{"id":100986,"date":"2025-12-28T07:00:00","date_gmt":"2025-12-28T06:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/2025-lombardy-harvest-ascovilo-high-quality-market-under-pressure\/"},"modified":"2026-05-21T09:31:40","modified_gmt":"2026-05-21T07:31:40","slug":"2025-lombardy-harvest-ascovilo-high-quality-market-under-pressure","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/2025-lombardy-harvest-ascovilo-high-quality-market-under-pressure\/","title":{"rendered":"2025 Lombardy Harvest, Ascovilo: &#8220;High Quality, Market Under Pressure&#8221;"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The 2025 harvest in Lombardy produced high-quality grapes, but in a challenging economic context.<\/li>\n\n\n\n<li>Giovanna Prandini, president of Ascovilo, highlights the importance of strengthening consortia to support regional viticulture.<\/li>\n\n\n\n<li>Despite production being below average, the reduction in volumes could help rebalance the market.<\/li>\n\n\n\n<li>Consortia must act as strategic levers, creating synergies and investing in promotion and innovation.<\/li>\n\n\n\n<li>Collaboration between consortia and producers is essential to address current challenges and transform them into growth opportunities.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The <strong>2025 harvest in Lombardy<\/strong> delivers high-quality grapes and an improvement over the previous vintage, but unfolds in an increasingly complex economic scenario. Below-average production, <strong>slowing consumption, rising costs, and tensions in international markets<\/strong> prompt <strong>Ascovilo<\/strong> to draw attention to the need for a systemic approach and to strengthen the role of Consortia in supporting regional viticulture.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c8e748e6\"><h5 class=\"uagb-heading-text\"><strong>2025 LOMBARDY HARVEST: GRAPE QUALITY AND VINTAGE CONDITIONS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">&#8220;The 2025 harvest in Lombardy has given us encouraging signs,&#8221; notes <strong>Giovanna Prandini<\/strong>, president of AsCoViLo, the association of 13 Wine Protection Consortia of Lombardy. &#8220;Compared to 2024,&#8221; she continues, &#8220;we obtained very high-quality grapes thanks to a favorable vintage with good acidity, generous production, and healthy grapes.&#8221; <\/p>\n\n<p class=\"wp-block-paragraph\">From an agronomic standpoint, <strong>the vintage shows a balanced profile<\/strong>, with regular ripening and good sanitary condition of grapes in the main Lombard wine-growing areas. A result that reinforces expectations for the <strong>quality of wines from the 2025 Lombardy harvest<\/strong>, albeit in a production context showing some strain. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-728cd8bb\"><h5 class=\"uagb-heading-text\"><strong>BELOW-AVERAGE PRODUCTION AND INVENTORY MANAGEMENT<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The quantitative data remains below the recent average. &#8220;However, we remain <strong>below the average production for the 2020-2024 period<\/strong>,&#8221; Prandini continues, &#8220;and this, at a time of declining consumption, <strong>might not be entirely negative<\/strong> if it allowed us to <a href=\"https:\/\/www.winemag.it\/crisi-vino-frescobaldi-estirpi-vigneti-rischio-sociale-non-soluzione\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduce inventories from previous vintages<\/a>.&#8221; <\/p>\n\n<p class=\"wp-block-paragraph\">The reduction in volumes, at this stage, is also seen as a possible tool for rebalancing the market, particularly for denominations dealing with high stock levels and less dynamic demand compared to the past.<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yazdbh6yk2\"><a href=\"https:\/\/www.winemag.it\/c-era-una-volta-il-vino-europa-estirpa-vigneti-invece-di-evolversi\/\">C&#8217;era una volta il vino: l&#8217;Europa estirpa vigneti invece di evolversi<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cC\u2019era una volta il vino: l\u2019Europa estirpa vigneti invece di evolversi\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/c-era-una-volta-il-vino-europa-estirpa-vigneti-invece-di-evolversi\/embed\/#?secret=ua43uaNUtx#?secret=yazdbh6yk2\" data-secret=\"yazdbh6yk2\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-072ffc46\"><h5 class=\"uagb-heading-text\"><strong>WINE MARKET: DECLINING CONSUMPTION AND COMPRESSED MARGINS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The <strong>central issue, however, remains commercial<\/strong>. &#8220;The real question,&#8221; adds Giovanna Prandini, &#8220;is how to support the market. <strong>Domestic and foreign demand is slowing<\/strong>, not only due to tariffs but also because of a shift in consumption toward other product types, in a context where costs continue to rise, compressing margins for agricultural businesses.&#8221; <\/p>\n\n<p class=\"wp-block-paragraph\">Alongside declining consumption are structural factors affecting the <strong>profitability of viticulture in Lombardy<\/strong>, forcing businesses to <strong><a href=\"https:\/\/www.winemag.it\/en\/once-upon-a-time-there-was-wine-europe-uproots-vineyards-instead-of-evolving\/\" target=\"_blank\" rel=\"noreferrer noopener\">revise their production and commercial strategies<\/a><\/strong>. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2e2cea25\"><h5 class=\"uagb-heading-text\"><strong>WINE BUSINESSES AND COMPETITIVENESS: BEYOND SIZE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">According to Ascovilo, the response to difficulties does not necessarily lie in <strong>increasing business size<\/strong>. &#8220;This is where we must overcome a deeply rooted misconception. Small size,&#8221; Prandini explains, &#8220;can become a competitive advantage if accompanied by a <strong>modern business culture<\/strong>, the ability to read numbers, to plan, and to embrace the right expertise. In this scenario, unity truly makes strength.&#8221;   <\/p>\n\n<p class=\"wp-block-paragraph\">Economic management, planning, and <strong>openness to specialized expertise<\/strong> become central elements in addressing a phase of change affecting the entire wine sector.<\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0df93383\"><h5 class=\"uagb-heading-text\">GIOVANNA PRANDINI (ASCOVILO): &#8220;<strong>PROTECTION CONSORTIA MUST WORK ON A SYSTEMIC STRATEGY<\/strong>&#8220;<\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The role of Consortia emerges as a strategic lever. &#8220;<strong>Consortia are not just protection tools<\/strong>, but fundamental strategic levers,&#8221; concludes the head of the Lombard association. &#8220;<strong>Working systemically means creating critical mass<\/strong>, speaking with a unified voice in the markets, sharing investments in promotion, sustainability, and innovation, and enhancing denominations and territories in a coherent and recognizable way.&#8221; <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;<strong>It is not size that determines the fate of Lombard wine businesses<\/strong>,&#8221; Giovanna Prandini concludes, &#8220;but the vision with which they face change. And today this vision inevitably requires strong collaboration between consortia and producers, capable of transforming a complex phase into an opportunity for shared growth.&#8221; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2025 harvest in Lombardy delivers high-quality grapes and an improvement over the previous vintage, but unfolds in an increasingly complex economic scenario. Below-average production, slowing consumption, rising costs, and tensions in international markets prompt Ascovilo to draw attention to the need for a systemic approach and to strengthen the role of Consortia in supporting [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":100989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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