if-drinkability-and-lightness-cost-more-than-oak-and-concentration\/\" target=\"_blank\" rel=\"noreferrer noopener\">That a winery&#8217;s most important wine must be the most concentrated<\/a>. That longevity is measured by the effort required to face a young glass. That elegance and ease of drinking must occupy the lowest rungs of the range. That to justify a price you need more wood, more weight. More words.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-89899f78\"><h2 class=\"uagb-heading-text\"><strong>THE FUTURE OF ITALIAN WINE ALSO PASSES THROUGH RESTRAINT<\/strong><\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">The disobedience that interests us requires<strong> competence and responsibility<\/strong>. Knowing a tradition well enough to be able to choose how to continue it. Listening to a vineyard even when it suggests a different path from the one indicated by the market.<\/p>\n\n<p class=\"wp-block-paragraph\">Accepting that <strong>a wine&#8217;s identity can also be expressed through restraint<\/strong>. Giving value to the ability to accompany a meal, to invite a second glass, to remain in memory without having to occupy the entire scene. These qualities too deserve a place among a winery&#8217;s highest ambitions.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-3837e3ad\"><h2 class=\"uagb-heading-text\"><strong>WINE CRITICISM AND SCORES: QUESTIONING THE HIERARCHIES<\/strong><\/h2><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>It is a demand we also address to ourselves, to those who taste, judge and assign scores.<\/strong> Are we ready to recognize greatness in a wine that does not use the signals to which we are accustomed? To reward precision without confusing it with simplicity? To give the same attention to a celebrated territory and to a designation that rarely enters important conversations?<\/p>\n\n<p class=\"wp-block-paragraph\">A guide must take on this responsibility. <strong>Verify reputations, leave room for surprises, explain its choices.<\/strong> The name on the label cannot replace judgment. And a score must tell the story of the wine tasted, without becoming a lifetime achievement award or an income to be renewed.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-4f757322\"><h2 class=\"uagb-heading-text\"><strong>FROM &#8220;AUTHENTICITY&#8221; TO &#8220;DISOBEDIENCE&#8221;: THE MEANING OF THE SELECTIONS<\/strong><\/h2><\/div>\n\n<p class=\"wp-block-paragraph\">The <strong>Winemag Guide 2027<\/strong> was born with this spirit. It seeks wines capable of leaving a mark and wineries that have something to say, through their work and results, even outside the glass. It recognizes the value of experience and that of an unexpected choice. It looks to the ability to preserve an identity by making it live in the present.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Authenticity remains the starting point. Disobedience is the courage to carry it through to its consequences.<\/strong> Even when it means changing your mind, giving up a formula that has worked. Or recognizing that the next path for Italian wine might begin precisely where we stopped looking for it.<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"M5A8jJr9ip\"><a href=\"https:\/\/www.winemag.it\/guida-winemag-2027-migliori-vini-cantine-italiane\/\">Guida Winemag 2027: migliori vini e cantine italiane dell&#8217;anno<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cGuida Winemag 2027: migliori vini e cantine italiane dell\u2019anno\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/guida-winemag-2027-migliori-vini-cantine-italiane\/embed\/#?secret=wLNZ6MNTTT#?secret=M5A8jJr9ip\" data-secret=\"M5A8jJr9ip\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After &#8220;Authenticity&#8221;, chosen in 2026, here is the new keyword<\/p>\n","protected":false},"author":2,"featured_media":105881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82746,82271],"tags":[90884,90883,83299,90888,90886,90890,90831,90885,90889,90887,90882,90891],"class_list":["post-105882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-wine-news","tag-best-italian-wineries-2027","tag-best-italian-wines-2027","tag-davide-bortone","tag-elegance-and-drinkability","tag-future-of-italian-wine","tag-wine-authenticity","tag-wine-criticism-2","tag-wine-disobedience","tag-wine-identity","tag-wine-scores-2","tag-winemag-guide-2027","tag-winemag-guide-selections"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Disobedience: Why It&#039;s the Watchword of the Winemag Guide 2027<\/title>\n<meta name=\"description\" content=\"Wine and &quot;Disobedience&quot;: Why It&#039;s the Watchword of the Winemag Guide 2027 After &quot;Authenticity&quot;, chosen in 2026, here is the new keyword\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wine and &quot;Disobedience&quot;: Why It&#039;s the Watchword of the Winemag Guide 2027\" \/>\n<meta property=\"og:description\" content=\"Wine and &quot;Disobedience&quot;: Why It&#039;s the Watchword of the Winemag Guide 2027 After &quot;Authenticity&quot;, chosen in 2026, here is the new keyword\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/\" \/>\n<meta property=\"og:site_name\" content=\"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winemag.it\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/davidebortone\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-28T22:27:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-28T22:40:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davide Bortone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wine_mag\" \/>\n<meta name=\"twitter:site\" content=\"@wine_mag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davide Bortone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/\"},\"author\":{\"name\":\"Davide Bortone\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#\\\/schema\\\/person\\\/d2bcf33130c145f6b31e0f171700d21f\"},\"headline\":\"Wine and &#8220;Disobedience&#8221;: Why It&#8217;s the Watchword of the Winemag Guide 2027\",\"datePublished\":\"2026-09-28T22:27:22+00:00\",\"dateModified\":\"2026-09-28T22:40:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/\"},\"wordCount\":544,\"publisher\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg\",\"keywords\":[\"best Italian wineries 2027\",\"best Italian wines 2027\",\"davide bortone\",\"elegance and drinkability\",\"future of Italian wine\",\"wine authenticity\",\"wine criticism\",\"wine disobedience\",\"wine identity\",\"wine scores\",\"Winemag Guide 2027\",\"Winemag Guide selections\"],\"articleSection\":[\"Editorials\",\"Wine News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/\",\"name\":\"Disobedience: Why It's the Watchword of the Winemag Guide 2027\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg\",\"datePublished\":\"2026-09-28T22:27:22+00:00\",\"dateModified\":\"2026-09-28T22:40:18+00:00\",\"description\":\"Wine and \\\"Disobedience\\\": Why It's the Watchword of the Winemag Guide 2027 After \\\"Authenticity\\\", chosen in 2026, here is the new keyword\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg\",\"contentUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Wine and Disobedience: Why It's the Watchword of the Winemag Guide 2027\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wine and &#8220;Disobedience&#8221;: Why It&#8217;s the Watchword of the Winemag Guide 2027\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/\",\"name\":\"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\",\"description\":\"wine news e guida top 100 migliori vini italiani, notizie e articoli esclusivi su vino, birra, distillati e food\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#organization\"},\"alternateName\":\"winemag\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#organization\",\"name\":\"Winemag.it\",\"alternateName\":\"winemag\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg\",\"contentUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg\",\"width\":945,\"height\":945,\"caption\":\"Winemag.it\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/winemag.it\\\/\",\"https:\\\/\\\/x.com\\\/wine_mag\",\"https:\\\/\\\/mastodon.social\\\/@davide_bortone\",\"https:\\\/\\\/www.instagram.com\\\/davide_bortone_winemag\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/winemag-vinialsupermercato-davide-bortone\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/DavideBortone1\",\"https:\\\/\\\/www.facebook.com\\\/davidebortone\"],\"description\":\"Winemag.it \u00e8 una fonte di news sul mondo del vino sempre aggiornate, ma non tratta solo wine news. Winemag.it, testata giornalistica registrata in Tribunale, pubblica anche una guida vini annuale, la Top 100 Migliori vini italiani\",\"email\":\"redazione@winemag.it\",\"legalName\":\"Winemag.it\",\"foundingDate\":\"2014-01-15\",\"publishingPrinciples\":\"https:\\\/\\\/www.winemag.it\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/#\\\/schema\\\/person\\\/d2bcf33130c145f6b31e0f171700d21f\",\"name\":\"Davide Bortone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/841881d3a80b3a2a8c5bf3ad073eca16ab24f6f95679ab2e8626ea52846fc414?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/841881d3a80b3a2a8c5bf3ad073eca16ab24f6f95679ab2e8626ea52846fc414?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/841881d3a80b3a2a8c5bf3ad073eca16ab24f6f95679ab2e8626ea52846fc414?s=96&d=mm&r=g\",\"caption\":\"Davide Bortone\"},\"description\":\"Cronista di nera convertito al nettare di Bacco, nel mondo dell'informazione da oltre 15 anni, tra carta stampata e online, dirigo winemag.it. Collaboro inoltre come corrispondente per una delle testate internazionali pi\u00f9 autorevoli del settore, in lingua inglese. Edito con cadenza annuale la \\\"Guida Top 100 Migliori vini italiani\\\" e partecipo come giurato ai pi\u00f9 importanti concorsi enologici internazionali. Oltre alle piazze tradizionali, studio con grande curiosit\u00e0 i mercati emergenti, seguendone dinamiche, trend ed evoluzioni. Negli anni ho maturato una particolare esperienza nei vini dei Balcani e dei Paesi dell'Est Europa, tanto da aver curato la selezione vini per un importatore leader in Italia. Nel 2024 mi \u00e8 stato assegnato un premio nazionale di giornalismo enogastronomico.\",\"sameAs\":[\"https:\\\/\\\/www.winemag.it\\\/\",\"https:\\\/\\\/www.facebook.com\\\/davidebortone\",\"https:\\\/\\\/www.instagram.com\\\/davide.bortone.winemag\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/winemag-vinialsupermercato-davide-bortone\\\/\",\"https:\\\/\\\/x.com\\\/wine_mag\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/DavideBortone1\"],\"knowsAbout\":[\"wine\",\"vino\"],\"knowsLanguage\":[\"English\",\"Italian\"],\"jobTitle\":\"direttore\",\"worksFor\":\"WineMag.it\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/author\\\/davide-bortone\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Disobedience: Why It's the Watchword of the Winemag Guide 2027","description":"Wine and \"Disobedience\": Why It's the Watchword of the Winemag Guide 2027 After \"Authenticity\", chosen in 2026, here is the new keyword","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/","og_locale":"en_US","og_type":"article","og_title":"Wine and \"Disobedience\": Why It's the Watchword of the Winemag Guide 2027","og_description":"Wine and \"Disobedience\": Why It's the Watchword of the Winemag Guide 2027 After \"Authenticity\", chosen in 2026, here is the new keyword","og_url":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/","og_site_name":"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news","article_publisher":"https:\/\/www.facebook.com\/winemag.it\/","article_author":"https:\/\/www.facebook.com\/davidebortone","article_published_time":"2026-09-28T22:27:22+00:00","article_modified_time":"2026-09-28T22:40:18+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg","type":"image\/jpeg"}],"author":"Davide Bortone","twitter_card":"summary_large_image","twitter_creator":"@wine_mag","twitter_site":"@wine_mag","twitter_misc":{"Written by":"Davide Bortone","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/#article","isPartOf":{"@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/"},"author":{"name":"Davide Bortone","@id":"https:\/\/www.winemag.it\/en\/#\/schema\/person\/d2bcf33130c145f6b31e0f171700d21f"},"headline":"Wine and &#8220;Disobedience&#8221;: Why It&#8217;s the Watchword of the Winemag Guide 2027","datePublished":"2026-09-28T22:27:22+00:00","dateModified":"2026-09-28T22:40:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/"},"wordCount":544,"publisher":{"@id":"https:\/\/www.winemag.it\/en\/#organization"},"image":{"@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/#primaryimage"},"thumbnailUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg","keywords":["best Italian wineries 2027","best Italian wines 2027","davide bortone","elegance and drinkability","future of Italian wine","wine authenticity","wine criticism","wine disobedience","wine identity","wine scores","Winemag Guide 2027","Winemag Guide selections"],"articleSection":["Editorials","Wine News"],"inLanguage":"en-US","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.winemag.it\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/","url":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/","name":"Disobedience: Why It's the Watchword of the Winemag Guide 2027","isPartOf":{"@id":"https:\/\/www.winemag.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/#primaryimage"},"image":{"@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/#primaryimage"},"thumbnailUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg","datePublished":"2026-09-28T22:27:22+00:00","dateModified":"2026-09-28T22:40:18+00:00","description":"Wine and \"Disobedience\": Why It's the Watchword of the Winemag Guide 2027 After \"Authenticity\", chosen in 2026, here is the new keyword","breadcrumb":{"@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/#primaryimage","url":"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg","contentUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg","width":1024,"height":768,"caption":"Wine and Disobedience: Why It's the Watchword of the Winemag Guide 2027"},{"@type":"BreadcrumbList","@id":"https:\/\/www.winemag.it\/en\/wine-and-disobedience-why-its-the-watchword-of-the-winemag-guide-2027\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.winemag.it\/en\/"},{"@type":"ListItem","position":2,"name":"Wine and &#8220;Disobedience&#8221;: Why It&#8217;s the Watchword of the Winemag Guide 2027"}]},{"@type":"WebSite","@id":"https:\/\/www.winemag.it\/en\/#website","url":"https:\/\/www.winemag.it\/en\/","name":"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news","description":"wine news e guida top 100 migliori vini italiani, notizie e articoli esclusivi su vino, birra, distillati e food","publisher":{"@id":"https:\/\/www.winemag.it\/en\/#organization"},"alternateName":"winemag","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.winemag.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.winemag.it\/en\/#organization","name":"Winemag.it","alternateName":"winemag","url":"https:\/\/www.winemag.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.winemag.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.winemag.it\/wp-content\/uploads\/2022\/05\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg","contentUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2022\/05\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg","width":945,"height":945,"caption":"Winemag.it"},"image":{"@id":"https:\/\/www.winemag.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/winemag.it\/","https:\/\/x.com\/wine_mag","https:\/\/mastodon.social\/@davide_bortone","https:\/\/www.instagram.com\/davide_bortone_winemag\/","https:\/\/www.linkedin.com\/in\/winemag-vinialsupermercato-davide-bortone\/","https:\/\/www.youtube.com\/c\/DavideBortone1","https:\/\/www.facebook.com\/davidebortone"],"description":"Winemag.it \u00e8 una fonte di news sul mondo del vino sempre aggiornate, ma non tratta solo wine news. Winemag.it, testata giornalistica registrata in Tribunale, pubblica anche una guida vini annuale, la Top 100 Migliori vini italiani","email":"redazione@winemag.it","legalName":"Winemag.it","foundingDate":"2014-01-15","publishingPrinciples":"https:\/\/www.winemag.it\/"},{"@type":"Person","@id":"https:\/\/www.winemag.it\/en\/#\/schema\/person\/d2bcf33130c145f6b31e0f171700d21f","name":"Davide Bortone","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/841881d3a80b3a2a8c5bf3ad073eca16ab24f6f95679ab2e8626ea52846fc414?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/841881d3a80b3a2a8c5bf3ad073eca16ab24f6f95679ab2e8626ea52846fc414?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/841881d3a80b3a2a8c5bf3ad073eca16ab24f6f95679ab2e8626ea52846fc414?s=96&d=mm&r=g","caption":"Davide Bortone"},"description":"Cronista di nera convertito al nettare di Bacco, nel mondo dell'informazione da oltre 15 anni, tra carta stampata e online, dirigo winemag.it. Collaboro inoltre come corrispondente per una delle testate internazionali pi\u00f9 autorevoli del settore, in lingua inglese. Edito con cadenza annuale la \"Guida Top 100 Migliori vini italiani\" e partecipo come giurato ai pi\u00f9 importanti concorsi enologici internazionali. Oltre alle piazze tradizionali, studio con grande curiosit\u00e0 i mercati emergenti, seguendone dinamiche, trend ed evoluzioni. Negli anni ho maturato una particolare esperienza nei vini dei Balcani e dei Paesi dell'Est Europa, tanto da aver curato la selezione vini per un importatore leader in Italia. Nel 2024 mi \u00e8 stato assegnato un premio nazionale di giornalismo enogastronomico.","sameAs":["https:\/\/www.winemag.it\/","https:\/\/www.facebook.com\/davidebortone","https:\/\/www.instagram.com\/davide.bortone.winemag\/","https:\/\/www.linkedin.com\/in\/winemag-vinialsupermercato-davide-bortone\/","https:\/\/x.com\/wine_mag","https:\/\/www.youtube.com\/c\/DavideBortone1"],"knowsAbout":["wine","vino"],"knowsLanguage":["English","Italian"],"jobTitle":"direttore","worksFor":"WineMag.it","url":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg",1024,768,false],"thumbnail":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027-500x280.jpg",500,280,true],"medium":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027-660x365.jpg",660,365,true],"medium_large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027-768x576.jpg",768,576,true],"large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027-840x768.jpg",840,768,true],"1536x1536":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg",1024,768,false],"2048x2048":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/09\/Vino-e-Disobbedienza-perche-e-la-parola-d-ordine-della-Guida-Winemag-2027.jpg",1024,768,false]},"uagb_author_info":{"display_name":"Davide Bortone","author_link":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"},"uagb_comment_info":0,"uagb_excerpt":"After \"Authenticity\", chosen in 2026, here is the new keyword","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/105882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=105882"}],"version-history":[{"count":1,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/105882\/revisions"}],"predecessor-version":[{"id":105883,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/105882\/revisions\/105883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/105881"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=105882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=105882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=105882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}