{"id":101406,"date":"2026-02-19T15:00:00","date_gmt":"2026-02-19T14:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/no-low-alcohol-market-to-grow-37-by-2027-the-good-culture-report\/"},"modified":"2026-05-21T09:33:50","modified_gmt":"2026-05-21T07:33:50","slug":"no-low-alcohol-market-to-grow-37-by-2027-the-good-culture-report","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/no-low-alcohol-market-to-grow-37-by-2027-the-good-culture-report\/","title":{"rendered":"No-Low Alcohol: Market to Grow 37% by 2027. The Good Culture Report"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The No\/Low alcohol segment is growing at double-digit rates and becoming a structural category in the global beverage industry.<\/li>\n\n\n\n<li>By 2027, it will represent 4% of global volumes, thanks to over 60 million new consumers seeking non-alcoholic options.<\/li>\n\n\n\n<li>Producers face the challenge of replacing the structural function of alcohol to avoid flat, complexity-lacking beverages.<\/li>\n\n\n\n<li>Retailers must offer higher margins compared to traditional soft drinks and ensure fast-moving, profitable references in bars.<\/li>\n\n\n\n<li>No\/Low alcohol is no longer an alternative, but an autonomous category with its own technical and market rules.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;theme&quot;:&quot;theme2&quot;,&quot;background&quot;:{&quot;type&quot;:&quot;solid&quot;,&quot;color&quot;:&quot;#0000&quot;},&quot;border&quot;:{&quot;width&quot;:&quot;2px&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;shadow&quot;:{&quot;hOffset&quot;:&quot;0px&quot;,&quot;vOffset&quot;:&quot;0px&quot;},&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The <strong>No\/Low alcohol segment consolidates its role in the global beverage industry<\/strong>. No longer a seasonal phenomenon tied to Dry January, but a structural category for retailers and producers, with double-digit growth in major markets. This emerges from &#8220;<strong>The 2026 No\/Low Alcohol Beverage Report<\/strong>&#8221; published by <strong>Good Culture Ingredients<\/strong>, which analyzes trends, consumption occasions, regional dynamics, and product development strategies.  <\/p>\n\n<p class=\"wp-block-paragraph\">According to <strong>IWSR<\/strong> data, taking 2020 volumes in the top 10 markets as a baseline of 100, No\/Low reached 116 in 2023 and will hit 137 in 2027, equal to a <strong>+37%<\/strong> increase compared to 2020. By 2027, the segment will represent <strong>4% of global volumes<\/strong>, double that of ten years ago. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6700a785\"><h5 class=\"uagb-heading-text\">DATA AND CONSUMERS: MODERATION IS STRUCTURAL<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The momentum comes from a cultural shift. Over <strong>60 million new consumers<\/strong> have embraced no-alcohol options between 2022 and 2024, according to IWSR. <\/p>\n\n<p class=\"wp-block-paragraph\">In the United States, about one in three adults chooses <strong>non-alcoholic options<\/strong> on many occasions, with greater interest <strong>in the 35-44 age group<\/strong>. More than half of Gen Z and Millennials who consume alcohol say they want to reduce their intake. In the United Kingdom, 76% of adults report moderating their consumption in some way.  <\/p>\n\n<p class=\"wp-block-paragraph\">This is not about abstinence, but control. The Good Culture report highlights the phenomenon of &#8220;<strong>zebra striping<\/strong>&#8220;: alternating alcoholic and non-alcoholic beverages on the same occasion to extend the social moment without overindulging. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-13760c28\"><h5 class=\"uagb-heading-text\">WHAT NO AND LOW REALLY MEAN<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The report distinguishes three operational ranges:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Alcohol-Free<\/strong>: 0.0% ABV.<\/li>\n\n\n\n<li><strong>Non-Alc\/Dealcoholized<\/strong>: up to 0.5% ABV.<\/li>\n\n\n\n<li><strong>Low Alcohol<\/strong>: up to approximately 1.2% ABV (depending on the country).<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">These thresholds affect positioning, communication, and consumption occasions. In particular, four macro-categories are identified: <strong>Beer and Cider<\/strong>, <strong>Wine and Sparkling<\/strong>, non-alcoholic <strong>Spirits<\/strong>, <strong>RTD<\/strong> (ready-to-drink cocktails). Each segment responds to a specific moment: the &#8220;<strong>pub evening<\/strong>&#8221; for beer, <strong>meals<\/strong> for wine and sparkling, the <strong>cocktail<\/strong> ritual for zero proof spirits, <strong>parties<\/strong> for RTDs.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6fbcfbd6\"><h5 class=\"uagb-heading-text\">THE TECHNICAL ROLE OF ALCOHOL AND THE SENSORY CHALLENGE<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">A crucial point remains on the table: <strong>alcohol is not just a psychoactive &#8220;effect,&#8221; but structure<\/strong>. In a drink, it contributes to aromatic lift, body, viscosity, persistence, and the ability to extract botanical components. Its removal results in loss of weight, tension, and taste length.  <\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/no-low-alcol-dalla-moda-alla-maturita-sfida-culturale-report-good-culture\/\" target=\"_blank\" rel=\"noreferrer noopener\">No-low alcohol, from trend to maturity: the cultural challenge of non-alcoholic bitters<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/vini-dealcolati-prowein-zero-prowein-2025-raddoppia-superficie-no-low-alcohol-wines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dealcoholized wines: ProWein ZERO at Prowein 2025 doubles the area for no\/low alcohol wines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/garda-doc-cremant-low-alcohol-muller-thurgau-rebo-updated-production-regulations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Garda DOC Cremant, Low Alcohol, Muller Thurgau, Rebo: Updated Regulations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/alcohol-duty-aumento-tasse-sugli-alcolici-in-uk-al-pub-costano-meno-del-supermercato\/\">Alcohol Duty, Tax Increase on Alcoholic Beverages in UK: Cheaper at the Pub Than the Supermarket<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/milan-cortina-2026-accelerates-the-new-mountain-tourism\/\">Milano-Cortina 2026 Accelerates the New Mountain Tourism<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The technical challenge for producers is therefore to <strong>replace the structural function of alcohol, not simply eliminate it<\/strong>. The risk, also highlighted in the Good Culture document, is generating sweet, flat beverages lacking complexity, perceived as &#8220;adult&#8221; soft drinks but not equivalent to the experience of wine, beer, or cocktails. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-92abb9da\"><h5 class=\"uagb-heading-text\">GEOGRAPHIES OF NO\/LOW GROWTH<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">According to the analysis, there are four key areas:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>United Kingdom and Europe<\/strong>, where the on-trade channel serves as a launch platform and consolidates consumption habits.<\/li>\n\n\n\n<li><strong>United States and Canada<\/strong>, a market driven by retail with growth in zero proof spirits and RTDs.<\/li>\n\n\n\n<li><strong>Australia and New Zealand<\/strong>, small markets with high quality standards and a strong craft scene.<\/li>\n\n\n\n<li><strong>Asia Pacific and Latin America<\/strong>, still a beer-led market today but considered testing ground for new formats.<\/li>\n<\/ul>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6d06bdd6\"><h5 class=\"uagb-heading-text\">MARKET FORCES AND TENSIONS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Growth is not without challenges. No\/Low beer still suffers from perceptions of <strong>inconsistent quality<\/strong>. Non-alcoholic wine shows deficits in structure and texture. Zero proof spirits risk the &#8220;<strong>mocktail trap<\/strong>,&#8221; meaning products perceived as flavored juices.   <\/p>\n\n<p class=\"wp-block-paragraph\">Retailers seek <strong>higher margins<\/strong> compared to traditional soft drinks, while the bar channel needs references with service speed and profitability comparable to alcoholic cocktails.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ac6cfd30\"><h5 class=\"uagb-heading-text\">STRATEGIES TO COMPETE<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Good Culture Ingredients proposes four guidelines in its report: <strong>design<\/strong> starting from the consumption occasion, <strong>use fermentation<\/strong> as a structure driver, <strong>integrate ABV control and aromatic development<\/strong> in the same process, <strong>position in premium ranges<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The final message is clear: <strong>No\/Low is no longer an alternative, but an autonomous category<\/strong> with its own technical and market rules. In a context of stagnant alcohol volumes, it represents one of the few segments with sustained growth. <\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"d6nHRQu41H\"><a href=\"https:\/\/www.winemag.it\/mack-schuhle-italia-impianto-dealcolazione-laterza-7-milioni-bottiglie\/\">Mack &amp; Sch\u00fchle Italia: impianto dealcolazione da 7,5 milioni di bottiglie<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cMack &amp; Sch\u00fchle Italia: impianto dealcolazione da 7,5 milioni di bottiglie\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/mack-schuhle-italia-impianto-dealcolazione-laterza-7-milioni-bottiglie\/embed\/#?secret=nqDyCtIX86#?secret=d6nHRQu41H\" data-secret=\"d6nHRQu41H\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The No\/Low alcohol segment consolidates its role in the global beverage industry. No longer a seasonal phenomenon tied to Dry January, but a structural category for retailers and producers, with double-digit growth in major markets. This emerges from &#8220;The 2026 No\/Low Alcohol Beverage Report&#8221; published by Good Culture Ingredients, which analyzes trends, consumption occasions, regional [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":101407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[83562,84643,82958,83027,82271],"tags":[87575,87589,87596,87592,87598,83569,86625,87583,87577,87573,87585,87590,86168,87587,87579,87581,87594],"class_list":["post-101406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alcohol-and-health","category-no-low-alcohol","category-spirits","category-wine-analysis-and-trends","category-wine-news","tag-no-low-alcohol-2","tag-0-0-beer","tag-alcohol-consumption-moderation","tag-alcohol-consumption-trend","tag-alcohol-moderation-2","tag-dealcoholized-wine","tag-dealcoholized-wine-2","tag-global-beverage-trend","tag-good-culture-ingredients","tag-iwsr","tag-iwsr-2027-data","tag-non-alcoholic-beer","tag-non-alcoholic-market","tag-non-alcoholic-market-2026","tag-non-alcoholic-rtd","tag-zero-proof-spirits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>No\/Low Alcohol: Market to Grow 37% by 2027<\/title>\n<meta name=\"description\" content=\"The No\/Low alcohol segment consolidates its role in the global beverage industry as a structural category and grows at double-digit rates\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.winemag.it\/en\/no-low-alcohol-market-to-grow-37-by-2027-the-good-culture-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No-Low Alcohol: Market to Grow 37% by 2027. 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