{"id":102697,"date":"2026-07-14T16:05:43","date_gmt":"2026-07-14T14:05:43","guid":{"rendered":"https:\/\/www.winemag.it\/prowein-2027-launches-discovery-zone-for-first-time-wineries\/"},"modified":"2026-07-14T16:22:32","modified_gmt":"2026-07-14T14:22:32","slug":"prowein-2027-launches-discovery-zone-for-first-time-wineries","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/prowein-2027-launches-discovery-zone-for-first-time-wineries\/","title":{"rendered":"ProWein 2027 launches Discovery Zone for first-time wineries"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>ProWein 2027 opens applications for the Discovery Zone, dedicated to new wineries and wine producers.<\/li>\n\n\n\n<li>The area, without individual stands, will encourage tastings and networking between producers and industry professionals.<\/li>\n\n\n\n<li>Each winery can present up to four wines and must be personally present at the event.<\/li>\n\n\n\n<li>The number of participants is limited and selection is based on alignment with the Discovery Zone project.<\/li>\n\n\n\n<li>The participation fee is 2,000 euros, inclusive of various services and assistance during the fair.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>ProWein 2027<\/strong> opens applications for the new Discovery Zone, a space reserved for wineries and producers who have never participated in the D\u00fcsseldorf fair. The format will debut from March 7 to 9, 2027 and aims to connect new wine realities with international buyers, sommeliers, importers, specialized retailers and media operators. <\/p>\n\n<p class=\"wp-block-paragraph\">The initiative is <strong>aimed at producers capable of offering distinctive wines, innovative projects and original approaches<\/strong>. Among the themes indicated by the organizers are orange wine, regenerative viticulture, Piwi resistant varieties and professional paths born outside the wine sector. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d1afc136\"><h5 class=\"uagb-heading-text\"><strong>AN OPEN AREA FOR TASTINGS AND MEETINGS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The Discovery Zone will forgo traditional individual stands. The space will be organized as <strong>an open area dedicated to tastings and networking<\/strong>. With the aim of encouraging direct dialogue between producers and professional operators.  <\/p>\n\n<p class=\"wp-block-paragraph\">Each winery will be able to present a selection of up to four wines. <strong>The producer must also be personally present<\/strong> for the entire duration of the event, a condition considered essential to enhance the company story and dialogue with visitors.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7fc0a64f\"><h5 class=\"uagb-heading-text\"><strong>SELECTION RESERVED FOR NEW EXHIBITORS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The number of participants will be limited. At the end of the application period, <strong>ProWein will select the companies together with partners and industry experts<\/strong>. The choice will not be based on the size of the winery or its reputation.  <\/p>\n\n<p class=\"wp-block-paragraph\">Above all, alignment with the Discovery Zone project and the ability to bring new perspectives to the international wine market will be evaluated. <strong>Only companies exhibiting at ProWein for the first time<\/strong> may participate. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6002a9d8\"><h5 class=\"uagb-heading-text\"><strong>PARTICIPATION FEE OF 2,000 EUROS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The expected fee is 2,000 euros. The package includes exhibition space with brand customization, furnishings, organizational services and assistance during the fair. Also included are <strong>basic listing in the exhibitor and product database<\/strong> and the flat-rate contribution for media services. Applications are already open through the official ProWein website.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ProWein 2027 launches Discovery Zone for first-time wineries. Participation costs for the new Messe D\u00fcsseldorf initiative: 2,000 euros  <\/p>\n","protected":false},"author":2,"featured_media":102691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82554,82271],"tags":[89186,85654,89187,83584,86071,89182,89185,84079,89183,89184],"class_list":["post-102697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-news-wine","category-wine-news","tag-discovery-zone","tag-dusseldorf","tag-first-time-wineries","tag-international-buyers","tag-orange-wine","tag-piwi","tag-prowein-2027","tag-regenerative-viticulture","tag-wine-fair","tag-wine-producers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ProWein 2027 launches Discovery Zone for first-time wineries<\/title>\n<meta name=\"description\" content=\"ProWein 2027 launches Discovery Zone for first-time wineries. 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