{"id":100480,"date":"2025-12-11T12:27:00","date_gmt":"2025-12-11T11:27:00","guid":{"rendered":"https:\/\/www.winemag.it\/mixology-experience-2026-international-business-and-training\/"},"modified":"2026-05-21T09:20:22","modified_gmt":"2026-05-21T07:20:22","slug":"mixology-experience-2026-international-business-and-training","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/mixology-experience-2026-international-business-and-training\/","title":{"rendered":"Mixology Experience 2026: International Business and Training"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Mixology Experience will take place from May 11 to 14, 2026, at Rho-Fiera Milano, highlighting the professional beverage sector.<\/li>\n\n\n\n<li>The event will focus on an expanded Business Match program to create relationships between exhibiting companies and international buyers.<\/li>\n\n\n\n<li>International talks and masterclasses on consumer trends and mixing techniques will be organized.<\/li>\n\n\n\n<li>The exhibition path will showcase the integration between food and beverage, with over 500 brands expected and new international entries.<\/li>\n\n\n\n<li>The fifth edition will focus on training and the immersive visitor experience, confirming its role as a market accelerator.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;isBackend&quot;:false,&quot;theme&quot;:&quot;default&quot;,&quot;label&quot;:true,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;hoverBackground&quot;:{&quot;color&quot;:&quot;&quot;},&quot;positionType&quot;:&quot;&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;positionOption&quot;:{&quot;top&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;30px&quot;,&quot;right&quot;:&quot;0px&quot;},&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;hoverIconColor&quot;:&quot;&quot;,&quot;hoverBorder&quot;:{&quot;radius&quot;:&quot;&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;,&quot;transform&quot;:&quot;0px&quot;,&quot;isCounter&quot;:false,&quot;counterText&quot;:&quot;Total Share&quot;,&quot;counterNumber&quot;:120,&quot;counterTypo&quot;:{&quot;fontSize&quot;:{&quot;desktop&quot;:22,&quot;tablet&quot;:18,&quot;mobile&quot;:16},&quot;fontWeight&quot;:500,&quot;fontFamily&quot;:&quot;ABeeZee&quot;},&quot;counterColor&quot;:&quot;black&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\"  \t>\r\n\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\"  \t>\r\n\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\"  \t>\r\n\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t\t\t<\/li>\r\n\r\n\t\t\t\t\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong>Mixology Experience<\/strong> returns <strong>from May 11 to 14, 2026<\/strong> in Hall 6 of <strong>Rho-Fiera Milano<\/strong>. The event, born from a Bartender.it project, confirms its position in the professional beverage landscape as a meeting point for companies, buyers, and Horeca operators. The event follows the results achieved in the 2025 edition within <strong>TuttoFood Milano<\/strong>, characterized by an increase in specialized visitors and foreign operators. Over the years, the format has intercepted the evolution of the contemporary bar, becoming a space dedicated to product innovation, mixing culture, and new beverage market dynamics.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7dfeaa6f\"><h5 class=\"uagb-heading-text\"><strong>BUSINESS MATCH AND INTERNATIONAL DIMENSION<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The 2026 edition will emphasize its <strong>global vocation<\/strong> with an expanded <strong>Business Match<\/strong> program. The goal is to create direct relationships between exhibiting companies and category managers from major global purchasing groups, along with national and international distribution platforms, importers, and Horeca buyers active in the sector&#8217;s main capitals. Delegations are expected from Europe, North America, the Middle East, and Asia.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cFor years we have aspired to contribute to the creation of a true international business opportunity for the beverage world,\u201d says Luca Pirola, creator and organizer. \u201cThe fifth edition of Mixology Experience brings with it a Horeca audience that can finally cross-pollinate an event that already expresses impressive numbers in terms of both visitors and national and international buyers.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The reference to the collaboration with TuttoFood remains central: \u201cTuttoFood is already the absolute leading trade fair for <strong>Retail and Large-Scale Retail (GDO) contacts<\/strong>, and the 2026 Business Match program will allow companies to meet the largest category managers of global purchasing groups, along with Italian and international distribution platforms.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">Pirola also previews the focus on content: \u201cA four-day event that optimizes all the commercial, export, and sales needs of beverage companies and all their brands. Without forgetting the professional audience: we will activate a program on the \u201c<strong>Main Stage<\/strong>\u201d and in the \u201c<strong>Main Bar Arena<\/strong>\u201d full of news, content, and experiences to live, confirming Mixology Experience as the place where the sector grows and recognizes itself.\u201d <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b9255168\"><h5 class=\"uagb-heading-text\"><strong>EXPANDING CULTURAL AND PROFESSIONAL PROGRAM<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The fifth edition will invest even more in <strong>training<\/strong> with a schedule centered on <strong>beverage pairing<\/strong> and the dialogue between cuisine, mixology, and hospitality. International talks with bartenders, bar consultants, and brand ambassadors are planned, as well as technical masterclasses on spirits, contemporary cocktails, advanced non-alcoholics, and consumer trends. Immersive experiences will accompany professional visitors throughout the event.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-66a57dc5\"><h5 class=\"uagb-heading-text\"><strong>AN EVOLVING ECOSYSTEM FOR THE SUPPLY CHAIN<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The exhibition path will highlight the crossover between <strong>food &amp; beverage,<\/strong> showing how modern mixing integrates with signature cuisine, casual dining, and emerging formats. Over 500 brands are expected, with several international new entries and a significant presence of emerging brands. The Beverage and Mixology Experience 2026 hall aims to consolidate its role as a market accelerator for spirits, liqueurs, premium soft drinks, advanced non-alcoholics, craft distillation, beers, sparkling wine, distributors, tech platforms for the beverage industry, bar equipment companies, and hospitality solutions.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mixology Experience returns from May 11 to 14, 2026 in Hall 6 of Rho-Fiera Milano. The event, born from a Bartender.it project, confirms its position in the professional beverage landscape as a meeting point for companies, buyers, and Horeca operators. The event follows the results achieved in the 2025 edition within TuttoFood Milano, characterized by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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