{"id":100399,"date":"2025-12-06T08:00:00","date_gmt":"2025-12-06T07:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/"},"modified":"2026-05-21T09:19:56","modified_gmt":"2026-05-21T07:19:56","slug":"sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/","title":{"rendered":"Sparkling Wines and HoReCa in Italy: Current Outlook and Strategies for Competing"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>The beverage market in the Italian HoReCa channel is going through a complex phase, with signs of a slowdown in consumption.<\/li>\n\n\n\n<li>Sparkling wines, which represent 33% of wine sales in the HoReCa channel, are the only growing segment, bolstered by Prosecco.<\/li>\n\n\n\n<li>There are approximately 2,000 beverage distributors in Italy, and wine accounts for 17% of their turnover, with significant differences between them.<\/li>\n\n\n\n<li>For effective positioning, wine producers must clearly define targets and consumption contexts, supporting the sales network.<\/li>\n\n\n\n<li>Despite the difficulties, sparkling wines offer commercial opportunities, highlighting the need to invest in targeted actions at points of consumption.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">The beverage market in the <strong>HoReCa<\/strong> channel in Italy is going through a <strong>complex phase<\/strong>. This is what emerges from the data presented by <strong>Bruno Berni<\/strong>, Business Development Manager at CFI Group, during the last edition of <strong><a href=\"https:\/\/www.winemag.it\/en\/durellofriends-2025-character-and-prospects-for-monti-lessini-doc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Durello&amp;Friends<\/a><\/strong>. Consumption is showing signs of a slowdown, while the sparkling wine segment maintains a central role, supported by a strong presence at events and an increasing diversification of the offering.  <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cAfter years of growth, in 2025 wine marked a <strong>slowdown, more in volume than in value<\/strong>,\u201d states Berni. \u201cHowever, despite this, it is currently one of the most important categories for beverage distributors as it is worth <strong>17% of their turnover<\/strong>. Sparkling wines, which account for <strong>33%<\/strong> of wine sales in the HoReCa channel, are the only growing segment, also thanks to the positive performance of Prosecco, which now accounts for 47% of sparkling wine sales. This highlights that half of the market is made up of other types of bubbles, covering both the lower and higher ends.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">New opportunities, therefore, for sparkling wine production, \u201con two conditions, however,\u201d concludes Berni. \u201cThe first is that the logic of pure sell-in must be abandoned. It is <strong>essential to intercept consumer tastes<\/strong>. The second is that you must choose who to work with in the HoReCa channel. There are 2,000 beverage distributors, apparently all the same but in reality very different in terms of size, philosophy, organization, and above all, the role that wine plays for them.\u201d    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1ba377c6\"><h5 class=\"uagb-heading-text\"><strong>SPARKLING WINES, A FRAGMENTED MARKET<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Sparkling wines today represent <strong>33% of the value and 27% of the volumes of the wine sector<\/strong>. The segment includes semi-sparkling wine, Prosecco, sparkling wines, and Champagne. The average purchase price stands at around <strong>3.5 euros<\/strong> per bottle, with a wide range reflecting a fragmented and constantly evolving market. Each distributor has about 50 producing companies in its portfolio, with some more structured players emerging for their competitive capacity.   <\/p>\n\n<p class=\"wp-block-paragraph\">The current year shows less than brilliant trends. Cumulative HoReCa sell-out between October 2024 and October 2025 marks <strong>-0.1%<\/strong>. September highlights the difficulties for alcoholic beverages, with wine at -1.1% and beer at -1.6%. Companies in the sector are called to respond with <strong>targeted strategies<\/strong> to limit the effects of the contraction.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-0a4ee821\"><h5 class=\"uagb-heading-text\"><strong>THE ROLE OF DISTRIBUTORS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">At least <strong>2,000 beverage distributors<\/strong> operate in Italy, with an average turnover between 3 and 4 million euros and approximately <strong>1,000 customers<\/strong>. Wine accounts for 17% of their turnover. This is followed by draught beer (22%), spirits (17%), and soft drinks (15%). The types of wine handled include 50% still bottled wines, 33% sparkling wines (of which 47% is Prosecco), and 17% keg wine.   <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The landscape is not homogeneous<\/strong>. Distributors differ in size, with turnovers between 1 and 50 million euros, and in the impact of wine, which varies from 5% to 35%. Not least are the differences in corporate form: integrated, associated, or independent. Operating strategies include standard models, re-distributors, big size, evolved, or specialized entities. This heterogeneity requires companies to carefully select partners based on market objectives and available resources.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-7ebbcacd\"><h5 class=\"uagb-heading-text\"><strong>THE ROLE OF PRODUCERS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">To be chosen by distributors, it is crucial for wine producers, and particularly sparkling wine producers, to have <strong>clear positioning<\/strong>, defining targets and consumption contexts. Solid support for the sales network is necessary, providing tools and organization to maintain competitiveness. <\/p>\n\n<p class=\"wp-block-paragraph\">Sell-in and sell-out initiatives require dedicated planning and direct interventions at points of consumption, with a targeted use of digital tools. Another central element is measuring impact, useful for evaluating costs and returns and creating internal benchmarks. The goal remains to <strong>become a strategic partner<\/strong> for the distributor.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-c5045c5c\"><h5 class=\"uagb-heading-text\"><strong>PROSPECTS FOR SPARKLING WINES<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Sparkling wines confirm their versatility, useful for <strong>expanding consumption occasions<\/strong> and occupying high-value contexts. Their transversality and weight at events continue to represent a space of opportunity despite the challenging context. <\/p>\n\n<p class=\"wp-block-paragraph\">This context is well-framed by <strong>Lucio Roncoroni<\/strong>, Director of CDA (Consorzi Distributori Alimentari), an entity that brings together 80 distribution companies and communicates daily with over 100,000 points of sale throughout Italy. \u201cThe HoReCa channel today represents one of the most sensitive and strategic places for understanding the evolution of the wine market. From our observatory, a complex picture emerges<strong>: 2025 will close for <strong>HoReCa<\/strong> substantially at break-even<\/strong>. The alcoholic beverage segment shows signs of suffering due to changes in consumption, price list rationalization, and greater attention to spending by the consumer.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIn this scenario, <strong>sparkling wines<\/strong> represent a significant exception: they are the <strong>only growing wine segment<\/strong>, thanks to their versatility of use and ability to speak to different audiences,\u201d adds Roncoroni. According to data collected by CDA, on one hand, more accessible semi-sparkling wines are growing, while on the other, <strong>Metodo Classico<\/strong> sparkling wines show potential for differentiation and qualification of the offering. <\/p>\n\n<p class=\"wp-block-paragraph\">In other words, a commercial opportunity to be seized. The sector can grow by <strong>defining a precise positioning<\/strong>, strengthening support for distributors, and investing in targeted actions at points of consumption. It is necessary to strengthen training, storytelling, and collaboration along the supply chain. The choice of commercial partners remains decisive for consolidating presence in the channel.   <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beverage market in the HoReCa channel in Italy is going through a complex phase. This is what emerges from the data presented by Bruno Berni, Business Development Manager at CFI Group, during the last edition of Durello&amp;Friends. Consumption is showing signs of a slowdown, while the sparkling wine segment maintains a central role, supported [&hellip;]<\/p>\n","protected":false},"author":469,"featured_media":100404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82272,82860,83027],"tags":[85585,85579,84917,85575,85581,83487,83035,83437,83438,85577,85531,85582,83395,83029,85573,83747,83860,85578,83791,85580,83066,85584,85583],"class_list":["post-100399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-market-and-consumption","category-wine-analysis-and-trends","tag-beverage-distributors","tag-consorzio-tutela-vini-lessini-durello","tag-consumers","tag-durella","tag-durellofriends-2025","tag-horeca","tag-italian-sparkling-wines","tag-italian-sparkling-wines-2","tag-italian-wine-market-2","tag-lessini-durello","tag-lessini-mountains","tag-monte-lessini-doc","tag-native-grape-varieties","tag-prosecco","tag-sparkling-wine-3","tag-sparkling-wines-2","tag-sparkling-wines-3","tag-territory","tag-traditional-method","tag-volcanic-soils","tag-wine","tag-wine-distribution-2","tag-wine-monitor-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sparkling Wines and HoReCa in Italy: Challenges and Opportunities<\/title>\n<meta name=\"description\" content=\"Sparkling Wines and HoReCa in Italy: The Beverage Market in the Italian HoReCa Channel is Going Through a Complex Phase\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sparkling Wines and HoReCa in Italy: Current Outlook and Strategies for Competing\" \/>\n<meta property=\"og:description\" content=\"Sparkling Wines and HoReCa in Italy: The Beverage Market in the Italian HoReCa Channel is Going Through a Complex Phase\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/\" \/>\n<meta property=\"og:site_name\" content=\"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/winemag.it\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-06T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T07:19:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giacomo Merlotti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wine_mag\" \/>\n<meta name=\"twitter:site\" content=\"@wine_mag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giacomo Merlotti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/\"},\"author\":{\"name\":\"Giacomo Merlotti\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#\\\/schema\\\/person\\\/9f3b2c042e4faaa053fb8288c22edfc4\"},\"headline\":\"Sparkling Wines and HoReCa in Italy: Current Outlook and Strategies for Competing\",\"datePublished\":\"2025-12-06T07:00:00+00:00\",\"dateModified\":\"2026-05-21T07:19:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/\"},\"wordCount\":925,\"publisher\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png\",\"keywords\":[\"beverage distributors\",\"Consorzio Tutela Vini Lessini Durello\",\"consumers\",\"durella\",\"Durello&amp;Friends 2025\",\"horeca\",\"italian sparkling wines\",\"Italian sparkling wines\",\"Italian wine market\",\"lessini durello\",\"lessini mountains\",\"Monte Lessini DOC\",\"native grape varieties\",\"prosecco\",\"sparkling wine\",\"sparkling wines\",\"sparkling wines\",\"territory\",\"traditional method\",\"volcanic soils\",\"wine\",\"wine distribution\",\"Wine Monitor survey\"],\"articleSection\":[\"Education\",\"Market and Consumption\",\"Wine Analysis and Trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/\",\"name\":\"Sparkling Wines and HoReCa in Italy: Challenges and Opportunities\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png\",\"datePublished\":\"2025-12-06T07:00:00+00:00\",\"dateModified\":\"2026-05-21T07:19:56+00:00\",\"description\":\"Sparkling Wines and HoReCa in Italy: The Beverage Market in the Italian HoReCa Channel is Going Through a Complex Phase\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png\",\"contentUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png\",\"width\":960,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sparkling Wines and HoReCa in Italy: Current Outlook and Strategies for Competing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#website\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/\",\"name\":\"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news\",\"description\":\"wine news e guida top 100 migliori vini italiani, notizie e articoli esclusivi su vino, birra, distillati e food\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#organization\"},\"alternateName\":\"winemag\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.winemag.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#organization\",\"name\":\"Winemag.it\",\"alternateName\":\"winemag\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg\",\"contentUrl\":\"https:\\\/\\\/www.winemag.it\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg\",\"width\":945,\"height\":945,\"caption\":\"Winemag.it\"},\"image\":{\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/winemag.it\\\/\",\"https:\\\/\\\/x.com\\\/wine_mag\",\"https:\\\/\\\/mastodon.social\\\/@davide_bortone\",\"https:\\\/\\\/www.instagram.com\\\/davide_bortone_winemag\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/winemag-vinialsupermercato-davide-bortone\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/DavideBortone1\",\"https:\\\/\\\/www.facebook.com\\\/davidebortone\"],\"description\":\"Winemag.it \u00e8 una fonte di news sul mondo del vino sempre aggiornate, ma non tratta solo wine news. Winemag.it, testata giornalistica registrata in Tribunale, pubblica anche una guida vini annuale, la Top 100 Migliori vini italiani\",\"email\":\"redazione@winemag.it\",\"legalName\":\"Winemag.it\",\"foundingDate\":\"2014-01-15\",\"publishingPrinciples\":\"https:\\\/\\\/www.winemag.it\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.winemag.it\\\/#\\\/schema\\\/person\\\/9f3b2c042e4faaa053fb8288c22edfc4\",\"name\":\"Giacomo Merlotti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/903d2c93e42eb73337b161ae581727c41f8b91a6ca54d0e26f7eca54d9cfa4e1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/903d2c93e42eb73337b161ae581727c41f8b91a6ca54d0e26f7eca54d9cfa4e1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/903d2c93e42eb73337b161ae581727c41f8b91a6ca54d0e26f7eca54d9cfa4e1?s=96&d=mm&r=g\",\"caption\":\"Giacomo Merlotti\"},\"url\":\"https:\\\/\\\/www.winemag.it\\\/en\\\/author\\\/giacomo-merlotti\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sparkling Wines and HoReCa in Italy: Challenges and Opportunities","description":"Sparkling Wines and HoReCa in Italy: The Beverage Market in the Italian HoReCa Channel is Going Through a Complex Phase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/","og_locale":"en_US","og_type":"article","og_title":"Sparkling Wines and HoReCa in Italy: Current Outlook and Strategies for Competing","og_description":"Sparkling Wines and HoReCa in Italy: The Beverage Market in the Italian HoReCa Channel is Going Through a Complex Phase","og_url":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/","og_site_name":"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news","article_publisher":"https:\/\/www.facebook.com\/winemag.it\/","article_published_time":"2025-12-06T07:00:00+00:00","article_modified_time":"2026-05-21T07:19:56+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png","type":"image\/png"}],"author":"Giacomo Merlotti","twitter_card":"summary_large_image","twitter_creator":"@wine_mag","twitter_site":"@wine_mag","twitter_misc":{"Written by":"Giacomo Merlotti","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/#article","isPartOf":{"@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/"},"author":{"name":"Giacomo Merlotti","@id":"https:\/\/www.winemag.it\/#\/schema\/person\/9f3b2c042e4faaa053fb8288c22edfc4"},"headline":"Sparkling Wines and HoReCa in Italy: Current Outlook and Strategies for Competing","datePublished":"2025-12-06T07:00:00+00:00","dateModified":"2026-05-21T07:19:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/"},"wordCount":925,"publisher":{"@id":"https:\/\/www.winemag.it\/#organization"},"image":{"@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png","keywords":["beverage distributors","Consorzio Tutela Vini Lessini Durello","consumers","durella","Durello&amp;Friends 2025","horeca","italian sparkling wines","Italian sparkling wines","Italian wine market","lessini durello","lessini mountains","Monte Lessini DOC","native grape varieties","prosecco","sparkling wine","sparkling wines","sparkling wines","territory","traditional method","volcanic soils","wine","wine distribution","Wine Monitor survey"],"articleSection":["Education","Market and Consumption","Wine Analysis and Trends"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/","url":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/","name":"Sparkling Wines and HoReCa in Italy: Challenges and Opportunities","isPartOf":{"@id":"https:\/\/www.winemag.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/#primaryimage"},"image":{"@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png","datePublished":"2025-12-06T07:00:00+00:00","dateModified":"2026-05-21T07:19:56+00:00","description":"Sparkling Wines and HoReCa in Italy: The Beverage Market in the Italian HoReCa Channel is Going Through a Complex Phase","breadcrumb":{"@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/#primaryimage","url":"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png","contentUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png","width":960,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/www.winemag.it\/en\/sparkling-wines-and-horeca-in-italy-current-outlook-and-strategies-for-competing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.winemag.it\/en\/"},{"@type":"ListItem","position":2,"name":"Sparkling Wines and HoReCa in Italy: Current Outlook and Strategies for Competing"}]},{"@type":"WebSite","@id":"https:\/\/www.winemag.it\/#website","url":"https:\/\/www.winemag.it\/","name":"Winemag.it - Davide Bortone: wine magazine italiano, guida vini, wine news","description":"wine news e guida top 100 migliori vini italiani, notizie e articoli esclusivi su vino, birra, distillati e food","publisher":{"@id":"https:\/\/www.winemag.it\/#organization"},"alternateName":"winemag","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.winemag.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.winemag.it\/#organization","name":"Winemag.it","alternateName":"winemag","url":"https:\/\/www.winemag.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.winemag.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.winemag.it\/wp-content\/uploads\/2022\/05\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg","contentUrl":"https:\/\/www.winemag.it\/wp-content\/uploads\/2022\/05\/winemag.it-giornale-italiano-vino-italian-wine-magazine-guida-vini-wine-guide.jpg","width":945,"height":945,"caption":"Winemag.it"},"image":{"@id":"https:\/\/www.winemag.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/winemag.it\/","https:\/\/x.com\/wine_mag","https:\/\/mastodon.social\/@davide_bortone","https:\/\/www.instagram.com\/davide_bortone_winemag\/","https:\/\/www.linkedin.com\/in\/winemag-vinialsupermercato-davide-bortone\/","https:\/\/www.youtube.com\/c\/DavideBortone1","https:\/\/www.facebook.com\/davidebortone"],"description":"Winemag.it \u00e8 una fonte di news sul mondo del vino sempre aggiornate, ma non tratta solo wine news. Winemag.it, testata giornalistica registrata in Tribunale, pubblica anche una guida vini annuale, la Top 100 Migliori vini italiani","email":"redazione@winemag.it","legalName":"Winemag.it","foundingDate":"2014-01-15","publishingPrinciples":"https:\/\/www.winemag.it\/"},{"@type":"Person","@id":"https:\/\/www.winemag.it\/#\/schema\/person\/9f3b2c042e4faaa053fb8288c22edfc4","name":"Giacomo Merlotti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/903d2c93e42eb73337b161ae581727c41f8b91a6ca54d0e26f7eca54d9cfa4e1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/903d2c93e42eb73337b161ae581727c41f8b91a6ca54d0e26f7eca54d9cfa4e1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/903d2c93e42eb73337b161ae581727c41f8b91a6ca54d0e26f7eca54d9cfa4e1?s=96&d=mm&r=g","caption":"Giacomo Merlotti"},"url":"https:\/\/www.winemag.it\/en\/author\/giacomo-merlotti\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png",960,640,false],"thumbnail":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere-500x280.png",500,280,true],"medium":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere-660x365.png",660,365,true],"medium_large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere-768x512.png",768,512,true],"large":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere-840x640.png",840,640,true],"1536x1536":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png",960,640,false],"2048x2048":["https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/12\/Bollicine-e-HoReCa-in-Italia-quadro-attuale-e-strategie-per-competere.png",960,640,false]},"uagb_author_info":{"display_name":"Giacomo Merlotti","author_link":"https:\/\/www.winemag.it\/en\/author\/giacomo-merlotti\/"},"uagb_comment_info":0,"uagb_excerpt":"The beverage market in the HoReCa channel in Italy is going through a complex phase. This is what emerges from the data presented by Bruno Berni, Business Development Manager at CFI Group, during the last edition of Durello&amp;Friends. Consumption is showing signs of a slowdown, while the sparkling wine segment maintains a central role, supported&hellip;","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/469"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=100399"}],"version-history":[{"count":1,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100399\/revisions"}],"predecessor-version":[{"id":100406,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100399\/revisions\/100406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/100404"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=100399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=100399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=100399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}