{"id":100127,"date":"2025-10-25T00:17:23","date_gmt":"2025-10-24T22:17:23","guid":{"rendered":"https:\/\/www.winemag.it\/barolo-en-primeur-2025-exceeds-one-million-euros-record-auction-in-the-langhe\/"},"modified":"2026-05-21T09:18:12","modified_gmt":"2026-05-21T07:18:12","slug":"barolo-en-primeur-2025-exceeds-one-million-euros-record-auction-in-the-langhe","status":"publish","type":"post","link":"https:\/\/www.winemag.it\/en\/barolo-en-primeur-2025-exceeds-one-million-euros-record-auction-in-the-langhe\/","title":{"rendered":"Barolo en Primeur 2025 exceeds one million euros: record auction in the Langhe"},"content":{"rendered":"\n<div class=\"wp-block-yoast-seo-ai-summarize yoast-ai-summarize\"><h6>IN BREVE<\/h6>\n<ul class=\"wp-block-list yoast-ai-summarize-list\">\n<li>Barolo en Primeur has raised \u20ac1,108,300 for social and cultural projects, surpassing \u20ac4.5 million since 2021.<\/li>\n\n\n\n<li>The auction put 5,525 liters of Barolo and Barbaresco under the hammer with participation from Italy, the USA, and the UK.<\/li>\n\n\n\n<li>Each lot supports charitable initiatives, and some will be destined for the Alba Enological School.<\/li>\n\n\n\n<li>The &#8216;Autentico NFC&#8217; tag guarantees the authenticity of the bottles and provides traceability information.<\/li>\n\n\n\n<li>The success of the event demonstrates the solidarity and growing participation of the community.<\/li>\n<\/ul>\n<\/div>\n\r\n<div class=\"align wp-block-bssb-social-share\" id=\"bssbSocialShare-1\" data-attributes=\"{&quot;socials&quot;:[{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;facebook&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-facebook-f&quot;,&quot;color&quot;:&quot;#1877f2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;socialNetworks&quot;,&quot;network&quot;:&quot;linkedin&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-linkedin-in&quot;,&quot;color&quot;:&quot;#0a66c2&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}},{&quot;networkType&quot;:&quot;mobileMessenger&quot;,&quot;network&quot;:&quot;whatsapp&quot;,&quot;isUpIcon&quot;:false,&quot;icon&quot;:{&quot;class&quot;:&quot;fab fa-whatsapp&quot;,&quot;color&quot;:&quot;#25d366&quot;},&quot;upIcon&quot;:{&quot;id&quot;:null,&quot;url&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;}}],&quot;align&quot;:&quot;&quot;,&quot;alignment&quot;:&quot;left&quot;,&quot;isBackend&quot;:false,&quot;theme&quot;:&quot;default&quot;,&quot;label&quot;:true,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;hoverBackground&quot;:{&quot;color&quot;:&quot;&quot;},&quot;positionType&quot;:&quot;&quot;,&quot;size&quot;:&quot;28px&quot;,&quot;gap&quot;:&quot;14px&quot;,&quot;positionOption&quot;:{&quot;top&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;30px&quot;,&quot;right&quot;:&quot;0px&quot;},&quot;padding&quot;:&quot;10px&quot;,&quot;margin&quot;:&quot;10px&quot;,&quot;border&quot;:{&quot;radius&quot;:&quot;50%&quot;},&quot;hoverIconColor&quot;:&quot;&quot;,&quot;hoverBorder&quot;:{&quot;radius&quot;:&quot;&quot;},&quot;shadow&quot;:[],&quot;direction&quot;:&quot;row&quot;,&quot;transform&quot;:&quot;0px&quot;,&quot;isCounter&quot;:false,&quot;counterText&quot;:&quot;Total Share&quot;,&quot;counterNumber&quot;:120,&quot;counterTypo&quot;:{&quot;fontSize&quot;:{&quot;desktop&quot;:22,&quot;tablet&quot;:18,&quot;mobile&quot;:16},&quot;fontWeight&quot;:500,&quot;fontFamily&quot;:&quot;ABeeZee&quot;},&quot;counterColor&quot;:&quot;black&quot;}\">\r\n\t<div class=\"bssbStyle\"><\/div>\r\n\r\n\t<ul class=\"bssbSocialShare\">\r\n\t\t\r\n\t\t\t<li class=\"icon icon-0\" data-social=\"facebook\"  \t>\r\n\t\t\t\t<i class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-1\" data-social=\"linkedin\"  \t>\r\n\t\t\t\t<i class=\"fab fa-linkedin-in\"><\/i>\t\t\t\t\t\t\t<\/li>\r\n\r\n\t\t\r\n\t\t\t<li class=\"icon icon-2\" data-social=\"whatsapp\"  \t>\r\n\t\t\t\t<i class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t\t\t<\/li>\r\n\r\n\t\t\t\t\t<\/ul>\r\n<\/div>\n<p class=\"wp-block-paragraph\">A new record for <em><strong>Barolo en Primeur<\/strong><\/em>, the international charity auction promoted by Fondazione CRC and Fondazione CRC Donare ETS with the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani. The fifth edition, held at the Castle of Grinzane Cavour, raised <strong>\u20ac1,108,300<\/strong> during the main evening alone. These funds are destined for social and cultural projects in Italy and around the world.  <\/p>\n\n<p class=\"wp-block-paragraph\">From 2021 to today, the project has raised a total of over <strong>\u20ac4.5 million in funds<\/strong> in support of nearly one hundred non-profit initiatives. To this figure will be added the proceeds from the <strong>fifteenth lot<\/strong>, which will be auctioned on <strong>November 9<\/strong> during the <strong>Alba White Truffle World Auction<\/strong>. The auction will be live-streamed with Hong Kong.  <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5e08f30b\"><h5 class=\"uagb-heading-text\"><strong>5,525 LITERS OF BAROLO AND BARBARESCO AT AUCTION ACROSS ITALY, NEW YORK, AND LONDON<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Under the gavel of <strong>Cristiano De Lorenzo<\/strong>, director of <em>Christie\u2019s Italy<\/em>, <strong>14 main lots<\/strong> were auctioned. These lots were broadcast via live stream with <em>Christie\u2019s New York<\/em> and <em>67 Pall Mall<\/em> in London. Each lot corresponds to a barrique of <strong>Barolo Gustava<\/strong>, vinified separately by enologist <strong>Donato Lanati<\/strong>. The vinification is based on the parceling of the vineyard by exposure, altitude, and age of the vines. Each barrique will yield <strong>270 bottles<\/strong> at the end of the 38-month aging period required by the production regulations.    <\/p>\n\n<p class=\"wp-block-paragraph\">Alongside these, over <strong>80 wineries from the Consortium<\/strong> donated their wines, grouped into <strong>8 municipal lots<\/strong> representing 11 symbolic municipalities of the denomination. In total, there were <strong>914 bottles<\/strong> including standard, magnum, jeroboam, and rehoboam formats. Closing the event was the <strong>Tonneau di Vigna Gustava<\/strong>, consisting of 400 liters of Barolo sold for <strong>\u20ac360,000<\/strong>. Overall, the 2025 edition auctioned <strong>5,525 liters of Barolo and Barbaresco<\/strong>. Participants came from Italy, the United States, and the United Kingdom.    <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-e7efa9a9\"><h5 class=\"uagb-heading-text\"><strong>SOLIDARITY AND TERRITORY: FROM SOCIAL PROJECTS TO THE ALBA ENOLOGICAL SCHOOL<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">Each lot supports a charitable project. These range from the restoration of historic buildings to the promotion of art and culture, from supporting people with disabilities to medical research, as well as education, scholarships, and welfare. The proceeds from <strong>four municipal lots<\/strong> will be destined for the <strong>Alba Enological School<\/strong> and other local projects. The other four lots will go to initiatives chosen directly by the winning bidders.   <\/p>\n\n<p class=\"wp-block-paragraph\">The evening was hosted by comedian <strong>Federico Basso<\/strong>, who alternated irony and reflection. Each bottle will be marked with the artist label <em>\u201cself-devouring figure\u201d<\/em> by <strong>Giulia Cenci<\/strong>, a pencil self-portrait reflecting on themes of identity, nourishment, and metamorphosis. <\/p>\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/10\/Barolo-en-Primeur-2025-supera-milione-di-euro-asta-da-record-nelle-Langhe.jpg\" alt=\"Barolo en Primeur 2025 exceeds one million euros: record auction in the Langhe\" class=\"wp-image-94765\" title=\"Barolo en Primeur 2025 exceeds one million euros: record auction in the Langhe\" srcset=\"https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/10\/Barolo-en-Primeur-2025-supera-milione-di-euro-asta-da-record-nelle-Langhe.jpg 960w, https:\/\/www.winemag.it\/wp-content\/uploads\/2025\/10\/Barolo-en-Primeur-2025-supera-milione-di-euro-asta-da-record-nelle-Langhe-768x512.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-98a144d8\"><h5 class=\"uagb-heading-text\"><strong>TECHNOLOGY, TRACEABILITY, AND NEW GUARANTEES OF AUTHENTICITY<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">A new feature of the 2025 edition is the introduction of the <strong>\u201cAutentico NFC\u201d tag<\/strong>, developed by <strong>Tesisquare<\/strong> with its IoT Competence Center <em>Elision<\/em> and the innovative SME <strong>Autentico Srl<\/strong>. Applied under the label, the tag contains a <strong>unique and encrypted code<\/strong>. It guarantees the authenticity, origin, and integrity of every bottle.  <\/p>\n\n<p class=\"wp-block-paragraph\">By scanning with a smartphone, users can access a digital file with traceability information. Furthermore, they can view the notes of <strong>Donato Lanati<\/strong> and the <em>en primeur<\/em> review by <strong>Antonio Galloni<\/strong>. A live webcam on Vigna Gustava and the Castle of Grinzane Cavour will also be available. Thanks to the collaboration with <strong>Fieramente Srl<\/strong>, the delivery of the lots will take place without shipping costs, ensuring a global and timely service.   <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-300a7cf7\"><h5 class=\"uagb-heading-text\"><strong>RECORD-BREAKING BAROLO EN PRIMEUR 2025: THE STATEMENTS<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">\u201cExceeding one million euros by such a margin is an extraordinary result,\u201d comments <strong>Mauro Gola<\/strong>, president of Fondazione CRC. \u201c<em>Barolo en Primeur<\/em> 2025,\u201d he continues, \u201cconfirms the success of a journey that began in 2021. It continues to grow in authority and participation. The strength of the project lies in its formula. The idea of <strong>associating each donation with a single barrique<\/strong> has made solidarity a concrete and accessible gesture.\u201d   <\/p>\n\n<p class=\"wp-block-paragraph\">\u201cIt is extraordinary to see how <em>Barolo en Primeur<\/em> grows year after year, becoming not only a benchmark enological event but a true symbol of solidarity and collective participation,\u201d says <strong>Giuliano Viglione<\/strong>, president of Fondazione Donare ETS. \u201cThe value of this project,\u201d he adds, \u201clies in its ability to unite the territory with a global vision. The Langhe remains the beating heart, but the benefits extend far beyond local borders.\u201d <\/p>\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-765fb3e6\"><h5 class=\"uagb-heading-text\"><strong>SERGIO GERMANO: \u201cLANGHE IN DIALOGUE WITH THE WORLD\u201d<\/strong><\/h5><\/div>\n\n<p class=\"wp-block-paragraph\">\u201cThe success of this fifth edition stems not only from the generosity of those who choose to donate, but above all from the extraordinary strength and quality of two unique wines like Barolo and Barbaresco,\u201d concludes <strong>Sergio Germano<\/strong>, president of the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani. \u201c<em>Barolo en Primeur<\/em>,\u201d he continues, \u201cis now an international showcase capable of <strong>putting the Langhe in dialogue with collectors and markets all over the world<\/strong>.\u201d<\/p>\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li style=\"font-size:0px\"><a href=\"https:\/\/www.winemag.it\/barolo-en-primeur-l-asta-benefica-fa-il-bis-a-grinzane-cavour\/\">Barolo En Primeur, the charity auction returns to Grinzane Cavour<\/a><\/li>\n\n\n\n<li style=\"font-size:0px\"><a href=\"https:\/\/www.winemag.it\/italia-del-vino-all-asta-1-142-i-lotti-di-vigneti-battuti-nel-2019\/\">Italian wine at auction: 1,142 vineyard lots &#8220;sold&#8221; in 2019<\/a><\/li>\n\n\n\n<li style=\"font-size:0px\"><a href=\"https:\/\/www.winemag.it\/sicilia-en-primeur-2018-la-sicilia-dei-vini-si-presenta-al-mondo\/\">Sicilia en Primeur 2018: Sicilian wines present themselves to the world<\/a><\/li>\n\n\n\n<li style=\"font-size:0px\"><a href=\"https:\/\/www.winemag.it\/assoenologi-un-posto-a-tavola-nella-lotta-a-covid-19-per-il-bene-del-vino-italiano\/\">Assoenologi, a place at the table in the fight against Covid-19 &#8220;for the good of Italian wine&#8221;<\/a><\/li>\n\n\n\n<li style=\"font-size:0px\"><a href=\"https:\/\/www.winemag.it\/sicilia-en-primeur-giornata-internazionale-nero-d-avola-isola-capitale-del-vino-per-una-settimana\/\">Sicilia en Primeur and International Nero d&#8217;Avola Day: the island is the wine capital for a week<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\" style=\"font-size:0px\">Barolo en Primeur 2025 exceeds one million euros: record-breaking auction in the Langhe. <a href=\"https:\/\/fondazionecrc.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/fondazionecrc.it\/<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new record for Barolo en Primeur, the international charity auction promoted by Fondazione CRC and Fondazione CRC Donare ETS with the Consorzio di Tutela Barolo Barbaresco Alba Langhe e Dogliani. The fifth edition, held at the Castle of Grinzane Cavour, raised \u20ac1,108,300 during the main evening alone. These funds are destined for social and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[82271],"tags":[84883,84880,84893,83623,83622,84884,84886,84898,84890,84877,84895,84888,84897,84879,83619,84881,84878,84882,83066],"class_list":["post-100127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wine-news","tag-alba-enological-school","tag-alba-white-truffle-world-auction","tag-antonio-galloni","tag-barbaresco","tag-barolo","tag-barolo-en-primeur","tag-charity-auction","tag-christies","tag-consorzio-barolo-barbaresco","tag-donato-lanati","tag-fieramente-srl","tag-fondazione-crc","tag-giulia-cenci","tag-grinzane-cavour","tag-langhe","tag-nfc","tag-solidarity","tag-tesisquare","tag-wine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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