{"id":101363,"date":"2026-02-12T10:00:00","date_gmt":"2026-02-12T09:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/distillato-di-valori-italian-distilleries-tell-their-stories-on-social-media\/"},"modified":"2026-05-21T09:33:35","modified_gmt":"2026-05-21T07:33:35","slug":"distillato-di-valori-italian-distilleries-tell-their-stories-on-social-media","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/distillato-di-valori-italian-distilleries-tell-their-stories-on-social-media\/","title":{"rendered":"Distillato di Valori: Italian distilleries tell their stories on social media"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The Distillato di Valori project showcases the work of Italian distilleries through the AssoDistil Youth Section Instagram page.<\/li>\n\n\n\n<li>The participating distilleries share videos, tours, and interviews to provide visibility into production processes and family histories.<\/li>\n\n\n\n<li>The project encourages the involvement of young entrepreneurs, addressing the challenges of generational handover in the sector.<\/li>\n\n\n\n<li>Digital communication represents the first phase, while the second will include educational programs for schools and universities.<\/li>\n\n\n\n<li>Distillato di Valori will culminate in a celebratory festival, uniting generations and highlighting the cultural heritage of Italian distilleries.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Italian distilleries are opening their doors, albeit in a digital format<\/strong>. <strong>Distillato di Valori<\/strong> is the name of the project launched by the Youth Section of AssoDistil to show what happens inside companies in the sector. At its heart are people, production processes, technical steps, family stories, and new entrepreneurial visions.  <\/p>\n\n<p class=\"wp-block-paragraph\">The initiative takes shape on Instagram through the <strong>AssoDistil Youth Section (<\/strong>@assodistil.giovani) page. The entities involved\u2014Caviro Extra, Distillerie Bonollo, Distillerie Pisoni, Distilleria Numa, Distillerie Deta, Italcoral, Distilleria Nardini, and Mazzetti d\u2019Altavilla\u2014share their activities directly through videos, company tours, interviews, and content created at production sites. The goal is to show the work behind a spirit and give a face to those leading the sector&#8217;s evolution today.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9139a1b7\"><h5 class=\"uagb-heading-text\">ASSODISTIL YOUTH SECTION AND GENERATIONAL HANDOVER<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Distillato di Valori was born within the Youth Section of AssoDistil, which <strong>has entered a new phase<\/strong> in recent months under the leadership of President Davide Mansouri. This path has led to an internal reorganization, intended to make young entrepreneurs more involved and active in collective activities, starting with the sector&#8217;s communication. <\/p>\n\n<p class=\"wp-block-paragraph\">The project comes at a delicate time for Italian distilleries. According to data from the <strong>Distilled Spirits Industry Observatory<\/strong>, 76% of companies are family-run and nearly 40% are currently facing a generational handover. This change affects not only ownership but also production models, communication strategies, and market positioning.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-657a0f30\"><h5 class=\"uagb-heading-text\">DIGITAL COMMUNICATION, TRAINING, AND FESTIVAL<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The journey unfolds in several phases. The first, already underway, is dedicated to <strong>digital communication<\/strong>. Through social media campaigns, original content, and creative collaborations, the project aims to make the world of distilleries accessible to younger generations. The second phase will be <strong>focused on education and awareness<\/strong>. Programs for schools and universities, training meetings, guided tastings, and educational activities are planned to explore the cultural, historical, and production value of the sector. The journey will conclude with the creation of <strong>a festival dedicated to music, creativity, and distillery culture<\/strong>, designed as a moment for meeting and participation.     <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cDistillato di Valori is only at the beginning of its journey. The stories, faces, and passions it will tell in the coming months will become the thread that unites different generations, showing that the heritage of Italian distilleries is not a static legacy, but a living force that continues to transform,\u201d says <strong>Davide Mansouri<\/strong>, President of the Youth Section of AssoDistil. \u201cWith this project, we want to light a spark: one of curiosity, knowledge, and participation. A spark capable of bringing more and more young people closer to a sector that guards ancient traditions but looks far ahead, with the eyes of those who believe in the future.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cAnd when, at the end of this journey, <strong>the project transforms into a major event<\/strong> of meeting, music, and creativity, it will be clear that \u2018Distillato di Valori\u2019 is not just a way to tell the story of a sector, but an invitation to feel part of a community that grows, evolves, and continues to believe in the strength of its territory and the people who bring it to life,\u201d concludes Mansouri.<\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/en\/vinitaly-2026-launches-xcellent-spirits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vinitaly 2026 launches Xcellent Spirits<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/eu-india-agreement-new-opportunities-for-italian-spirits\/\" target=\"_blank\" rel=\"noreferrer noopener\">EU-India Agreement: New opportunities for Italian spirits<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/vermouth-torino-identita-sviluppo-igp-costante-crescita\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vermouth di Torino: Identity and development of a constantly growing PGI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/no-alcohol-no-party-eu-ruling-bans-the-term-gin-for-non-alcoholic-beverages\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cNo Alcohol, No Party\u201d: EU ruling bans the term \u201cGin\u201d for non-alcoholic drinks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/national-grappa-consortium-recognized-historic-turning-point-for-the-distillate-symbol-of-made-in-italy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.winemag.it\/en\/national-grappa-consortium-recognized-historic-turning-point-for-the-distillate-symbol-of-made-in-italy\/\">National Grappa Consortium recognized: A historic turning point for the symbolic Made in Italy spirit<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Italian distilleries are opening their doors, albeit in a digital format. Distillato di Valori is the name of the project launched by the Youth Section of AssoDistil to show what happens inside companies in the sector. At its heart are people, production processes, technical steps, family stories, and new entrepreneurial visions. The initiative takes shape [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82958],"tags":[85018,87476,87478,87472,87474,87480,87482,83218],"class_list":["post-101363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spirits","tag-assodistil","tag-assodistil-youth-section","tag-davide-mansouri","tag-distillato-di-valori","tag-distilled-spirits-industry-observatory","tag-generational-handover","tag-instagram-distilleries","tag-italian-distilleries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Distillato di Valori: Italian distilleries tell their stories on social media<\/title>\n<meta name=\"description\" content=\"Italian distilleries open their doors digitally with 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