{"id":101100,"date":"2026-01-13T07:00:00","date_gmt":"2026-01-13T06:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/xtrawine-wine-back-labels-there-is-a-major-transparency-issue-in-italy\/"},"modified":"2026-05-21T09:32:28","modified_gmt":"2026-05-21T07:32:28","slug":"xtrawine-wine-back-labels-there-is-a-major-transparency-issue-in-italy","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/xtrawine-wine-back-labels-there-is-a-major-transparency-issue-in-italy\/","title":{"rendered":"Xtrawine wine back labels: there is a major transparency issue in Italy"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6><strong>IN BREVE<\/strong><\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The transparency of wine back labels remains an unresolved issue, highlighted by the case of Xtrawine&#8217;s Barolo Vigne Piemontesi and the e-commerce site&#8217;s entire Vigne d&#8217;Italia line.<\/li>\n\n\n\n<li>The Xtrawine product sheet even credits &#8220;Vigne Piemontesi&#8221; as the winery, but this name does not refer to a company, but rather to a commercial brand.<\/li>\n\n\n\n<li>The code (legitimately) indicated on the label provides no concrete information to the consumer, making it difficult to identify the producer.<\/li>\n\n\n\n<li>The choice to use fantasy names and alphanumeric codes, allowed in Europe, calls into question transparency and trust in the wine sector.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Transparency in Italian wine<\/strong> continues to be an unresolved issue. Not due to a lack of regulations, but because of the <strong>systematic use of gray areas<\/strong> permitted by European legislation. The case of <strong>Barolo &#8220;Vigne Piemontesi&#8221;<\/strong>, on sale at <strong>Xtrawine<\/strong>, is emblematic and deserves a detailed analysis. It clearly demonstrates how far the system is from the <strong>consumer&#8217;s need for clarity<\/strong>, despite the <a href=\"https:\/\/www.winemag.it\/critiche-nuova-etichettatura-vini-ue-ingredienti-esultano-federmosti-must\/\" target=\"_blank\" rel=\"noreferrer noopener\">nutritional QR codes<\/a> promoted by Brussels bureaucrats and the <strong>consumption crisis<\/strong>.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c78dbbaf\"><h5 class=\"uagb-heading-text\"><strong>VIGNE PIEMONTESI IS NOT A WINERY<\/strong>: CASCINA CHICCO IS<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The <strong>product sheet on the Xtrawine website<\/strong>\u2014an e-commerce platform owned by the private equity fund <strong>Made in Italy Fund<\/strong>, promoted by <strong>Quadrivio &amp; Pambianco<\/strong>; with a turnover of 8.87 million euros in 2024, down 29.9% compared to 2021\u2014lists <strong>&#8220;Vigne Piemontesi&#8221; as the &#8220;producer&#8221;<\/strong> of this Barolo. But <strong>&#8220;Vigne Piemontesi&#8221; is not a winery<\/strong>. It is not a farm. It is not an identifiable production entity in the region. <strong>It is a fantasy name<\/strong> chosen for a commercial line of wines linked to an Xtrawine selection, behind which Piedmontese winemakers and bottlers operate.   <\/p>\n\n<p class=\"wp-block-paragraph\">This falls within the scope of the <strong>Xtrawine &#8220;private label&#8221; project called &#8220;Le Vigne d&#8217;Italia&#8221;<\/strong>. &#8220;A journey through the Italian regions to tell the story of and celebrate wine as an authentic experience.&#8221; This includes\u2014in addition to &#8220;<strong>Vigne Piemontesi<\/strong>&#8220;\u2014also &#8220;<strong>Vigne Toscane<\/strong>&#8221; (the producer of the Brunello is <strong>Cantina di Montalcino<\/strong>), &#8220;<strong>Vigne Venete<\/strong>&#8221; (the producer of the Amarone della Valpolicella is the <strong>Accordini Stefano<\/strong> farm), and &#8220;<strong>Vigne Alto Adige<\/strong>&#8221; (the producer of the Pinot Nero is <strong>Cantina Valle Isarco &#8211; Eisacktaler Kellerei<\/strong>). Simply turning the bottle around should clarify the matter and complete the picture. Instead, the opposite happens.    <\/p>\n\n<p class=\"wp-block-paragraph\">The name of the producing company does not appear on the back label of the Barolo\u2014nor on the other wines in the Vigne d&#8217;Italia line. <strong>There is no reference to Cascina Chicco<\/strong>\u2014the Piedmontese company owned by brothers <strong>Enrico and Marco Faccenda<\/strong>\u2014the winery that actually produced and bottled the Docg red wine (which is, incidentally, of indisputable quality: 91\/100 Winemag). Rather, the wording is limited to what is required by law: &#8220;<strong>Bottled at source by IT CN 8511<\/strong>&#8221; and &#8220;<strong>distributed by WBX Srl, Forl\u00ec<\/strong>,&#8221; which is the Xtrawine company itself. <\/p>\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-4bc42e2f     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--carousel\">\n\t\t\t\t\t\t\t\t<div class=\"uagb-slick-carousel uagb-block-4bc42e2f\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"96530\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-d-italia-xtrawine-produttore-cantina-ma-e-nome-marchio-privato.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-d-italia-xtrawine-produttore-cantina-ma-e-nome-marchio-privato-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-d-italia-xtrawine-produttore-cantina-ma-e-nome-marchio-privato.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&apos;\u00e8 un grande problema di trasparenza pinot nero vigne d italia xtrawine produttore cantina ma \u00e8 nome marchio privato\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tXtrawine wine back labels: there is a major transparency issue in Italy\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"96525\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-brunello-di-montalcino-vigne-toscane.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-brunello-di-montalcino-vigne-toscane-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-brunello-di-montalcino-vigne-toscane.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&apos;\u00e8 un grande problema di trasparenza brunello di montalcino vigne toscane\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tXtrawine wine back labels: there is a major transparency issue in Italy\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"96524\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-amarone-della-valpolicella-vigne-venete.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-amarone-della-valpolicella-vigne-venete-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-amarone-della-valpolicella-vigne-venete.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&apos;\u00e8 un grande problema di trasparenza amarone della valpolicella vigne venete\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tXtrawine wine back labels: there is a major transparency issue in Italy\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"96523\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-alto-adige-1.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-alto-adige-1-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-alto-adige-1.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&apos;\u00e8 un grande problema di trasparenza pinot nero vigne alto adige\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tXtrawine wine back labels: there is a major transparency issue in Italy\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"96526\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--carousel\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi-840x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--carousel\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&apos;\u00e8 un grande problema di trasparenza barolo vigne piemontesi\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tXtrawine wine back labels: there is a major transparency issue in Italy\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__control-lightbox' tabindex='0'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper spectra-image-gallery__control-lightbox--main\" dir=\"\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-d-italia-xtrawine-produttore-cantina-ma-e-nome-marchio-privato.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&#039;\u00e8 un grande problema di trasparenza pinot nero vigne d italia xtrawine produttore cantina ma \u00e8 nome marchio privato\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-brunello-di-montalcino-vigne-toscane.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&#039;\u00e8 un grande problema di trasparenza brunello di montalcino vigne toscane\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-amarone-della-valpolicella-vigne-venete.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&#039;\u00e8 un grande problema di trasparenza amarone della valpolicella vigne venete\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-pinot-nero-vigne-alto-adige-1.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&#039;\u00e8 un grande problema di trasparenza pinot nero vigne alto adige\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi.jpg\" alt=\"Retro etichette vini Xtrawine in Italia c&#039;\u00e8 un grande problema di trasparenza barolo vigne piemontesi\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class='spectra-image-gallery__control-lightbox--close' aria-label=\"Close\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 320 512\"><path d=\"M310.6 361.4c12.5 12.5 12.5 32.75 0 45.25C304.4 412.9 296.2 416 288 416s-16.38-3.125-22.62-9.375L160 301.3L54.63 406.6C48.38 412.9 40.19 416 32 416S15.63 412.9 9.375 406.6c-12.5-12.5-12.5-32.75 0-45.25l105.4-105.4L9.375 150.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L160 210.8l105.4-105.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-105.4 105.4L310.6 361.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-uagb-advanced-heading uagb-block-cd5e0572\"><h5 class=\"uagb-heading-text\"><strong>ITALIAN WINE TRANSPARENCY<\/strong> AND THE USE OF THE WORDS &#8220;VIGNA&#8221; AND &#8220;VIGNE&#8221;<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>From a legal standpoint, everything is correct<\/strong>. From an informational standpoint, not quite. The code IT CN 8511 is <strong>an administrative identifier<\/strong>, <strong>not information that is understandable to someone buying a bottle<\/strong>. To trace it back to Cascina Chicco, one must query the <strong>SIAN (National Agricultural Information System) Register of Enological Establishments<\/strong> (<a href=\"https:\/\/www.sian.it\/mrggRegistriPubb\/vitivinicoloPubblico.do\" target=\"_blank\" rel=\"noreferrer noopener\">at this link<\/a>). This is a technical tool used by industry professionals and control authorities, <strong>certainly not by the average consumer<\/strong>.    <\/p>\n\n<p class=\"wp-block-paragraph\">In other words: anyone buying that Barolo\u2014or the other wines in the Xtrawine Le Vigne d&#8217;Italia line\u2014must <strong>struggle to find out who produced it<\/strong>. The information, (legitimately) hidden behind a code, is not evident either by reading the label or by consulting the well-known e-commerce site. <\/p>\n\n<p class=\"wp-block-paragraph\">The problem thus becomes systemic. While the physical label is minimal by nature, <strong>the digital channel could fill the information gap<\/strong>. Yet, exactly the opposite happens. The Xtrawine sheet not only fails to mention Cascina Chicco but <strong>credits &#8220;Vigne Piemontesi&#8221; as the &#8220;producer,&#8221; i.e., the producing winery<\/strong>. This reinforces the misunderstanding and builds a narrative that confuses the actual producer with a private label brand.    <\/p>\n\n<p class=\"wp-block-paragraph\">This is an attribution error that some social media commenters have already fallen for. Furthermore, <strong><a href=\"https:\/\/www.winemag.it\/etichetta-vini-gerry-scotti-nato-in-una-vigna-fuorilegge\/\" target=\"_blank\" rel=\"noreferrer noopener\">a questionable use of the word &#8220;Vigne&#8221; emerges, which in the past cost public figures like Gerry Scotti dearly<\/a><\/strong>, following a report by Winemag in 2017. <\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"G8qX8zzkDe\"><a href=\"https:\/\/www.winemag.it\/etichetta-vini-gerry-scotti-nato-in-una-vigna-fuorilegge\/\">Etichetta &#8220;fuorilegge&#8221; per i vini di Gerry Scotti: &#8220;Nato in una Vigna confonde il consumatore&#8221;<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cEtichetta \u201cfuorilegge\u201d per i vini di Gerry Scotti: \u201cNato in una Vigna confonde il consumatore\u201d\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/etichetta-vini-gerry-scotti-nato-in-una-vigna-fuorilegge\/embed\/#?secret=vAD4MnMTy1#?secret=G8qX8zzkDe\" data-secret=\"G8qX8zzkDe\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-8ef6aa24\"><h5 class=\"uagb-heading-text\"><strong>WINE BACK LABELS AND THE &#8220;ABSENCE&#8221; OF THE PRODUCER&#8217;S NAME<\/strong>: EVERYTHING IS LEGAL IN ITALY<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">This is not a marginal error or an editorial oversight.<strong> It is a choice<\/strong>. A choice that is part of a widespread practice: using fantasy names, umbrella brands, or private label names that ensure anonymity for the actual supplier and <strong>concentrate value on the commercial brand<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">The point is not to question the legitimacy of this model. European and Italian regulations allow it. The point is different: <strong>is all this compatible with the idea of wine culture that the sector continues to proclaim?<\/strong>  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5d676e5\"><h5 class=\"uagb-heading-text\"><strong>BOTTLER CODE AND THE LIMITS OF INFORMATION<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">For years, there has been talk of <strong>identity, territory, craftsmanship, sustainability, short supply chains, and the link with the producer<\/strong>. Then, at the decisive moment\u2014labeling\u2014<strong>the name of the person who makes the wine disappears behind an alphanumeric code<\/strong>. And online, instead of providing clarity, there is a preference for attributing the wine to <strong>a &#8220;winery&#8221; that, in fact, does not exist as an agricultural entity<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">The result is <strong>opaque communication<\/strong> that primarily alienates less experienced consumers\u2014the very ones the sector claims it wants to reach. How can people be expected to drink wine\u2014or even more, to understand and appreciate it\u2014if they are <strong>not even clearly told who produces it<\/strong>?  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-64ef7ae1\"><h5 class=\"uagb-heading-text\"><strong>BAROLO VIGNE PIEMONTESI XTRAWINE AND THE DIGITAL NARRATIVE OF WINE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The <strong>case of Barolo Vigne Piemontesi Xtrawine<\/strong> and the wines of the Vigne d&#8217;Italia line is just one example, but it is particularly significant because it <strong>combines three levels of ambiguity<\/strong>: a back label that does not name the producer, a code incomprehensible to the public, and an e-commerce site that credits a commercial brand as a winery. Everything is formally correct, it seems. Everything is deeply <strong>removed from any idea of transparency<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If Italian wine really wants to regain credibility<\/strong>, especially with the new generations, it must start here. By <strong>clearly stating who is behind a bottle<\/strong>. Without codes, without narrative shortcuts, without convenience brands. Because <strong>transparency is not a bureaucratic detail<\/strong>. It is a minimum condition for trust. A <strong>value<\/strong>. Not a risk to be contained.      <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transparency in Italian wine continues to be an unresolved issue. Not due to a lack of regulations, but because of the systematic use of gray areas permitted by European legislation. The case of Barolo &#8220;Vigne Piemontesi&#8221;, on sale at Xtrawine, is emblematic and deserves a detailed analysis. It clearly demonstrates how far the system is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":101108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82746,82271],"tags":[87085,83118,87077,87076,87079,84308,84858,87074,87087,87088,87082,87066,87086,87072,87083,87084,87089,87068,87070,87081],"class_list":["post-101100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-wine-news","tag-accordini-stefano","tag-amarone-della-valpolicella","tag-back-label","tag-barolo-2021","tag-bottler-code","tag-brunello-di-montalcino","tag-cantina-valle-isarco","tag-cascina-chicco","tag-enrico-faccenda","tag-marco-faccenda","tag-private-label-wine","tag-sian","tag-vigne-alto-adige","tag-vigne-piemontesi","tag-vigne-toscane","tag-vigne-venete","tag-wbx-srl","tag-wine-labels","tag-wine-transparency","tag-xtrawine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Xtrawine wine back labels: major transparency issue in Italy<\/title>\n<meta name=\"description\" content=\"Wine back labels: there is a major transparency issue in Italy. 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Nel 2024 mi \u00e8 stato assegnato un premio nazionale di giornalismo enogastronomico.","sameAs":["https:\/\/www.winemag.it\/","https:\/\/www.facebook.com\/davidebortone","https:\/\/www.instagram.com\/davide.bortone.winemag\/","https:\/\/www.linkedin.com\/in\/winemag-vinialsupermercato-davide-bortone\/","https:\/\/x.com\/wine_mag","https:\/\/www.youtube.com\/c\/DavideBortone1"],"knowsAbout":["wine","vino"],"knowsLanguage":["English","Italian"],"jobTitle":"direttore","worksFor":"WineMag.it","url":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi.jpg",960,640,false],"thumbnail":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi-500x280.jpg",500,280,true],"medium":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi-660x365.jpg",660,365,true],"medium_large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi-768x512.jpg",768,512,true],"large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi-840x640.jpg",840,640,true],"1536x1536":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi.jpg",960,640,false],"2048x2048":["https:\/\/www.winemag.it\/wp-content\/uploads\/2026\/01\/Retro-etichette-vini-Xtrawine-in-Italia-ce-un-grande-problema-di-trasparenza-barolo-vigne-piemontesi.jpg",960,640,false]},"uagb_author_info":{"display_name":"Davide Bortone","author_link":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"},"uagb_comment_info":0,"uagb_excerpt":"Transparency in Italian wine continues to be an unresolved issue. Not due to a lack of regulations, but because of the systematic use of gray areas permitted by European legislation. The case of Barolo &#8220;Vigne Piemontesi&#8221;, on sale at Xtrawine, is emblematic and deserves a detailed analysis. It clearly demonstrates how far the system is&hellip;","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/101100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=101100"}],"version-history":[{"count":2,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/101100\/revisions"}],"predecessor-version":[{"id":101161,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/101100\/revisions\/101161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/101108"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=101100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=101100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=101100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}