{"id":102229,"date":"2026-06-22T13:18:26","date_gmt":"2026-06-22T11:18:26","guid":{"rendered":"https:\/\/www.winemag.it\/italian-wine-wines-experience-vietnam-2026-kicks-off\/"},"modified":"2026-06-22T13:22:37","modified_gmt":"2026-06-22T11:22:37","slug":"italian-wine-wines-experience-vietnam-2026-kicks-off","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/italian-wine-wines-experience-vietnam-2026-kicks-off\/","title":{"rendered":"Italian wine: Wines Experience Vietnam 2026 kicks off"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Wines Experience Vietnam 2026 will take place in Ho Chi Minh City on June 25 and 26, promoting Italian wine production.<\/li>\n\n\n\n<li>The event will bring together Italian producers and industry professionals from the ASEAN region, aiming to develop quality business relationships.<\/li>\n\n\n\n<li>Vietnam, with a young and growing population, represents a strategic market for Italian wine exports, where Italy is the second exporter after France.<\/li>\n\n\n\n<li>Over 75 Italian wineries will participate, with events designed to facilitate meetings between producers and buyers in a results-oriented setting.<\/li>\n\n\n\n<li>The program includes panels, masterclasses, and awards, confirming Wines Experience as a global platform for Italian wine excellence.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">Everything is ready in Ho Chi Minh City for the official opening of <strong>Wines Experience Vietnam 2026<\/strong>. On June 25 and 26, the country&#8217;s main economic and commercial hub will host the second stop on the international calendar entirely dedicated to promoting Italian wine production worldwide. For two intensive days, the Asian metropolis will transform into the geopolitical epicenter of the wine sector, establishing itself as a privileged meeting point between Italian producers, top industry buyers, and strategic operators from across the ASEAN region. A particularly anticipated appointment for Italian companies and distribution professionals, called to engage directly and systematically with one of the most dynamic, promising, and interesting emerging markets for the commercial development of Made in Italy in the coming years.   <\/p>\n\n<p class=\"wp-block-paragraph\">Following the successful debut in London last April, the project promoted by United Experience\u2014an innovative joint venture born from the synergy between BolognaFiere Group and Fiere Italiane SEA\u2014arrives in Vietnamese territory with the solid support of VinExad. The event maintains its effectiveness-oriented organizational formula, which moves beyond old exhibition models to place quality professional relationships, highly targeted business meetings, and concrete long-term commercial expansion opportunities at center stage. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-98f419c1\"><h5 class=\"uagb-heading-text\">VIETNAM AS A STRATEGIC GATEWAY TO THE ASEAN REGION<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The choice of Ho Chi Minh City as the event venue responds to a precise vision of geographic expansion. With a population that has surpassed 100 million inhabitants, a decidedly young median age, and an urban middle class experiencing constant economic growth, Vietnam today represents one of the most stable and thriving economies in the entire ASEAN region. The factors driving this acceleration are numerous: the rapid evolution of the luxury hospitality sector, growing interest from local consumers in premium international products, and the emergence of Western and cosmopolitan consumption styles are all contributing to the structural growth of wine imports.  <\/p>\n\n<p class=\"wp-block-paragraph\">In this competitive global scenario, Italy already occupies a position of absolute strategic importance, ranking as the second wine exporter to Vietnam in terms of overall value, preceded only by France. The widespread presence of high-end international dining, the continuous emergence of specialized wine bars, and the increase in masterclasses and educational activities dedicated to wine culture confirm a mature and informed interest in the variety and quality expressed by Italian designations of origin. According to the organizers&#8217; estimates, over 600 highly qualified professionals are expected during the two working days, confirming the country&#8217;s role as a fundamental and essential access platform for the entire Asian region.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-43b7e3cd\"><h5 class=\"uagb-heading-text\">THE BUSINESS NUMBERS: OVER 75 ITALIAN PRODUCERS AT THE ADORA CENTER<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The event, which will take place in the modern exhibition setting of The Adora Center, will offer an extraordinarily broad and representative overview of excellence from the entire wine heritage of the Peninsula, thanks to the physical presence of over 75 wineries from Italy&#8217;s main wine regions. The operational format, designed by United Experience President Maurizio Muzzetta, is programmatically focused on a results-oriented trade fair: <em>&#8220;Business is ultimately built between people,&#8221;<\/em> Muzzetta emphasizes. <em>&#8220;We&#8217;ve structured the initiative around a cardinal principle: when the right producers meet the right buyers in the right context, solid and lasting business relationships develop. We&#8217;re not looking for the biggest trade fair, but the most effective one for the commercial future of exhibiting companies.&#8221;<\/em> <\/p>\n\n<p class=\"wp-block-paragraph\">Among the leading brands that will guide the Italian delegation are names of the caliber of Ferrari Trento, Marchesi di Barolo, Banfi, Santa Margherita, Zonin 1821, Masi, Bertani, Cantina Terlano, Bisol 1542, Fantinel, Le Monde, Librandi, Torrevento, Medici Ermete, Cantine Lunae, Attems, and Ca&#8217; Maiol. A massive and coordinated presence, enriched by the institutional participation of Italia del Vino Consorzio\u2014accompanying 24 associated producers\u2014and the collective promoted by ITA-ICE Agenzia, present with 16 companies from seven regions and a selected delegation of 10 foreign buyers. Closing the operational circle will be the direct involvement of major historic Vietnamese importers such as Red Apron, WineCellar.vn, Vinoteka, and Ideal Wine, ensuring immediate connection with local sales networks.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-bdde9dc5\"><h5 class=\"uagb-heading-text\">MASTERCLASSES, NETWORKING, AND NEW NEXTGEN CONSUMER TRENDS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The packed two-day program alternates pure business sessions with high-level educational and cultural moments. The proceedings will officially open with the inaugural panel titled <em>&#8220;Southeast Asia&#8217;s Next Phase,&#8221;<\/em> focused on the evolutionary curves of consumption and tourism in the region, enriched by exclusive analytical data provided by NielsenIQ. Great anticipation also surrounds the institutional masterclass <em>&#8220;From Heritage to Horizon,&#8221;<\/em> designed to compare Italy&#8217;s historic wine territories with emerging sub-zones destined to capture market share in the coming decades. Space is also dedicated to food and wine integration with <em>The Italian Taste Experience<\/em>, a sensory journey featuring live pizza and pasta cooking shows and guided tastings to highlight the versatility of Italian wine paired with local cuisine.   <\/p>\n\n<p class=\"wp-block-paragraph\">The second day will see the presentation of the prestigious <em>Market Shapers Awards<\/em>, a tribute to the professionals and companies that have historically promoted the Italian brand in Southeast Asia, followed by the youth-focused debate <em>&#8220;NextGen Palates &amp; Perspectives.&#8221;<\/em> This roundtable will analyze the expectations of new Asian consumers through the voices of young local sommeliers, before concluding with the experience of <em>&#8220;Dialogue in Motion: Beyond the Spritz,&#8221;<\/em> dedicated to Italian aperitivo culture. Following the Ho Chi Minh City stop, and awaiting the third appointment scheduled for Mexico City on November 5 and 6, Wines Experience confirms itself as a global strategic platform capable of uniting business, high-potential markets, and genuine passion under the banner of Italian wine excellence.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everything is ready in Ho Chi Minh City for the official opening of Wines Experience Vietnam 2026. On June 25 and 26, the country&#8217;s main economic and commercial hub will host the second stop on the international calendar entirely dedicated to promoting Italian wine production worldwide. For two intensive days, the Asian metropolis will transform [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[83085,82271],"tags":[88622,88623,88621,88624,88620],"class_list":["post-102229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-calendar","category-wine-news","tag-asean-wine-export","tag-bolognafiere-vietnam-wine","tag-united-experience-ho-chi-minh","tag-vietnam-wine-market","tag-wines-experience-vietnam-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Italian wine: Wines Experience Vietnam 2026 kicks off<\/title>\n<meta name=\"description\" content=\"From June 25 to 26, Ho Chi Minh City hosts Wines Experience Vietnam 2026. 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