{"id":100132,"date":"2025-10-25T20:00:00","date_gmt":"2025-10-25T18:00:00","guid":{"rendered":"https:\/\/www.winemag.it\/collio-evolution-2025-confidence-from-nomisma-research-on-wine-and-wine-tourism\/"},"modified":"2026-05-21T09:18:12","modified_gmt":"2026-05-21T07:18:12","slug":"collio-evolution-2025-confidence-from-nomisma-research-on-wine-and-wine-tourism","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/collio-evolution-2025-confidence-from-nomisma-research-on-wine-and-wine-tourism\/","title":{"rendered":"Collio Evolution 2025: Confidence from Nomisma research on wine and wine tourism"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6><strong>IN BREVE<\/strong><\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li><em>Collio Evolution<\/em> began today in Gorizia and is scheduled to run until October 27.<\/li>\n\n\n\n<li>The research presented by Nomisma analyzes the perception and value of Collio among wine consumers, highlighting new opportunities for enhancement.<\/li>\n\n\n\n<li>Collio is positioned as a leader among Italian hills producing quality whites, with growing awareness among consumers.<\/li>\n\n\n\n<li>Wine tourism emerges as an opportunity, with significant interest in tastings and activities related to the wines of the wine region.<\/li>\n\n\n\n<li>Luca Raccaro, president of the Consortium, expresses satisfaction with the results and the mission to tell the story of Collio&#8217;s evolution.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;theme&quot;:&quot;default&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\" \t>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\r\n\t\t\t\t\r\n\t\t\t<\/li>\r\n\r\n\t\t\r\n\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\"><strong><em>Collio Evolution 2025<\/em><\/strong> kicked off this afternoon, the first institutional event dedicated to the Collio denomination, promoted by the <strong>Consorzio Tutela Vini Collio<\/strong>. The event, scheduled until Monday, October 27, between Gorizia and Cormons, opened with the conference &#8220;<strong>Collio Evolution: the future starts from the Present<\/strong>,&#8221; hosted at the Prefecture of Gorizia. <\/p>\n\n<p class=\"wp-block-paragraph\">During the meeting, the research <strong>&#8220;Collio Experience. Perception, value and future of a territory between wine and wine tourism&#8221;<\/strong> was presented, conducted by <strong>Nomisma Wine Monitor<\/strong> for the Consortium. The study, curated by <strong>Denis Pantini<\/strong>, analyzes the awareness, positioning, and prospects of Collio among Italian wine consumers, outlining new enhancement opportunities for the denomination. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-93e2c6c3\"><h5 class=\"uagb-heading-text\"><strong>COLLIO AMONG THE MOST RECOGNIZED ITALIAN TERRITORIES FOR QUALITY WHITES<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The research, conducted on <strong>1,500 Italian wine consumers<\/strong>, confirms that <strong>Friuli Venezia Giulia<\/strong> is among the most appreciated regions for the production of quality still whites, indicated by <strong>13%<\/strong> of respondents, second only to Alto Adige (15%). In detail, <strong>Collio<\/strong> ranks <strong>first<\/strong> among Italian hilly territories producing premium whites, tied with <strong>Soave<\/strong>, both at 13.4% of responses. Following are the hills of <strong>San Gimignano<\/strong> (Tuscany) and the areas of <strong>Terlano, Appiano, and Termeno<\/strong> (Alto Adige).  <\/p>\n\n<p class=\"wp-block-paragraph\">Almost all regular white wine consumers know at least one Collio denomination. However, <strong>only 53%<\/strong> are aware of its actual origin from this territory. <strong>Knowledge of Collio<\/strong> thus emerges as a decisive lever to expand the consumer base, especially for native varieties like <strong>Ribolla Gialla<\/strong> and <strong>Friulano<\/strong>, which are less recognized compared to international ones like <strong>Pinot Grigio or Sauvignon<\/strong>, present in the area since the late nineteenth century.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-838370e5\"><h5 class=\"uagb-heading-text\"><strong>CONSUMERS CHOOSE COLLIO AWAY FROM HOME AND REWARD ITS FRESHNESS AND BALANCE<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The survey shows that Collio wines are mainly consumed <strong>away from home<\/strong>, in restaurants and wine bars, while purchase for home consumption remains marginal.<br\/>The most cited strengths are the <strong>balance between body and freshness<\/strong> and <strong>aromatic complexity<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">These characteristics make Collio whites particularly appreciated. The profile of the Collio &#8220;<strong>real user<\/strong>&#8221; is a man between <strong>30 and 45 years old<\/strong>, with <strong>high education<\/strong>, <strong>medium-high income<\/strong>, <strong>attention to sustainability<\/strong>, and <strong>interest in wine tourism<\/strong>. <\/p>\n\n\t\t\t<div class=\"wp-block-uagb-post-carousel uagb-post-grid  uagb-post__image-position-top uagb-post__image-enabled uagb-block-bc559704     uagb-post__arrow-outside uagb-post__items uagb-post__columns-1 is-carousel uagb-post__columns-tablet-2 uagb-post__columns-mobile-1\" data-total=\"0\" style=\"\">\n\n\t\t\t\t\t\t\t\t\t<p class=\"uagb-post__no-posts\">\n\t\t\t\t\t\tNo post found!\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n<div class=\"wp-block-uagb-advanced-heading uagb-block-799fccdb\"><h5 class=\"uagb-heading-text\"><strong>THOSE WHO DO NOT CONSUME COLLIO WINES EITHER KNOW LITTLE ABOUT THEM OR CANNOT FIND THEM<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Among those who do not consume Collio wines, <strong>46%<\/strong> cite lack of knowledge as the main reason, while <strong>24%<\/strong> complain about <strong>lack of availability<\/strong> in restaurants or their usual points of sale. Despite this, <strong>9 out of 10<\/strong> of these consumers declare curiosity and willingness to try them. According to Nomisma, <strong>direct communication<\/strong> and a <strong>more widespread market presence<\/strong> remain strategic levers to increase the distribution of the territory&#8217;s wines.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-1e0989fe\"><h5 class=\"uagb-heading-text\"><strong>WINE TOURISM: A STRATEGIC ENGINE FOR THE FUTURE OF COLLIO<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The theme of <strong>wine tourism<\/strong> has emerged as one of the most promising keys for the future of the denomination. One in two Italians among regular wine consumers engages in wine-related travel, with higher percentages among <strong>millennials (30-44 years old)<\/strong>, <strong>wine experts<\/strong>, and people with <strong>higher education and income levels<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>13%<\/strong> of Italian wine tourists have already visited Collio, and over <strong>40%<\/strong> declare their intention to go there in the future. Among the main reasons are the <strong>beauty of the landscape (94%)<\/strong>, the <strong>quality of the wines (90%)<\/strong>, and the <strong>organization of the hospitality (83%)<\/strong>. The most desired experiences include <strong>tastings at the winery (23%)<\/strong>, <strong>lunches with wines and typical products (17%)<\/strong>, <strong>guided tours of the cellar and vineyards<\/strong>, as well as <strong>direct purchases from producers<\/strong>.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9c4ab5b5\"><h5 class=\"uagb-heading-text\"><strong>COMMUNICATION AS A TOOL FOR ENHANCEMENT<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">The research indicates that <strong>experiential communication<\/strong> is the key to strengthening Collio&#8217;s awareness. The most effective methods, according to consumers, are <strong>tastings in restaurants and wine bars (21%)<\/strong>, <strong>participation in dedicated events and festivals (17%)<\/strong>, and <strong>wine tourism initiatives (13%)<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Social networks<\/strong> and <strong>influencers<\/strong>, on the other hand, are more relevant tools for <strong>young people under 30<\/strong>, with a preference rate rising to <strong>18%<\/strong>. &#8220;Knowledge and direct experience of the territory remain the most effective keys to strengthening the perceived value of Collio and attracting new consumers, especially among the younger generations,&#8221; emphasized <strong>Denis Pantini<\/strong>, head of Nomisma Wine Monitor. <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ffc87b50\"><h5 class=\"uagb-heading-text\"><strong>LUCA RACCARO: &#8220;COLLIO EVOLUTION IS THE FIRST INSTITUTIONAL EVENT OF THE DENOMINATION&#8221;<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">\u00abWe are very pleased with the results of this research, which confirm the positive perception we had of our territory and its wines,\u00bb stated <strong>Luca Raccaro<\/strong>, president of the Consorzio Tutela Vini Collio. \u00abWe are also proud, together with the Board of Directors, to have created <em>Collio Evolution<\/em>: the first institutional event of the Denomination, designed to tell the story of Collio and its ability to evolve, combining tradition and innovation.\u00bb <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The program continues tomorrow, Sunday, October 26, and Monday, October 27<\/strong> with <strong>technical tastings, walk-around tastings, meetings with producers<\/strong>, and the <strong>Collio Prize ceremony<\/strong>, now in its <strong>18th edition<\/strong>. The protagonist of this first edition is <strong>Friulano<\/strong>, the territory&#8217;s identity wine, interpreted by over <strong>50 wineries<\/strong> through a wide range of vintages, a symbol of the evolution of a wine-growing area that looks to the future starting from its roots. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collio Evolution 2025 kicked off this afternoon, the first institutional event dedicated to the Collio denomination, promoted by the Consorzio Tutela Vini Collio. The event, scheduled until Monday, October 27, between Gorizia and Cormons, opened with the conference &#8220;Collio Evolution: the future starts from the Present,&#8221; hosted at the Prefecture of Gorizia. During the meeting, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82271,82440],"tags":[84925,84909,84927,84905,84917,84889,84921,84899,83920,84894,84907,83579,84929,84915,84923,84919,84799,82975],"class_list":["post-100132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-news","category-wine-tourism","tag-collio-evolution","tag-collio-evolution-2025","tag-collio-experience","tag-consorzio-collio","tag-consumers","tag-cormons","tag-denis-pantini","tag-friulano","tag-friuli-venezia-giulia","tag-gorizia","tag-luca-raccaro","tag-nomisma-wine-monitor","tag-perception","tag-research","tag-ribolla-gialla","tag-soave","tag-white-wine","tag-wine-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - 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During the meeting,&hellip;","_links":{"self":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/comments?post=100132"}],"version-history":[{"count":1,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100132\/revisions"}],"predecessor-version":[{"id":100134,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/posts\/100132\/revisions\/100134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media\/100133"}],"wp:attachment":[{"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/media?parent=100132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/categories?post=100132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.winemag.it\/en\/wp-json\/wp\/v2\/tags?post=100132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}