{"id":100710,"date":"2025-08-14T11:32:43","date_gmt":"2025-08-14T09:32:43","guid":{"rendered":"https:\/\/www.winemag.it\/summer-barbera-boom-in-costigliole-dasti-a-lesson-for-an-italian-wine-industry-in-crisis\/"},"modified":"2026-05-21T09:22:35","modified_gmt":"2026-05-21T07:22:35","slug":"summer-barbera-boom-in-costigliole-dasti-a-lesson-for-an-italian-wine-industry-in-crisis","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/summer-barbera-boom-in-costigliole-dasti-a-lesson-for-an-italian-wine-industry-in-crisis\/","title":{"rendered":"Summer Barbera boom in Costigliole d&#8217;Asti: a lesson for an Italian wine industry in crisis"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Piedmont&#8217;s symbolic red, served at a temperature of 11 degrees, is a hit with foreign tourists and local visitors alike. The event, conceived by the Municipality of Costigliole in collaboration with AIS sommelier teams, is a success that was far from guaranteed. It is the result of meticulous preparation and a new way of storytelling and promoting red wine in the summer.  <\/p>\n<\/blockquote>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#4527a4&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>EDITORIAL<\/strong> &#8211; With the <strong>2025 harvest<\/strong> in full swing across Italy, a load of grapes arriving at the press is expected to reach 40-45 million hectoliters. This will exceed the unsold stocks in Italian cellars, which stood at 39.8 million hectoliters in storage as of July 30. <strong>Costigliole d&#8217;Asti<\/strong> is teaching the &#8220;Bel Paese&#8221; <strong>how to talk about and promote wine in 2025<\/strong>. This is a turning point for the <strong>consumption crisis\u2014which is actually more of an identity crisis<\/strong> and how it should, first and foremost, be addressed. A <strong>stagnant sector on the brink of the abyss<\/strong>, partly due to an aging and inadequate leadership class, is the problem. It is unable to find solutions to the structural problems it created itself during the\u2014anything but biblical\u2014era of the fat and drunken cows.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-55f83d1c\"><h5 class=\"uagb-heading-text\"><strong>BARBERA SUMMER FESTIVAL: MUCH MORE THAN A WINE EVENT<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Costigliole d&#8217;Asti, a charming Piedmontese village of just over 5,500 inhabitants, has managed to pull off a <strong>miracle against the trend<\/strong>. It did so without disrupting the status quo too much. Instead, it stands as an example for the entire country, pulling nothing other than its own rabbit out of the hat: Barbera. Indeed, the <strong>Barbera Summer Festival 2025<\/strong>\u2014&#8221;concerts, tastings, cuisine, nature&#8221; at the San Michele Amphitheatre\u2014took place over <strong>four evenings from June 25 to July 30<\/strong>. It surpassed the now well-established acclaim of Rosso Barbera, the annual showcase for the grape variety held at the Castle, traditionally between October and November.     <\/p>\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-f21a17b9     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--grid spectra-image-gallery__layout--grid-col-3 spectra-image-gallery__layout--grid-col-tab-3 spectra-image-gallery__layout--grid-col-mob-2\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93597\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-24-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-24-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-24-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival 2025\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93596\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-23-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-23-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-23-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival 2025\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93595\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-22-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-22-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-22-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival 2025\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93594\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-21-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-21-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-21-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival 2025\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93593\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-20-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-20-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-20-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival 2025\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93592\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-19-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-19-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-19-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival 2025\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93574\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-1-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-1-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-1-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\toplus_4194304\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93575\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-2-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-2-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-2-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\toplus_4194304\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93579\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-6-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-6-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-6-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival 2025\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__control-lightbox' tabindex='0'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper spectra-image-gallery__control-lightbox--main\" dir=\"\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-24-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-23-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-22-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-21-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-20-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-19-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-1-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-2-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-6-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class='spectra-image-gallery__control-lightbox--close' aria-label=\"Close\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 320 512\"><path d=\"M310.6 361.4c12.5 12.5 12.5 32.75 0 45.25C304.4 412.9 296.2 416 288 416s-16.38-3.125-22.62-9.375L160 301.3L54.63 406.6C48.38 412.9 40.19 416 32 416S15.63 412.9 9.375 406.6c-12.5-12.5-12.5-32.75 0-45.25l105.4-105.4L9.375 150.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L160 210.8l105.4-105.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-105.4 105.4L310.6 361.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><br\/>The <strong>endless queues<\/strong> to secure a glass for the tasting of Barbera (and Moscato d&#8217;Asti, including the dry version) from over 70 wineries, paired with hot dishes prepared on the spot, tell the story of the beauty and quality of <strong>an Italy that, if it wants to, still knows how to win over both young and old<\/strong>. This happens around a glass of wine and a gastronomic offering without too many frills. Isn&#8217;t this the strength, even in terms of image, of our country? The architects of this unparalleled success were the <strong>Municipality of Costigliole d&#8217;Asti<\/strong>, a young and highly dynamic team\u2014coincidentally&#8230;\u2014of <strong>AIS sommeliers<\/strong>, and volunteers from the local <strong>Pro Loco<\/strong>. The event was sponsored by the Barbera d&#8217;Asti and Moscato d&#8217;Asti Consortia.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f33c4362\"><h5 class=\"uagb-heading-text\"><strong>PREPARATIONS UNDERWAY FOR ROSSO BARBERA 2025 AT THE CASTLE OF COSTIGLIOLE D&#8217;ASTI<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">\u201cThe results of the Barbera Summer Festival 2025,\u201d comments <strong>Laura Bianco<\/strong>, Deputy Mayor in charge of Events, \u201chave been extraordinary. So much so that we plan to <strong>extend the 2026 edition to every Wednesday in July<\/strong>, adding at least one evening. The opening night last June started with at least 400-500 people. Then it was a crescendo, reaching a thousand on the final night. <strong>No one had ever pushed Barbera in the summer like we have<\/strong>. Doing so during this crisis for Italian wine, which particularly penalizes red wines, was courageous. Now we just have to study something more for next year. We are already focused on the winter event, <strong>Rosso Barbera 2025<\/strong>, scheduled from October 31 to November 3 at the Castle of Costigliole d&#8217;Asti.\u201d      <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Pierluigi Bianco<\/strong> is the <strong>AIS Asti<\/strong> sommelier who coordinated the tasting counters. \u201cThe idea,\u201d he explains, \u201cis to <strong>offer these young Barberas, vinified in steel, at a temperature of 11 degrees<\/strong>. In a short time, in the glass, they reach 14-15 degrees in summer. Something we are, unfortunately, not used to. But thanks to events like the Barbera Summer Festival, it could become the rule. In fact, it&#8217;s normal to chill the ros\u00e9, sparkling, and spumante versions of Barbera. <strong>Finding the classic red version served chilled<\/strong> is almost a miracle. I believe it&#8217;s time to start considering this service method as normal in restaurants of all levels.\u201d      <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-78c4f5d6\"><h5 class=\"uagb-heading-text\"><strong>WINE, FOOD, TOURISM: BARBERA SUMMER FESTIVAL IS A TERRITORIAL PACT<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Not just wine. There was also space for food in the splendid setting of the San Michele Amphitheatre in Costigliole d&#8217;Asti. Because summer Barbera, served chilled, opens up the range of Piedmont&#8217;s symbolic red wine. It goes from a simple glass to be enjoyed on its own to the <strong>most diverse pairings<\/strong>. \u201cThree appetizers, a first course, and a second course, from French fries to agnolotti, including the classic salamella sausage,\u201d emphasizes the president of the Pro Loco, <strong>Pietro Luca Casuccio<\/strong>.    <\/p>\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-931144a1     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--grid spectra-image-gallery__layout--grid-col-3 spectra-image-gallery__layout--grid-col-tab-3 spectra-image-gallery__layout--grid-col-mob-2\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93576\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-3-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-3-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-3-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93580\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-7-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-7-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-7-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93577\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-4-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-4-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-4-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93578\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source 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srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-11-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-11-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer 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srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-13-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-13-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer 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src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-18-660x365.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tBarbera Summer Festival\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__control-lightbox' tabindex='0'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper spectra-image-gallery__control-lightbox--main\" dir=\"\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-3-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-7-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div 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data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-17-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Barbera-d-estate-boom-a-Costigliole-d-Asti-lezione-all-Italia-del-vino-in-crisi-barbera-summer-festival-18-scaled.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class='spectra-image-gallery__control-lightbox--close' aria-label=\"Close\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 320 512\"><path d=\"M310.6 361.4c12.5 12.5 12.5 32.75 0 45.25C304.4 412.9 296.2 416 288 416s-16.38-3.125-22.62-9.375L160 301.3L54.63 406.6C48.38 412.9 40.19 416 32 416S15.63 412.9 9.375 406.6c-12.5-12.5-12.5-32.75 0-45.25l105.4-105.4L9.375 150.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L160 210.8l105.4-105.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-105.4 105.4L310.6 361.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><br\/>\u201cWe are extremely satisfied with the success of this &#8216;year zero.&#8217; We are already ready for a 2026 edition that, in the best of hopes, will confirm the excellent debut in terms of extraordinary public participation.\u201d <strong>There was also room for cocktails with the<\/strong> <strong>Barberino<\/strong>, a creation by the owner of the <strong>Enoteca Bar Roma<\/strong> in Costigliole d&#8217;Asti, <strong>Gino Risso<\/strong>. This was a true \u201ccult\u201d hit in the nineties. In this establishment, beer was banned. Only quality Asti and Piedmontese wines were served, even by the glass.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-a7a1d5be\"><h5 class=\"uagb-heading-text\"><strong>COSTIGLIOLE D&#8217;ASTI: WINE (STILL) DRIVES TOURISM<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">A territory, that of Costigliole, rows together in the same direction, turning the moment of crisis for red wines into an opportunity. \u201cFollowing up on Rosso Barbera through the Barbera Summer Festival,\u201d comments the Mayor of Costigliole d&#8217;Asti, <strong>Enrico Alessandro Cavallero<\/strong>, \u201chas proved to be a very successful move. We managed to demonstrate that this red wine, served chilled, can be drunk in any season. But that&#8217;s not the only goal achieved.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIn recent years we have managed to <strong>consolidate tourism in Costigliole d&#8217;Asti, with an increase of 5,000 visitors<\/strong> in the last year alone, 90% of whom were foreigners. We are talking about significant numbers, in the region of 29,000 people. Tourists who are increasingly discovering our territory and its great treasure, Barbera. This,\u201d concludes the mayor of the Piedmontese village, \u201cis also thanks to the <strong>increase in accommodation facilities, which have grown from just over 20 to about 70<\/strong>. The success of the Barbera Summer Festival gives people one more reason to visit Costigliole d&#8217;Asti, or to return to stay in our Municipality.\u201d    <\/p>\n\n<p class=\"wp-block-paragraph\" style=\"font-size:0px\">Summer Barbera boom in Costigliole d&#8217;Asti: a lesson for an Italian wine industry in crisis. <a href=\"https:\/\/www.comune.costigliole.at.it\/\">https:\/\/www.comune.costigliole.at.it\/<\/a>.<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"UKZTKPzqJo\"><a href=\"https:\/\/www.winemag.it\/vini-rossi-estate-ristoratori-non-hanno-nemmeno-frigo-gianluca-morino\/\">Vini rossi d&#8217;estate? Morino: \u00abRistoratori senza frigo e ricarichi alle stelle\u00bb<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cVini rossi d\u2019estate? Morino: \u00abRistoratori senza frigo e ricarichi alle stelle\u00bb\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/vini-rossi-estate-ristoratori-non-hanno-nemmeno-frigo-gianluca-morino\/embed\/#?secret=MwQ2J5IXy2#?secret=UKZTKPzqJo\" data-secret=\"UKZTKPzqJo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Piedmont&#8217;s symbolic red, served at a temperature of 11 degrees, is a hit with foreign tourists and local visitors alike. The event, conceived by the Municipality of Costigliole in collaboration with AIS sommelier teams, is a success that was far from guaranteed. It is the result of meticulous preparation and a new way of storytelling [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":100714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82746,82271],"tags":[1906,5826,78542,57547,42845,564,83302,83773,3946,86152,43,83776],"class_list":["post-100710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","category-wine-news","tag-barbera","tag-barbera-dasti","tag-barbera-summer-festival","tag-consumption","tag-costigliole-dasti","tag-davide-bortone","tag-editorial","tag-red-wines","tag-summer","tag-summer-red-wines","tag-wine","tag-wine-crisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Summer Barbera in Costigliole d&#039;Asti: a lesson for an Italian wine industry in crisis<\/title>\n<meta name=\"description\" content=\"Summer Barbera boom in Costigliole d&#039;Asti: a lesson for an Italian wine industry in crisis. 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