{"id":100698,"date":"2025-08-14T11:28:49","date_gmt":"2025-08-14T09:28:49","guid":{"rendered":"https:\/\/www.winemag.it\/red-wines-in-summer-morino-restaurateurs-without-fridges-and-sky-high-markups\/"},"modified":"2026-05-21T09:22:35","modified_gmt":"2026-05-21T07:22:35","slug":"red-wines-in-summer-morino-restaurateurs-without-fridges-and-sky-high-markups","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/red-wines-in-summer-morino-restaurateurs-without-fridges-and-sky-high-markups\/","title":{"rendered":"Red wines in summer? Morino: &#8220;Restaurateurs without fridges and sky-high markups&#8221;"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The Piedmontese winemaker pulls no punches at the Barbera Summer Festival: &#8220;We need to invest to encourage customers to drink. I&#8217;ve seen one of my wines that leaves the cellar at 7.70 euros listed at 38 euros. People aren&#8217;t crazy. And we producers should reach out more to the end customers.&#8221;<\/p>\n<\/blockquote>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">\u201c<strong>Barbera and red wines in summer?<\/strong> The problem is that <strong>the restaurant industry isn&#8217;t investing. They don&#8217;t have fridges for red wines<\/strong>, which in my opinion should be kept at the right temperature, not served warm as often happens. <strong>The other problem is the markups<\/strong> applied in certain restaurants. Some wines have absurd prices: I&#8217;ve seen one of my wines that starts at 7.70 euros priced at 38 euros.\u201d <strong>Gianluca Morino<\/strong> doesn&#8217;t mince words when caught by Winemag in Costigliole d&#8217;Asti, at the tasting booths of the final evening of the <strong><a href=\"https:\/\/www.winemag.it\/barbera-summer-festival-costigliole-d-asti-lezione-italia-vino-in-crisi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barbera Summer Festival 2025<\/a><\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">The <strong>winemaker and owner of Cascina Garitina<\/strong> also admits some fault. \u201c<strong>Wineries should invest more<\/strong>,\u201d he emphasizes, \u201cand try to get closer to the end customer. We can organize events and create opportunities to meet. It\u2019s hard to say, because the Horeca sector has supported us until now, it has fed us. But we should focus a bit less on certain restaurants and a bit more on wine shops, e-commerce, and winery events. <strong>Going directly to the end customer is a valid strategy<\/strong> in this period of wine consumption crisis and uncertainty about the sector&#8217;s future.\u201d   <\/p>\n\n<figure class=\"wp-block-pullquote has-medium-font-size\"><blockquote><p>In Milan, I certainly can&#8217;t tell all restaurateurs, without making due distinctions, that their markup is too high. I know the expenses they have. In some places, they are prohibitive. I don&#8217;t know how they stay open. It&#8217;s obvious, however, that marking up wine is the easiest way to make a profit. Many are looking at the American model.     <\/p><\/blockquote><\/figure>\n\n<p class=\"wp-block-paragraph\">Among the markets for the Piedmontese winery led by Gianluca Morino is indeed the United States. \u201c<strong>In the US<\/strong>,\u201d the Castel Boglione winemaker points out, \u201c<strong>wine consumption in restaurants is declining<\/strong>. This means people prefer to buy a bottle at a wine shop and drink it at home. The same is happening in Switzerland. In restaurants, wine costs insane amounts. Who goes to a restaurant in Switzerland to buy wine? People aren&#8217;t crazy. You find the same wine, with a fairly affordable price, <strong>on the list at 70-80 francs. These are unsustainable prices<\/strong>, which in their own way contribute to reducing consumption.\u201d However, there are exceptions, even in provincial areas like Asti.       <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-da512c4d\"><h5 class=\"uagb-heading-text\">CAMPANAR\u00d2, A VIRTUOUS RESTAURANT IN ASTI: RED WINES ALWAYS CHILLED<\/h5><\/div>\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-23cd7d43     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--grid spectra-image-gallery__layout--grid-col-2 spectra-image-gallery__layout--grid-col-tab-3 spectra-image-gallery__layout--grid-col-mob-2\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93613\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-scaled.jpeg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-840x840.jpeg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-660x365.jpeg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso (1)\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tAt Campanar\u00f2, a restaurant in Asti, red wines are always chilled\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93611\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-2-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-2-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-2-660x365.jpg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso (2)\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tAt Campanar\u00f2, a restaurant in Asti, red wines are always chilled\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93612\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-3-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-3-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-3-660x365.jpg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso (3)\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tAt Campanar\u00f2, a restaurant in Asti, red wines are always chilled\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-wrapper\" data-spectra-gallery-image-id=\"93610\" tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-scaled.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-840x840.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-660x365.jpg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tAt Campanar\u00f2, a restaurant in Asti, red wines are always chilled\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__control-lightbox' tabindex='0'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper spectra-image-gallery__control-lightbox--main\" dir=\"\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-scaled.jpeg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso (1)\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-2-scaled.jpg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso (2)\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-3-scaled.jpg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso (3)\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/campanaro-ristorante-asti-corso-alfieri-vini-rossi-sempre-in-fresco-grazie-a-Duilio-Moiso-e-al-figlio-Simone-Moiso-1-scaled.jpg\" alt=\"campanar\u00f2 ristorante asti corso alfieri vini rossi sempre in fresco grazie a Duilio Moiso e al figlio Simone Moiso\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class='spectra-image-gallery__control-lightbox--close' aria-label=\"Close\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 320 512\"><path d=\"M310.6 361.4c12.5 12.5 12.5 32.75 0 45.25C304.4 412.9 296.2 416 288 416s-16.38-3.125-22.62-9.375L160 301.3L54.63 406.6C48.38 412.9 40.19 416 32 416S15.63 412.9 9.375 406.6c-12.5-12.5-12.5-32.75 0-45.25l105.4-105.4L9.375 150.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L160 210.8l105.4-105.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-105.4 105.4L310.6 361.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\"><br\/>At <strong>Campanar\u00f2<\/strong>, located at Corso Alfieri 36, <strong>there is never a shortage of an <em>ice bucket<\/em> intended to cool down red wines<\/strong> like Barbera. In addition to fridges, the restaurant managed by the Moiso family since 2008 offers a subterranean wine cellar room with an excellent selection of Piedmontese (and other) wines. Serving red wines at the right temperature in summer\u2014meaning chilled\u2014must be the rule. You don&#8217;t necessarily need refrigerators if you really don&#8217;t want to invest.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">\u201c<strong>All you need is a basin and a few very cheap ice packs<\/strong>,\u201d add <strong>Duilio Moiso<\/strong> and his son <strong>Simone<\/strong>, \u201cthe blue ones you can easily buy anywhere for a few euros. And for those who order a bottle, once at the table, it is placed in <strong>an equally inexpensive <em>wine cooler<\/em>, metal chillers<\/strong> that work perfectly and are just as easy to find on the market. <strong>This way, wine is drunk (and sold) more<\/strong>.\u201d Seeing is believing.  <\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news wp-block-embed-winemag-it-davide-bortone-wine-magazine-italiano-guida-vini-wine-news\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"Nx27qaeCJn\"><a href=\"https:\/\/www.winemag.it\/barbera-summer-festival-costigliole-d-asti-lezione-italia-vino-in-crisi\/\">Barbera d&#8217;estate boom a Costigliole d&#8217;Asti: lezione all&#8217;Italia del vino in crisi<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u201cBarbera d\u2019estate boom a Costigliole d\u2019Asti: lezione all\u2019Italia del vino in crisi\u201d \u2014 Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" src=\"https:\/\/www.winemag.it\/barbera-summer-festival-costigliole-d-asti-lezione-italia-vino-in-crisi\/embed\/#?secret=I7JN1A9GWV#?secret=Nx27qaeCJn\" data-secret=\"Nx27qaeCJn\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\" style=\"font-size:0px\">Red wines in summer? Morino: &#8220;Restaurateurs without fridges and sky-high markups&#8221;. <a href=\"https:\/\/cascinagaritina.it\/\">https:\/\/cascinagaritina.it\/<\/a>. <a href=\"https:\/\/campanaroristorante.it\/\">https:\/\/campanaroristorante.it\/<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Piedmontese winemaker pulls no punches at the Barbera Summer Festival: &#8220;We need to invest to encourage customers to drink. I&#8217;ve seen one of my wines that leaves the cellar at 7.70 euros listed at 38 euros. People aren&#8217;t crazy. And we producers should reach out more to the end customers.&#8221; \u201cBarbera and red wines [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":100702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82420,82271,82440],"tags":[1935,86159,1906,78542,78543,787,83296,42845,78545,86150,789,86165,793,83773,86154,83309,86146,78546,3946,86153,86152,86163,86155],"class_list":["post-100698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurants-and-food","category-wine-news","category-wine-tourism","tag-asti","tag-asti-restaurant","tag-barbera","tag-barbera-summer-festival","tag-campanaro","tag-cascina-garitina","tag-catering-and-hospitality","tag-costigliole-dasti","tag-duilio-moiso","tag-fridge","tag-gianluca-morino","tag-ice-bucket","tag-morino","tag-red-wines","tag-refrigerators","tag-restaurant-wine-markups","tag-restaurateurs","tag-simone-moiso","tag-summer","tag-summer-red-wine","tag-summer-red-wines","tag-wine-cooler","tag-wine-markups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Red wines in summer? 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Nel 2024 mi \u00e8 stato assegnato un premio nazionale di giornalismo enogastronomico.","sameAs":["https:\/\/www.winemag.it\/","https:\/\/www.facebook.com\/davidebortone","https:\/\/www.instagram.com\/davide.bortone.winemag\/","https:\/\/www.linkedin.com\/in\/winemag-vinialsupermercato-davide-bortone\/","https:\/\/x.com\/wine_mag","https:\/\/www.youtube.com\/c\/DavideBortone1"],"knowsAbout":["wine","vino"],"knowsLanguage":["English","Italian"],"jobTitle":"direttore","worksFor":"WineMag.it","url":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Vini-rossi-d-estate-Morino-Ristoratori-senza-frigo-e-ricarichi-alle-stelle-barbera-summer-festival-ristorante-campanaro-asti.jpg",960,640,false],"thumbnail":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Vini-rossi-d-estate-Morino-Ristoratori-senza-frigo-e-ricarichi-alle-stelle-barbera-summer-festival-ristorante-campanaro-asti-500x280.jpg",500,280,true],"medium":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Vini-rossi-d-estate-Morino-Ristoratori-senza-frigo-e-ricarichi-alle-stelle-barbera-summer-festival-ristorante-campanaro-asti-660x365.jpg",660,365,true],"medium_large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Vini-rossi-d-estate-Morino-Ristoratori-senza-frigo-e-ricarichi-alle-stelle-barbera-summer-festival-ristorante-campanaro-asti-768x512.jpg",768,512,true],"large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Vini-rossi-d-estate-Morino-Ristoratori-senza-frigo-e-ricarichi-alle-stelle-barbera-summer-festival-ristorante-campanaro-asti-840x640.jpg",840,640,true],"1536x1536":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Vini-rossi-d-estate-Morino-Ristoratori-senza-frigo-e-ricarichi-alle-stelle-barbera-summer-festival-ristorante-campanaro-asti.jpg",960,640,false],"2048x2048":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/08\/Vini-rossi-d-estate-Morino-Ristoratori-senza-frigo-e-ricarichi-alle-stelle-barbera-summer-festival-ristorante-campanaro-asti.jpg",960,640,false]},"uagb_author_info":{"display_name":"Davide Bortone","author_link":"https:\/\/www.winemag.it\/en\/author\/davide-bortone\/"},"uagb_comment_info":0,"uagb_excerpt":"The Piedmontese winemaker pulls no punches at the Barbera Summer Festival: &#8220;We need to invest to encourage customers to drink. I&#8217;ve seen one of my wines that leaves the cellar at 7.70 euros listed at 38 euros. People aren&#8217;t crazy. And we producers should reach out more to the end customers.&#8221; \u201cBarbera and red wines&hellip;","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=100698"}],"version-history":[{"count":1,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100698\/revisions"}],"predecessor-version":[{"id":100708,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100698\/revisions\/100708"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/100702"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=100698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=100698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=100698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}