{"id":101174,"date":"2026-01-29T16:08:57","date_gmt":"2026-01-29T15:08:57","guid":{"rendered":"https:\/\/www.winemag.it\/vinitaly-2026-new-exhibition-areas-focus-on-nolo-spirits-and-wine-tourism\/"},"modified":"2026-05-21T09:32:40","modified_gmt":"2026-05-21T07:32:40","slug":"vinitaly-2026-new-exhibition-areas-focus-on-nolo-spirits-and-wine-tourism","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/vinitaly-2026-new-exhibition-areas-focus-on-nolo-spirits-and-wine-tourism\/","title":{"rendered":"Vinitaly 2026: new exhibition areas, focus on NoLo, spirits, and wine tourism"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Vinitaly 2026 will take place at Veronafiere from April 12 to 15, 2026, expanding its offering and focusing on promotion and internationalization.<\/li>\n\n\n\n<li>The event will introduce new features such as NoLo \u2013 Vinitaly Experience and a pavilion dedicated to Xcellent Spirits, promoting interaction between wine and spirits.<\/li>\n\n\n\n<li>Vinitaly Tourism and Vinitaly Plus will be integrated into the fair, featuring an incoming plan for specialized buyers and tour operators.<\/li>\n\n\n\n<li>The event will confirm activities such as the Raw Wine super tasting and the Vinitaly Design Award, now in its 30th edition.<\/li>\n\n\n\n<li>Vinitaly and the City will bring wine tourism to the center of Verona, offering tasting experiences from April to May.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">With the exhibition center already fully booked, <strong>Vinitaly 2026 <\/strong>is expanding its offering toward new market segments, strengthening content, and accelerating profiled incoming visitors from over 70 target countries.<strong> The 58th edition <\/strong>of the only international event entirely dedicated to Italian wine is scheduled at <strong>Veronafiere from April 12 to 15, 2026<\/strong>. Promotion, internationalization, and the business of Made in Italy wine remain at the core, with an increasingly close structural dialogue between the supply chain, catering, and local regions, also from a wine tourism perspective. <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cVinitaly is not just an international trade fair; it is the global platform for Italian wine that interprets the sector&#8217;s evolution. In a complex context like the current one,\u201d says the president of Veronafiere, <strong>Federico Bricolo<\/strong>, \u201cwe are working to exceed the more than 18,500 B2B meetings organized during the event in 2025 and constantly enhance our proposal, updating it to meet company expectations and trends. At Vinitaly, companies, buyers, and institutions converge in the only event that fully represents our offering; a true strength that distinguishes us internationally.\u201d  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d2420dcd\"><h5 class=\"uagb-heading-text\">NOLO, SPIRITS, AND NEW FORMATS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Among the main innovations of Vinitaly 2026 is the development of <strong>NoLo \u2013 Vinitaly Experience<\/strong>. After the 2025 pilot project, <a href=\"https:\/\/www.winemag.it\/en\/bubbles-and-alcohol-free-the-international-wine-market-changes-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">No-Low Alcohol <strong>content<\/strong><\/a> will find a dedicated exhibition area on the second floor of the Palaexpo. The new space brings together the entire supply chain, featuring Italian product brands and technologies. The Enoteca is confirmed, while the program of tastings, masterclasses, and educational and market focuses\u2014from production to consumption\u2014is being finalized.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Xcellent Spirits<\/strong> is also being renewed, debuting with an entire 1,000-square-meter pavilion in Area C. The project, part of a multi-year development plan and created in collaboration with <strong>Gang of Spirits<\/strong>, aims to create a structured connection between the wine and spirits supply chains. The format involves the Spirits and Drinks &amp; Mix areas and includes international masterclasses dedicated to skills, trends, and global market scenarios. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c695e643\"><h5 class=\"uagb-heading-text\">VINITALY TOURISM AND SPECIALIZED INCOMING<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Wine tourism becomes an integral part of the event with the consolidation of <strong>Vinitaly Tourism<\/strong>, which is also being strengthened on the exhibition front. The program includes a daily calendar of conferences, talks, research, and best practices. Veronafiere has already activated an incoming plan for specialized buyers and tour operators, with B2B meetings in the business point area on the second floor of the Palaexpo and directly at company stands. The offering is completed by tailored incoming experience packages for European buyers. Regions and wineries can activate these in collaboration with Veronafiere, which will organize them before or after the event.    <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.winemag.it\/en\/bubbles-and-alcohol-free-the-international-wine-market-changes-face\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bubbles and No-Alcohol: the international wine market is changing face<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/vinitaly-debuts-in-thailand-new-outpost-for-italian-wine-in-asia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vinitaly debuts in Thailand: new outpost for Italian wine in Asia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/en\/wine-vision-by-open-balkan-2025-vinitaly-toasts-made-in-italy-excellence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wine Vision by Open Balkan 2025: Vinitaly toasts to Made in Italy leadership<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/miglior-spumante-senza-alcol-dr-fischer-zero-riesling-sparkling-vinitaly\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dr. Fischer Zero Riesling Sparkling: the best alcohol-free sparkling wine will be at Vinitaly<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.winemag.it\/vinitaly-usa-2024-italia-del-vino-chicago-veronafiere\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vinitaly USA 2024 is born: Italian wine in Chicago with Veronafiere<\/a><\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d9c6d964\"><h5 class=\"uagb-heading-text\">DIGITAL SERVICES AND NEW EXHIBITION LAYOUT<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The evolution of digital services continues with <strong>Vinitaly Plus<\/strong>, the online platform connecting producers, buyers, and consumers year-round. In 2025, the app recorded 412,000 views and a library of over 19,000 wines from 4,000 companies. Starting this year, exhibiting wineries can contact buyers directly to set their fair agenda without waiting for an invitation from operators. Regarding the exhibition layout, Vinitaly 2026 introduces several updates. Umbria will feature a new regional space in Pavilion D, while Pavilion 2 consolidates Sicily&#8217;s entire offering.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-66cf34f4\"><h5 class=\"uagb-heading-text\">EVENTS, THEMATIC AREAS, AND OFF-SITE EVENTS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Confirmed features include the <strong>Raw Wine<\/strong> super tasting, scheduled for Monday, April 13, the <strong>Vinitaly Bio<\/strong> areas, <strong>Amphora Revolution<\/strong> in collaboration with <strong>Merano WineFestival<\/strong> and <strong>The WineHunter<\/strong> (Pavilion 8), <strong>Xcellent Beers<\/strong>, <strong>Micro Mega Wines<\/strong>, and <strong>Enolitech<\/strong>, the international exhibition dedicated to wine and beer technologies.<\/p>\n\n<p class=\"wp-block-paragraph\">The prologue remains entrusted to <strong>Vinitaly Opera Wine<\/strong> on Saturday, April 11, at the Gallerie Mercatali, featuring 150 wineries selected by Wine Spectator in the \u201cLegacy Icon,\u201d \u201cClassic,\u201d and \u201cNew Voices\u201d categories. The Vinitaly Design Award, the competition evaluating 21 packaging categories for the wine, spirits, beer, and extra virgin olive oil sectors, turns 30. Selections are scheduled for April 3 and 4, with the awards ceremony on April 11 at the Teatro Ristori in Verona.  <\/p>\n\n<p class=\"wp-block-paragraph\">For the public, <strong>Vinitaly and the City<\/strong> returns from April 10 to 12 in the center of Verona. In collaboration with the Valpolicella Wine Route, the off-site event opens up to wine tourism with an Experience Token included in the tasting pass, valid from April 13 to May 3 for visits and tastings at 12 participating wineries. The Vinitaly &amp; the Night evenings at the Gallerie Mercatali on April 11, 12, and 14 are also confirmed.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the exhibition center already fully booked, Vinitaly 2026 is expanding its offering toward new market segments, strengthening content, and accelerating profiled incoming visitors from over 70 target countries. The 58th edition of the only international event entirely dedicated to Italian wine is scheduled at Veronafiere from April 12 to 15, 2026. Promotion, internationalization, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":101176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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